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  • DIGITAL MARKETING SERVICES IN DWARKA 2020

    Digital marketing or online marketing or internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how products interact with businesses and people purchase. Digital marketing services in Dwarka 2020 are your one-stop-shop for your digital needs.

    So, what is digital marketing? Digital marketing is like any other type of marketing—it’s an approach to connect with and influence your potential customers. The real difference is, you connect with and influence those customers via. Online marketing.

    What is Digital Marketing?

    Basically, digital marketing refers to any online marketing assets or efforts. Email marketing, social media marketing, pay-per-click advertising, and even blogging are all great examples of digital marketing, these companies may help you to introduce people to your company and convince them to buy.

    Here are some of the most common digital marketing strategies and assets businesses use to reach people online:

    Digital Marketing Assets

    Almost anything can be a digital marketing asset and it simply needs to be a marketing tool you use online. Many people don’t realize how many digital marketing strategies they have at their disposal. Here are a few examples as follow:

    • Your website
    • Video content (video ads, product demos, etc)
    • Branded assets (logos, icons, acronyms, etc)
    • Written content (eBooks, blog posts, product descriptions, testimonials, etc)
    • Images (infographics, product shots, company photos, etc)
    • Online products or tools (SaaS, interactive content, calculators, etc)
    • Social media pages
    • Reviews

    Most digital marketing strategies will fall into one of these categories, but smart marketers are constantly coming up with new plans to reach customers online, so the list keeps growing!

    Digital Marketing Strategies

    The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

    Pay-Per-Click Advertising

    Pay-per-click (PPC) advertising is a broad term that covers any type of digital marketing where you pay for every user who clicks on an advertisement. For example, Google AdWords is a form of PPC advertising is known as “paid search advertising” (which we’ll go over in a second). Another form of PPC advertising is Facebook Ads called “paid social media advertising”.

    Paid Social Media Advertising

    Most social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your product or service, business, exists.

    Paid Search Advertising

    Google, Yahoo, and Bingo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best solutions to target potential customers who are actively searching for a service or product like yours.

    Social Media Marketing

    Social media marketing is free like SEO, an organic way to use social media platforms like Twitter or Facebook to market your business. And, just like SEO, organically marketing your business on social media takes a lot of time and effort, but in the long run, it can deliver low-cost results.

    Search Engine Optimization (SEO)

    You can also use search engine optimization (SEO) to try and rank blog or page posts on your site organically if you don’t want to pay to show up in the SERPs. You don’t have to pay directly for every click, but getting a page to rank generally takes quite a bit of effort and time.

    Email Marketing

    Email marketing is the original form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise highlight content (often as part of content marketing), special deals,   or promote an event.

    Conversion Rate Optimization (CRO)

    Conversion rate optimization (CRO) is the science and art of improving your online user experience. Most of the time, businesses use CRO to get more conversions (chats, calls, leads, sales, etc) out of their existing website traffic.

    Affiliate Marketing

    Affiliate marketing is essentially paying someone else (a person or a business) to promote your services and product on their website.

    Content Marketing

    Another fairly broad digital marketing term is Content marketing. Content marketing covers any digital marketing effort that uses content assets (blog posts, eBooks, videos, infographics, etc.) to build brand awareness or drive clicks, sales, or leads.

    Digital Marketing Is Better Than Print Marketing

    According to the classical practices of companies use brochures, marketing, flex board, flyers, pamphlets and other print media options to advertise. Newspaper ads also an example of print media advertising. Ads over the internet, advertising on television is digital marketing. Digital marketing is better as we have the option to select the target audiences, we can target audiences based on geographical location, based on gender, based on interest, based on age and more endless options. While going for digital marketing you are not wasting on no potential customers and pick whom to show your ads.

