FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

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Effective Digital Marketing Strategy for Startups
There’s no denying the fact that building is a successful business is an uphill battle filled with fierce competition. In today’s modern digital world things look simple on the top but are actually very complex on the inside.

Some marketers also believe the fact that Marketing in today’s world has changed a lot in the past two years than in the past 50 years.

Most startups around the world are adopting digital marketing as a tool to generate more revenues, but aren’t aware of the fact that all weapons are not equally effective.

For hitting the bullseye at the efficiently they need to build a strategy which is a union of tools that are only sharpened to make profits only. But before we look at the various marketing strategies, let’s look at how it’s done and the right way of doing it.

How to set up your digital marketing strategy?

Before even thinking about investing a single penny in digital marketing, learn about the basic concepts of marketing. What is marketing, why it’s done and how important it is for your business?

It would be best if you have a marketing professional available with you to consult about the marketing fundaments.

There are many reasons as to why you need to begin with the basics, people don’t realize the fact that even if the modern-day marketing has become digital, its still the same tool derived to attract and retain the customers.

What companies do is just hire some SEO which only knows how to bring results in the search engine, and that the end to it.

Once you’re done with the fundaments and have the team on your side, its time to unleash the true digital marketing potential

Use the following tools listed below to mount your sales in a jiffy.
- User Experience or UX
Whatever business you’re doing, your audience matters the most to your business. Always craft your digital marketing strategy carefully to appeal to your audience.

Understand the fact that it’s not only about creating a website. Your website should have all the necessary information on it, it should be intuitive, fast and shall also have a dedicated layout designed for smartphones.

Develop a series of FAQs and use them to respond to your audience and clients queries.

Remember, higher the user experience, better the customer response.
- Creative Content
There’s no alternative to generating creative dedicated content for your website.

You need to invest in a solid content marketing strategy that engages your customers and audience.

Creative, information and new content always have a strong impact on your target market.

Note that 80% of your content in most of the cases shall be about your product, while the 20% must be focused on your online sales and giveaways, etc.
- SEO – Search Engine Optimization
Most people do the mistake of optimizing their website once it’s finished, it, later on, becomes difficult for the SEO experts to optimize it for the search engines.

Note that your website has to be both user-friendly and search engine friendly. Hire or consult with the SEO experts before you even lay down the seed of your website.

A well-optimized website will always show up higher in the search results in contrast to any random website.
- Video Marketing is a need
Videos are the most powerful tools of marketing out there.

A 10-second video can deliver a much bigger message than an image or text.

In most of the scenarios, it best to go for the live coverage such as Facebook Live, Instagram Stories, and Snapchat stories to engage your audience.

Apart from that, you can also use webinars and live events for your product launches, product tutorials, Q&A sessions, and more. This will help your audience connect more closely to your brand and products.

Use Right Advertisement Channels

Now that you’ve done all the basics right, it is time for you to dive right into the real marketing channels right away to mount your sale without wasting a single moment.

1. Email Marketing

Many believe that the email marketing is dead. However, emails are still all around and are delivering a handsome return on investment to the brands.

A study suggests that email marketing delivered an impressive 122% ROI which was four times higher than paid search, direct mail, and social media.

Learn from the companies who are leaders in email marketing such as Uber and Oyo.

Tips for successful email marketing
- Keep your subject line clear, crisp, engaging and feature rich
- Avoid jargons as much as possible, most of your readers are a layman
- Break up text into a readable form
- Talk about benefits, features, and offers
- Design it in a mobile-friendly manner
2. Social Media Marketing

Social media can be both money-making or devastating platform for your business in case you didn’t use it wisely.

90% of the marketers believe that social media is the most important tool for businesses. While at the same time, 89% believe that increased social media initiatives have also increased the exposure of the company.

Some Effective Benefits
- It increases business exposure and traffic
- Generates loyal customer base
- Improves search engine rankings
- Increase in sales
How to chalk out social media marketing plan

Before starting up a new page or channel. Choose the right social media marketing channels for your business. Remember that if one business is generating more traffic and revenues through Twitter, does not mean it’ll also be the best platform for you.