  • SEO Services in Dwarka

    At SEO service in Dwarka, we offer a bespoke digital marketing service built around your needs, including Digital Marketing, Web design and development, PPC, analytics, SEM, social media, and mobile marketing. We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach to any of our services, so, we deliver a personal and tailored service to each and every one of our clients. Our digital marketing technique is innovative and always anticipates the intent of your customers and search engines. Whether you are looking to brand your business or increase the reach, At SEO services in Dwarka may help you to achieve your goals.

    At SEO services in Dwarka, India that will help improve your search engine ranking and help you to generate business. Improving your ranking in organic search engine results and also improves conversion rates on your website is the best investment you can make in your online marketing. We follow tailor-made search engine friendly strategies for each of our clients and we understand that SEO isn’t going to be the same for every business.

    SEO Services

    On-page Optimization

    On-page SEO is the main strategy related to optimizing the content and structure of your website. This allows for SERPs to crawl your index and website. Right from optimizing the page titles and meta tags with relevant keywords to anchor text linking and optimizing meta tags and image data, everything will be planned and executed to perfection. Also, you will get the desired results from our proven SEO services.

    on page seo Services

    on-page SEO techniques:

    • high-quality content publishing
    • page content optimization
    • page titles and meta descriptions optimization
    • Headings and content formatting
    • SEO Images and other multimedia elements
    • Internal links
    • External links
    • URL optimization

    Off-page Optimization

    To rank higher in SERPs, you first need to be featured and listed, where it matters. We know where you need to be seen and from local search listings to classified ad postings, we will cover everything in off-page optimization. Furthermore, from quality content creation to handling the distribution and curation, you can trust us to deliver what your brand required. As leading digital marketing in Dwarka, we know what will work and what is to be ignored. Our team of experts will be ready to keep you on top and deliver the growth that you required for your business.

    off-page SEO techniques:

    Code of Ethics

    There is one thing we can promise you without any hesitation whatsoever – we will always adopt white hat SEO techniques to deliver the best results.  Some SEO services will promise you organic growth at any cost. But there is a difference between them and us; we do so by ethical means. We are an ethics-driven company and you will never be penalized by Google or any other search engine to disrupting their Webmaster guidelines. Honesty and transparency is something you can expect from us, no matter what.

    At SEO services in Dwarka, our ability to understand your unique brand value and use it to push your webpages to the top. Our study of your industry and your brand will be meticulous which in turn will affect the strategy we plan. We are also very flexible with the plans that we create and will keep a close eye on your competition to leave them far behind.

  • 14 Tips for digital marketing for small firms

    14 Tips for digital marketing for small firms

    Tips for digital marketing for small firms

     

    Digital marketing is one of the key mantras of success for any kind of small or large business. If you are smart enough to use various digital platforms for advertisement and promotion of your business, you are always going to be in good space. If you are a small or local business owner, you must know how to take advantage of digital advertising. Here are a few tips for digital marketing for small firms.

     

    1. Research about your competitors and get better:

    competitors analysisAs a relatively new and fresh entrepreneur, you can’t aim to compete with already successful business firms straightway. You will have to be a little logical and practical. Competing against similar small firms is a good thing. Do proper research about your competition in the market. Google is the best option if you want to research your counterparts in the market. You can check the position, services, and market reputation of numerous companies. It is one of the most basic rules for digital marketing for small firms. By researching your competition, you can make efforts to provide additional value in the market.

     

    1. Have a complete website with all the basics right:

     

    Nowadays, you can’t attract the visitors “with a website only”. They are becoming more demanding when it comes to user experience and website surfing. Every internet user wants a fast-loading website with a simple and user-friendly interface. Keep everything from sign-up to log in and to surf very simple and easy. As a small form, you may not be able to have a fully-developed attractive website due to your budget, but having a fast, easy to use, and secure website is the minimum requirement.

     

    1. Update your website with interesting blogs:

    blog postingIt has been one of the most important aspects of digital marketing for small firms. As a business owner, you can never ignore the importance of business blogs. Write some impressive and informative contents related to your business, and keep them uploading regularly. You can’t reach on the top of search engines straightaway, but taking decisive steps will be more than possible. Upload at least a couple of blogs every week to keep your visitors and customers as much engaged as possible.