If the data suggests that your potential customers or your competitor’s potential customers are on Facebook, it is time that you should always pay close attention to it.

Before diving into a new channel, ensure that you focus on the one which is already generating value for your business.

3. PPC, or Google AdWords

All the advertisements which you view on the top or right side of on your search results on the search once you type a query in the search box are nothing but a part of PPC advertisements.

PPC is a powerful marketing tool which shall always be a part of your digital marketing strategy for many reasons. Although complex to begin at first, it’s still the highest paying marketing channel available out there.

Advantages of PPC
- Reach the right customer with the right ad
- High ROI, as you only have to pay if a buyer clicks on your ad
- Full control over your investments
- Instant results
- PPC data can help you chalk out your organic traffic strategy
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June 29, 2018
7 benefits of hiring an SEO company
When there is a will there is away! My last blog stated the differentiation between a good SEO company and a bad SEO company. Starting from the origin, Social Engine Optimization is nothing but a load of work which is performed on your website so that it can be ranked on the top for the google.

Talking about SEO companies we really need to look for the reasons that why do we need SEO for our websites? Talking honestly, SEO gives you great goodwill! Many individuals often believe that SEO is an easy task and can be done on one’s own. But, there are many aspects of SEO that only an expert can handle. What do you think how online business is becoming so successful, is it only because of their hard work; well hard work and SEO companionship goes hand-in-hand. There are a lot of organizations offering SEO services to their clients based on their requirements.

Here are some of the benefits that you can not deny from hiring an SEO company,

Website Improvements at most competitive rates

This is a very important factor. How much are you profited by the improvement of your website? Good were the days when the gigantic business only relied upon the SEO thing but now even startups are willing to get SEO done for themselves.

Saves Time

Mostly businessmen do not have time to focus on the priority of their business, this is why they hire assistants or professionals for the same. SEO is a very demanding area and it touches every keyword and content pieces. So basically, Search Engine Optimization covers up the part and save your time.

Agency’s Experience is your benefit

It was thought that many SEO techniques can be DIY but understand, this is not a word of a joke or a matter which you can go for try and error method. One step wrong and you are deep down in the industry crisis. All it takes a professional person to get in touch with the functional field as they know better about your business and have the right knowledge for your business.

Quality content and link building

Well, this is an important aspect where Search Engine Optimization offers you the quality content for your business and helps you with good traffic with building links on the go. The approach is tailor-made to the niche and this is just not the case that can be done individually, one needs a professional person for the accurate content with right keywords and off-site links or guest blogging to generate quality and traffic.

Avoid Costly Errors

Its hard to believe that you cannot optimization the content for your website. Well, this is just not everyone’s cup of tea. By default when you are choosing your type of keywords and arranging them on your terms this term is known as “Keyword Stuffing” and these can be errors, really costly errors! Sometimes Google blocks the content in which there s over-using of keywords.

Simplified Reporting

Making sense that making reports and analyzing the concept is chores for many businesses and thereby it is very important to have an SEO specialist assigned on the work so that he can analyze every aspect of your work and create a simple report which even a layman can understand. Moreover, they will also tell you which keywords are doing well for the company and which are not. They will also tell you the best source of traffic and so on!

Flexible Package Choices

SEO companies will give you flexible packages for your business. One can choose two payment modes, either one can choose to pay in advance or select a package wherein you can pay to the SEO executive on the monthly basis.

SEO FACTS

Now if you are ready to hire an SEO company and convinced of all the benefits then you must be aware of some of the facts that Search Engine Optimization holds. You must know about how SEO works and get through with these points easily.

– Page Speed

What if you are opening a website and it is taking ages to load and open. What will we do? Close the window and look for a new website. That is the theory of SEO, first step to reach your audience is to be impressive so, therefore, your page speed should be good.

– Robot.txt files are case sensitive

Yes, now this is an important factor Robot.txt are case sensitive and therefore they need to be placed in the main directory. The file must be named in all lower case in order to be recognized.

– Google doesn’t care about your sitemap

No matter how you design your website, Google does not care about how you structure your web pages and main leading page as long as its XML. It totally depends upon you that how you want to structure your sitemap.