     

    1. Be smart enough to use Google ads:

     

    Google ads is an excellent way to advertise your business. It is not only affordable in comparison to other means of advertisement, but it is also very reliable and can circulate your business to a large number of audiences. Set your target, do proper research with defining your budget. Choose relative keywords with attractive images. Make sure your ads are strong enough to attract new customers.

     

    1. Never forget the basics:

     

    You can follow a lot of successful tips for digital marketing for small firms, but if you are not following some basic rules, you can’t get the good results. Keep your basic information easily accessible. Essential information customers might want to know include business address, contact number(s), working hours etc. Keep all these details visible and easily accessible on your website, so that your customers can reach to you without any problem.

     

    1. The rule of three:

     

    When it is about marketing, doesn’t matter, which type of marketing, you can’t ignore the importance of following “the rule of three”. It is important and very beneficial for all the business owners. Keep everything very easy and simple, be as consistent as possible, and never ignore the message or call of your customer- give the response immediately. You are doing business for your customers.

    Social Media MarketingMaking everything easy for your customers must be your biggest priority. And then comes the consistency- no one is asking you to put a lot of efforts. Do a little, but do with consistency and punctuality. If you are updating your website with new information and contents, keep doing it consistently. Your customers are very important to you. Try to answer the queries as soon as possible. It will help you to build a strong relationship with your customers.

     

    1. Get the benefits of social media:

     

    Be social- use social media platforms like Facebook, Instagram, and Twitter etc. When we talk about some basic tips for digital marketing for small firms or any other bigger business setup, social media platforms hold a lot of importance. Don’t make the mistake of blasting off your followers with unnecessary and extra posts, but try to make sure you are active enough on social media to be connected strongly with your customers and clients. Use valuable and attractive contents to make sure you are keeping the social media users engaged and interested in your business.

     

    1. Encourage your customers for online reviews:

    business growthClaiming your listings on various review and rating sites is also a great idea. Use some signboards in your locality and links on your website to encourage your customers for reviewing and rating on your products and services. Always try to monitor the reviews and say thanks to those who are writing positive reviews about your business. Never ignore the negative ones, respond quickly to any negative review and ask the reason. If you are maintaining an average rating of 3 and a half to four plus, you are moving in the right direction. If the average rating is below three stars, take it seriously and analyze your plans accordingly.

     

    1. Connect your customers via Email:

     

    When it comes to useful tactics for digital marketing for small firms, emails are very effective. Nowadays, almost everyone reads emails. Try to have a strong connection between you and your customers via emails. Creating a monthly email newsletter is a great idea. You can also send regular marketing messages including business news, special discounts, and attractive offers. Sending regulars will make a strong relationship between you and your customers.

     

    1. Never be complacent:

     

    Never even think about getting settled for less. Always try to keep yourself motivated for more. Complacency is one of the biggest reasons for a lot of business failures. Keep testing your business status, your tactics, and planning. Always ask your customers what they want, what’s their expectations. Always keep checking your hypothesis in paid ads; keep it up to date according to your business status. In short, never let complacency creeping in your business.

     

    1. Optimize your website according to mobile:

     

    Gone are the days when people only had to sit in front of computers for internet surfing. More than 75% of internet users are browsing the web on mobile devices. A mobile-friendly website can be proved very handy in successful digital marketing for small firms. Recently, Google has decided to reduce the search engine rankings of those websites that aren’t easy to use on smaller screens. It is very important to have a mobile-friendly website. There are numerous websites to test whether your website is mobile friendly or not.

     

    1. Go for the re-marketing:

     

    If you are not friendly enough with the term “re-marketing”, you are lagging a little behind than others. The term “re-marketing” means advertising directly to your customers or the people you know. They can be the visitors to your site, people in your email database, or Twitter followers, or the Facebook users in contact with your business. Most of the advertising tools are offering the re-marketing option, and you should choose it if you want to have successful digital marketing for your business.

     

    1. Upload instructional videos regularly:

     

    You can’t ignore the importance of video contents. It can be a little costly to get professional YouTube videos, but you can simply record a video by yourself. You can record multiple short videos related to your business. Upload them regularly on your website; you will feel the difference of having video contents related to your business. If you are finding it difficult, creating slides is also a good option. You can upload your slide decks on websites like Slide Share.

     

    1. Keep recycling your business content:

     

    Business content is a very important aspect of digital markets for small firms. Uploading regular content is not enough. Keep an eye on your business status as well as the contents you are showing on your website. Keep them editing accordingly. Turn your old contents into the new ones. Transforming a few contents into more accurate and informative ones is very easy and can go a long way in the success of your business.

     

    The Conclusion:

     

    Digital marketing for small firms is something you must have to know if you are trying to start your business. Having a strong digital presence has become very critical in this era of internet and technology. If you are smart enough to use different online platforms and methods of advertising and promoting, there is no reason why you can’t transform your small business into something significant and more valuable. These were some very useful tips for digital marketing, especially for small businesses. Following these tips can make your path to success a little easy and comfortable. Remember one thing; these are only directions for a successful business; you are the one who needs to follow these tips. Start afresh with a new zeal, be smart enough, and taste the success. Good luck!

     

  • Top 7 Digital Marketing Strategies

    Top 7 Digital Marketing Strategies

    The revolution of technology and the internet has undoubtedly taken the world to storm. Thanks to the internet and other different digital platforms, the man has evolved many options to make life comfortable and straightforward like never before. You can easily connect to the world thanks to different digital platforms for different purposes.

    Digital marketing is one of the prominent signs of evolution in the mindsets of brands as well as consumers. Nowadays, people don’t want to explore different shops across different markets for shopping, because everything is just a few clicks away. You can quickly order whatever you want and it will be delivered to your doorsteps. You don’t need to waste your time and energy by going here and there for little stuff.

    Customers are showing great interests in online shopping thanks to the comfort, quality and the best value of their hard earned money. Most of the companies are understanding it very well and are taking the easy route of e-commerce. Digital marketing is not only an excellent option for customers; it is a fantastic opportunity for companies and brands as well. You can quickly reach out to the target audience for better marketing of your products.

    Just like other aspects of your life, digital marketing also demands some smart strategies to make you stand out among your competitors. Digital marketing serves the equal opportunities for everyone. So, it is straightforward to analyze the level of competition even in the world of e-commerce. The famous phrase of “Survival of the fittest” suits very well here as well. If you are planning to try your luck in digital marketing, you must try to make some bold strategies. Here, some useful strategies for digital marketing are discussed in brief. Have a look:

    Do not ignore the importance of target audience:

    Having a strong web presence is a different thing and having presence according to the priorities of your target audience is an entirely different thing. Always try to re-examine your strategies regarding your target audience. It is imperative to understand the preferences of different customers to maximize the chances of selling your products. For example, if you are trying to sell umbrellas or rain-coats in a part of the world where there are minimal chances of rain, it is only going to be a waste of time and your investment.

    Keep updating your SEO regularly:

    Only you know that your product or service is excellent. But is it reaching all the people you had targeted? If you have appropriately understood what people are demanding and what you are offering, search engine optimization is the next big level to make sure that your online business is moving in right direction. Same boring SEO for a longer period of time can cause enough damage to the image and reputation of your products or services. Industry experts always recommend updating your SEO at least four times a year. Try to underline the keywords responsible for the gain or loss your business is facing and make significant changes according to that.

    Understand the importance of blogging:

    Blogging is another vital bridge between companies and target audiences. Posting relevant and valuable contents regularly attracts more attention to your website and social media pages. Blogging can also play a pivotal role to improve your rankings in search engines. According to some trusted stats, marketers who blog regularly have approx. 70% more chances of getting a better audience than those who don’t blog at all. So, always try to write and publish something new and different about your brand or products. You will certainly feel the difference.