– Google scores internal and external links

A link to your content may be from the different web page or from a different website can be valuable. Google respects gues blogging and you really cannot miss out this thing when you are into the on-page SEO.

Finding a reputable SEO partner can be tricky and searching the Internet for “SEO company” will return thousands of results, both local and faraway companies. One of the best ways to find a reputable agency is to read client reviews and testimonials. Now it is you who ha to decide which SEO company from which arena and why!

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June 27, 2018
How to choose a SEO company
We feel lethargic while choosing some of the important things in our life like it has wisely said “Time and tide wait for none” same applies to your business. When something is not done at the right time then you may the same. When you are choosing a reputable company for the SEO thing you may find both good and bad aspects of the same, it can be confusing and overwhelming at times but we are here to provide to doors to a good SEO ageny.

Vey importantly, don’t make mistake while choosing the right firm as this is a pretty big decision which can automatically give you the crown or let you start from the rags.

Starting from the basic thing, what do you understand by the term SEO?

SEO in layman’s language is something which helps your business/ website to be on the top of Google and I guess this is pretty enough for the understanding. If we go into deep then SEO stands for Search Engine Optimization which helps your website to come up in the search data of giant web portals like “Google”.

Before starting with the tips to choose a good SEO company, here are some of the common mistakes that you need to be afraid of;

Do not use Google as your search filter

Login makes sense here! Do not just go with the google search and appoint the company which is over the top. Think, if you are searching for a good SEO company, why won’t they do their SEO perfectly to be ranked on google! Think wisely, choose nicely!

Do not always trust “Top SEO list”

By the literal meaning, don’t just get with Top SEO company. For example, you are searching “Best SEO companies” on google and google will show you the top results but some of the companies whose name would be relatable to “Top SEO company” or “bestseocompany.com”. It is not necessary that if a company with the brand name topseo is actually good!

Believing that there is a secret sauce

There are no secrets to SEO. If you are going to a company for your respective business and put a question of how will you be doing it, expect a good and impressive answer if they are saying, “sorry it’s a secret then trust me this is a very bad sign!

Don’t Fall into SEO presentations

Your parents must have taught you that you cannot just judge a book by its cover, that is the only case which is being applied to the big hat business. SEO companies look very attractive, charms you and then mold you into their web but you need to understand what is right and what is not!

Let’s come back to some of the tips that you must be aware of before choosing your SEO company.

Goal Goal Goal

Your primary goal should be very clear. Before opting the SEO terminology sit with your CEO, executive team, and everyone an plan out the listed goals. Why do you want to have SEO for the business? What achievements are you trying to figure out?

Apart from this, when you have figured out the goal it is very important to differentiate between good goals and bad goals.

Good Goals

– Getting traffic from specific groups

– Trying to boost revenue

– Trying to boost sentiments for brand

Bad Goals

– Focusing only on Traffic

– Beating a particular competitor and overusing keywords

– Vanity metrics

Consultants/ Agencies

Once you have sorted out your primary goals you need to set two to five comfortable zones. Hire two to five consultancies or agencies.

Good Sources

– Your friends or personal networks

– Non-cooperative companies

– Industry Insiders

You need to choose on these 3 importantly things

– The trust that you have been established for the company

Well, the network plays the role here! You need to establish the trust for your company and for this you need networks, networks. Either go on with marketing ventures on deep yourself with network marketing.

– Price and Contract structure

Some SEO companies work on the contractual basis. For example, you will be given a particular amount and you just need to pay a little amount earlier and later on you have to pay a fee every month.

Find an SEO company that can track your data

It is very important for any company to know your details if they will be doing SEO then this should be in the first place. This includes phone calls, contact forms, site visits, etc. This will benefit you on the long front!

Get SEO companies reviews and testimonials

Before buying any cloth online we mostly go through all the reviews and testimonials so it is important to know about the firm. So for this, you can request for the case study of the company and be assured that you are giving your business in good hands.

Define your Budget

Before you get into a service, you should know about their pricing as well as your budget. What if you like a package but cannot afford it, it hurts right? That is why you need to define your budge prior to choosing an SEO company. Most SEO companies have the variety of packages on the monthly basis and this makes your life easier.

Apart from the above tips just avoid the SEO companies who somewhere or the other promises you the following points;

– Overnight traffic

– Doubled Traffic

– Instant Leads

– Search Engine submission

– X amount of Backlinks

The key to finding accurate SEO company is nothing but research. Make sure you find an SEO company which has ample experience, good in their words, respects your data’s privacy but if a company is not willing to open up themselves with you then that company is not right for your business.

A word of advice: Do not do business with anyone that insists on retaining copyrights to any and all metadata they create, edit, or analyze for you. If they retain or have this right assigned to them, they can legally bar you from using it or totally strip your site should you choose to leave them for another company. With Blue Corona, everything we work on throughout our relationship is yours now, and yours forever

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June 26, 2018
Top 7 Off Page SEO Tools for the Professional Webmasters

SEO, an acronym of Search Engine Optimization, is an important way of online business marketing. SEO cannot be regarded as a method, as it is actually a collection of various business marketing methods. SEO is all about business marketing through various tactics and strategies. With the advent of time, new strategies are added to the SEO campaign and old strategies are omitted. Getting the right result through SEO is time-consuming. It does not assure miraculous result or overnight success in achieving first page search engine ranking.

Those who are familiar with the term SEO know that it can be classified into two categories. The first category is known as Off Page SEO and other category has been termed as On Page SEO. Both of them are techniques to enhance search engine search page ranking. However, they follow different methods. In case of on-page SEO, webmasters work on the website itself and optimize its contents as well as other aspects to make it search engine friendly. Off page SEO focuses on building external links so that exposure for the website increases. In compared to on-page SEO, off page SEO is quite vast and complex. To make the process simplified, a few tools can be used. Here, in the following section, find those top seven useful SEO tools at a glance:

Linkclump

Copying long list of links from a page is always daunting and the final output can get messy. In order to make the job simplified, Linkclump SEO tool can be used. The tool is easy to get, as it is available as Google Chrome extension. If you are using Google Chrome web browser, you shall get this tool easily. Now, once you have added this tool to your Google Chrome browser, you just have to visit various pages. The tool will detect the links on the pages, and users can easily copy-paste those highlighted links to a spreadsheet. This tool makes the job completely tidy and seamless.

SEOquake

Off Page SEO is not all about building external links from various blogging or article marketing platforms. It is also important to track the effectiveness of links that you have created over the time. Webmasters have to check Google search page ranking of the websites for certain keywords. Apart from that, other information is required. For all those information, the SEOquake tool can be used. This software helps to find out domain age, cache date, search page rank, social share of the pages and many other data to the users. Nevertheless, it also highlights no-follow links. As a result, users have the complete picture of their SEO campaigns. They have the information to understand SEO progress in the present scenario. They also have the information to decide on new SEO tactics or strategies.

Buzzstream

Buzzstream is basically a premium tool. That means users have to purchase the tool if they wish to use the various features and services of this tool. This tool has been exclusively developed for the purpose of off page SEO. As it is often said, linking building is the most important part of off page search engine optimization. It helps in the process of link building. It also helps in the process of managing social media campaign and personal relationships. Achieving rank one of the search page of Google is always the aim of every SEO campaigner. With Buzzstream, this process can be completed with ease. This robust tool offers excellent business website marketing through off page SEO. The added benefit is that it also gives the opportunity to monitor and conduct social media marketing. A combination of SEO and SMO (Social Media Optimization) will eventually bring excellent business success.

Majestic SEO

Majestic SEO is basically a backlink explorer tool, which comes with many advanced features to analyze the backlinks. In their off page SEO campaigns, online businesses have to conduct different types of link building methods. On a fixed period of time, they have to keep a goal of building a certain amount of backlinks. Now, some backlinks are fragile. They do not stay for a long time. Some backlinks, especially from popular and trusted websites, are considered powerful. They help to achieve first page ranking in Google’s search page. To check the effectiveness of various backlinks, backlink explorer tool is required. For that purpose, MajesticSEO is highly suitable. This tool gives accuracy in tracking the effectiveness of various backlinks.