    Focus on hosting live events:

    Just like promotional events are important for offline business, live events are of immense importance when it comes to e-commerce. You can use different resources like podcasts, webinars, online promotions and live events to engage with your audience and customers. Try to make your events different and unique so that your audience can remember it for a very long period. Keeping your audience engaged will help you to have a fair idea of their priorities, which will be very handy to boost your marketing.

    Make your website conversational:

     

    Adding conversational and friendly user interface to your website or page is only going to boost your business. You can add a small window for chatting on your website so that the visiting customers can feel free to interact with the representatives of your company. It will make them feel very better and they will surely try to invest some money as well as trust in your products or services. Devices like Google Home and Amazon Echo are already leading the age of conversation UI. The trend of conversation UI is only going to develop further in near future. Try to make your product and services accessible to these excellent voice-oriented platforms.

    Content writing is still in trends:

    Despite the presence of different platforms and UIs, content writing is still holding a top spot when it comes to making marketing strategies for the near future. According to some leading studies and surveys, marketers still believe that content writing is one of the best options to inform the audiences about the products and services offered by them. It is obvious that you can’t do marketing without contents. So, it is as important as blogging.

    Targeting the ‘Generation Z’:

     

    You can’t ignore the intelligence, mindset and decision making of the generation born between 1998 and 2016. These not-so-adults are slowly moving into the university stages of their life and knowing their priorities is as important as knowing the priorities of millennials. This is undoubtedly the first generation to born into a digitally connected world, where internet and different social media platforms are the ever-present part of their lives. They don’t think much about the brands. They are more tech-savvy than being brand-conscious. They are more cynical than their predecessors. They understand very well about everything, and their decision making for even buying a little stuff can’t be ignored easily.

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  • Latest Google algorithm for SEO

    Latest Google algorithm for SEO

    We regularly receive announcements about latest Google algorithm and updates. These search engines updates always bring an improvised version to have an impact on the digital marketing.

    The digital world is becoming more hyped-up through regular changes, and Google is transforming into a more dynamic, informative and influential platform. The continual update by Google aims at improving the content originality, target poor quality links, and sites.

    Marketers and people in business are spending lots of time checking and browsing the latest updates and find a way of conducting new marketing strategies.

    That is why this article aims at assessing the most critical updates in last two years and tracking the essential digital marketing updates that matter.  Below is the brief discussion of all the updates made by Google in the year 2017 and evaluation of how these implementations changed the digital world. The primary objective of all these updates is to improve the quality of search results, links and promote content originality.

    Google Hummingbird Update

    Hummingbird is a deciding factor in deciding the ranking of all websites through optimized search results. The 2017 update is made up of hundreds of factors that can have their impact on web rankings and the search results. The most significant modification made in hummingbird is the ability to sharply monitor the mobile marketing, which is highly relevant given the evolution of e-commerce sites and smartphones in the past few years. The latest update is more precise and has been complimented for its fast result.  

    These updates are mainly planned with a special focus on extracting the exact meanings of the question phrased rather than just focusing on the individual keyword. The hummingbird software will first look at the complete phrase of the query searched and then provide search results that match the question asked.

    Impact- Hummingbird’s 2017 update is likely to have very long-term effect on the web-based searches. The latest update emphasizes the context and meaning of all the search results. Hummingbird doesn’t only rely on the optimized keywords but focuses on answering the primary intent of the searched question. The amendments and modifications in hummingbird are for the better explanation of the problems that are lengthy and indirect. This way Google can answer queries including secret keys phrases that are commonly called the “long-tail” expressions. The primary objective of 2016 update is to make sure the pages don’t only match with only a few words instead show utterly relevant content. Google has done several most significant changes in digital marketing, but hummingbird is one of the most significant and most effective changes

    Three months ago, Google announced the latest Hummingbird update which is likely to have its impact on more than 90 % of the searched queries. The newest update of the hummingbird is not a penalty based, but it will work to eliminate the low-quality written works from the search engine results. The main objective is to fulfill user’s actual search queries and display only the information that user is trying to find. So, the contents are given more priority. To surpass this update, your materials must be quality-rich, original and informative instead of being stuffed with keywords.