Talkwalker Alerts

This tool can be described as similar to the Google Alert tool, though it is more advanced than Google Alert. Features and functions of this tool are better than Google’s alert tool. So, what does this tool do? How it helps a business or e-commerce store? Well, the tool gives weekly or monthly alerts to users for the brand mentions. Whenever your brand or business name has been mentioned on the web, this tool will record that perfectly. Not just tracking brand mentions, this tool also helps to track competitor mentions. That means a business can follow its rival business through this tool.

SEMRush

SEMRush is another premium SEO tool. The software helps in tracking online business marketing activities of the competitors. Keeping eyes on the business marketing methods of the competitors or rival businesses is important. It will help your business to understand the areas where you are behind in the race with the competitors. These weak points are required to be recognized. Once they have been identified, you need to follow off page SEO methods to overcome those weaknesses. Eventually, SEMRush will help you in this process with its excellent data analysis system.

Rapportive

This is known to be a useful Gmail plug-in and webmasters often term it as a stalking tool. This tool shall help the users to find the social media profiles that are associated with a particular Gmail contact. You can easily find all the social media profiles of your rival business and thus you can set your competitive approach accordingly.

All these aforementioned tools are unique and highly effectual for successful online business marketing. Making good use of these tools will eventually bring high end Off Page SEO success.

June 25, 2018
Top 9 SEO Tools to be used

When we talk about search engine optimization (SEO) we generally tend to think that some SEO tools cost you much, well in some cases their cost may be higher but when it comes to on-page SEO there are various of tools which are free over the internet and helps you bring great traffic to your websites.

In the initial stages it will take time to generate the accurate and genuine traffic but as there are some rules and regulations in a business same applies for the code of Google SEO where you need to follow the certain set of rules to be in the content.

Google Page Speed Insights

Google PageSpeed Insights analyzes the overall speed of your all web pages. Just enter the URL of your website on the given space and click on the button “analyze” to see results. Your goal is good to go when your website gets a percentile of 85% or more.

Google Search Console’s URL

While talking about search console, google search console be the best one. Basically, this method of being into the structural form is called crawling of the web pages, by crawling our web page at least once a week would give us regular updates and news about the web pages. Thus, whenever you are uploading any new article or blog you make sure that you are submitting the URL to google database.

Keyword Tool

Keyword tool is something which you can breathe in the search engine optimization course. SEO gives you a brief introduction and basic keywords which can help you rank better. Google Keyword Tool gives you more than 750 keywords. Apart from searching the appropriate keywords for your content box, you can also get along with the negative keywords which should not be used.

Google Trends

A quick browse and search for your latest trends are google trends. Suppose you are searching for some new strategy for your new online food business, what are the trends that are going through in the age. Google trends can be a way of raising the quality of the content.

Schema Creator

The schema provides in particular detail for the organization from each and every minute details like a number of employees, total working hours, events, reviews, etc. You can get the schema creator in three ways;

– By copy-pasting the URL

– By using WordPress plugin

– Schema mobile app

Robot.txt Generator

While we have talked about crawling and indexing of the Google payroll we must understand the concept of a robot.text where robot.text helps you before submitting your content to Google. Robot.txt will tell you what should be crawled and what should not be.

XML Sitemap Generator

Sitemap again gives you an organized pattern wherein you need to maintain and look upon the sitemap on a regular basis. So basically XML Sitemap helps you create a sitemap for your website. You just need to add the URL of your website and wait for the XML to work for you. This is so far one of the best tools in Google SEO terminology. The results also includes broken links, crawled pages and indexing pages.

SEO Quake

SEO Quake is one of the trendiest and helpful tools for SEO, it does not only provide you with you free tools but also maintain your website by analyzing major things like total crawled pages, indexing page, domain age, etc. This is an extended version of SEO sitemap where you can operate anything in one software.

Siteliner

When we have actually talked about everything, starting from the content pieces to submitting it to google how can we forget the errors which may be marked on our web portals. Siteliner checks your duplicate content and grammar, one just needs to add the URL of your website and with 100% accuracy, sideliner will provide you the best of it.

These were the top 10 SEO tools which can help your business grow, grow in every form. Some of them are free and some are paid, you can start the free trial from today and check your budget accordingly. Whichever tool you are choosing make sure you are maximizing the value of it.

June 22, 2018