    Google Panda Update

    The panda’s latest update has been called as one of the most powerful search result filters that work at filtering and eliminating sites with additional keywords, low-quality content and duplicate phrases.

    The 2017 update has been modified in a way that only excellent sites with original materials and genuine information will be able to make their way into the top rankings of search results. The website or links using external or artificial media to increase their search result rankings (violating Google’s terms) will be trashed out of the top rankings.  

    The 2017 update of Panda aims at eliminating those websites having poor quality or remove the Plagiarised; fake content created by people trying to copy other’s content. Through regular updates, Google is continuously working to filter such spam contents and refine these algorithms to reduce the spam level. Panda’s latest update aims at finding the duplicated or rephrased contents that are copied from writers who only intend to produce primarily written material without focusing on originality of the contents. Thus, these updates are a way of warning to fake or copied content creators from creating duplicated contents.

     

    Impact- Panda 2017 update can thus catch such sites by striking them out for using links from external sources. The latest update has been running very effectively at filtering sites with low-quality content. The 2017 update will not tolerate scraped contents and only promote new materials.

    Google Penguin Update

    While Panda is responsible for evaluating the contents posted on the websites, Penguin aims at looking at the links. Google uses inbound links that work to inspect the popularity and ranking of websites in search results. Penguin works to make sure essential links from websites like government, universities, national institutes, and other vital sites show their content correctly.

    This way penguin makes the crucial links more optimized and ensures that the materials displayed on these sites appear to be valuable to the viewers. Penguin’s role at providing real and essential elements doesn’t end here as it also penalizes sites with unnatural links and poor-quality web links. From past few years, few contents moderators have been making use of automated systems for generating many backlinks of poor or fake quality; Penguin ensures penalizing such link farms and sites.

    Penguin latest versions are valid from October 2016 as it has been receiving regular updates from Google.

    Penguin’s 2017 update aims at catching those websites that are just spamming the search results instead of displaying original and informative content that is required. The update will work to decrease the search engine rankings of all such links and websites that violate Google’s guidelines and have materials that are only stuffed with keywords but lack content originality, failing miserably at displaying the information required. The penguin update will catch those sites where contents are posted by using external or artificial means to increasing SEO rankings.

    The primary objective of these updates is to penalize website owners who obtain links by using wrong ways or artificial means. Penguin 2017 version will penalize sites that are using manipulative contents to get high ranking in the search results. Several places use external tactics and links to boost the traffics of their website and achieve a good rank. However, now all such tactics and connections will fail miserably because penguin’s 2017 update can catch and penalize all those web links. Sites containing such spammy contents will be recognized immediately and then punished as per Google’s terms.  

     

    Possum- Update 2016

    Possum is known as the largest update amidst local search results. The main objective of 2016 update was to restrict web spamming and diversify the local search results.

    Possum update has now brought along improved search filter that makes sure that the organic results are separated from the local results. Thus, the latest version of possum deems to deliver more precise result by showing positive search results for local businesses.

    The previous version of possum promoted the optimized local businesses to appear in search results other than the real location where the user is browsing from.

    Conclusion

    Google continually updates its search algorithms to bring apparent modifications in the contents and programming. Considering digital marketing, last two years have witnessed a lot of significant changes. Having introduced plenty of updates, Google has not only enhanced the user experience of search engines but also improved the authority of several websites. Google 2016 and 2017 updates aim at getting rid of duplicate, copied and auto-generated contents. All such changes are likely to have a powerful effect on search engine results and rankings. The primary objective of these updates is to provide support to websites with rich content and filter the duplicate content containing sites.