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Top Five Marketing Tips for Shopify Stores
Undoubtedly, the present era of human civilization should be recognized as the era of digitalization. In this era of digitalization, online businesses have become quite popular. People find it convenient to sit at home and purchase various essential as well as luxurious items online. Even two decades earlier, people never thought that online shopping would be a possibility like it is today. Due to the popularity of online buying or selling, small-scale businesses are getting fair chance to compete with the big guns. Small-scale companies prefer to develop their Shopify websites first. When a website is developed, they need to invest time as well as money in business marketing.

So, how to promote your Shopify website? Well, many effective ways are there and business owners have to understand those ways. In the following section, we shall discuss on the proven strategies or tactics to promote Shopify stores.

Focus on Social Media Presence

Today, we cannot deny the existence of social media. Initially, it was a platform for casual and semi-formal communication between various people. Now, it has turned into a platform that bridges communication between potential buyers and sellers of some products or services. Businesses, especially online stores, are now focusing on their social media presence. If you have started a new business, you should not waste time to create social media profile of your business as your rival businesses already have a presence on social media websites.

Social media can be an excellent medium for business marketing. However, a few rules and ethics are required to be maintained for social media marketing for Shopify stores. The most important thing is to develop a good as well as professional business profile. The social media profile for your business should look impressive. To do that, you need to have a good profile photo. Preferably, the business logo can be used as profile photo as it will help to build brand value of your business.

For social media marketing, you need to learn the art of gaining more and more followers. This would only possible when your business profile updates social media contents frequently. Additionally, it needs to get into communication with various people on social media so that it can gain more fans or followers. Having a high number of followers is always beneficial, as these fans or followers on social media can potentially become customers for the Shopify online store.

Search Engine Optimization

Search engine optimization, which is also popularly known as SEO, has been considered as classic yet effective business marketing method. Any online based business would like to invest time and money in SEO, as top search engine ranking in search pages of Google will definitely fetch more and more potential customers for your Shopify web store. For SEO, the web store needs a few modifications. First of all, Shopify based websites always enjoy default SEO benefits as guidelines of search engines have been followed by this web developing framework.

The content of your Shopify web store will play a major role in business marketing. Hence, the content has to be optimized carefully. They must be optimized with proper keywords. Contents should be informed and they must talk about your business or products as well as services on your web store. If the content is not information, web visitors would not find your website to be trustworthy. Losing trust is losing potential customers. Hence, the focus should be there in developing well-optimized web content for the Shopify web store.

Apart from these, writing articles and blogs to promote your products or brand name will also fetch terrific SEO results. It is to be reminded that search engine optimization is a constant process. You need to give constant efforts for building search engine optimization results.

Offering Freebies

A newly launched Shopify web store would face a lot of challenges. Getting potential customers for the products or services would not be easy, as the business would have low exposure at the initial stages. You should offer freebies and lure discounts so that people can get attracted to your business. Various kinds of discounts can be given to the buyers. For example, they can be assured of special discounts on their next purchases. They may be assured to obtain certain cash back amount.

Giving freebies or special gifts to the buyers is also a good way of business marketing. You can choose to pick winners for freebies through lucky draws. You can choose to give freebies to those customers who purchase certain products or who purchase things to a certain amount or more than that on your Shopify web store.

Use Referral Programs

Referral programs have emerged as effective business marketing options these days. So, what is basically the concept behind referral program? This is nothing but involving your customers to get into the process of your business marketing. Customers are lured with freebies and special gifts on their referral to other others. They have to refer your business to their friends and family members. In exchange, they shall gain special discounts on certain products or free gifts or even luring cash back offers.

The referral program is a simple trick of making a Shopify web store popular. It is a process that involves your loyal customers to get into your business marketing process. Hence, minimal cost and efforts are involved from the part of the business owners or managers in case of business marketing through referral programs.

Encourage Customers to Share Experience and Reviews

When someone makes certain purchases through your online store, you should encourage the customer to share his or her review on the overall experience of buying from your Shopify store. It helps to get feedbacks which become valuable in modifying or revamping the web store. Nevertheless, it will help in promoting your business. On top of this, you should encourage customers to share their stories with your products. You should ask them to write reviews so that others, as well as hesitant buyers, can gain enough confidence to purchase your products.

For the promotion of Shopify web store, various techniques or strategies can be applied. Following the tactics mentioned above will definitely help your business to grow.

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June 21, 2018
10 SEO PRACTICES FOR SHOPIFY WEBSITE

How will you sell your product if customers won’t find you? Well, SEO practices are something which makes your goodwill, which makes your product known on the google. This is the trend of e-commerce and e-commerce is that concept which can make you or break you! The major platforms like Myntra, Amazon, Flipkart, etc. make the best of profits and generate 20% of the funds in the economic industry.

When we talk about SEO practices for Shopify website we are actually focusing on the part or agenda of making them popular. Before giving customers a bottom line of satisfying experience you need to understand the best way of optimizing the same. SEO is not a complex concept but something which states about the industry. Obviously, if you have 0 knowledge about SEO you need to go for the professional SEO executive. Moreover, there are two things which need to be focused on the content part which is again a handly part of the SEO.

Keywords

Owning a genuine Shopify website, having best of products, A1 quality but how to reach people? Adding right keywords in right format can make your article rank on google.

Research

Well, before you start any Shopify website let’s say you do not plan to add all major lifestyle products like fashion apparels but only wish to open up an e-commerce portal for groceries. You need to research the approximate number of population which will benefit from this type of portal. If you feel you can earn a good profit, you are good to go.

Shopify CMS (Content Management System) and Shopify cart go hand in hand, apart from these two there are important features like H1, H2 tags, meta description, etc. These are commonly known as on page SEO.

If you really want your business to go well you need to keep an eye on the traffic regularly and check about the updates that generally government passes for the Shopify websites. Let us discuss the best 10 SEO practices that can help you lead your business.

Shopify Keyword research

This step is the base of your industry, without keyword research you cannot do anything. Suppose you have started an in e-business for groceries then you must know the terms/ keywords which should be fitted properly in the content or website. This generally brings organic traffic.

Don’t Rely only on PPC

PPC is Pay per click, being an entrepreneur you should not rely only on Pay Per Click. While many e-commerce platforms start relying on PPC the cost of them starts going up and once you stop paying them your website/ advertisement won’t be on the public front and after that public gets a negative impact of the Shopify website.

Avoid Duplicate Content

When you are doing on page SEO, content piracy is the crime. It does not only marks you negative on the Google front but can also give your website a mark of “spam”. Therefore, you need to focus on the content on a big part, only the rich content should be added to the website. There are certain tools which can be used to check the plagiarized content.

Link Building

Link Building is the other phase of on-page SEO. Backlinks are used by search engine optimization to bring traffic to the web pages. Link building can be of two type, either you can link one web page to other web pages of your website or you can also post an article/ blog by guest blogging.

Don’t use Manufacturer Product Description

It is very important for you to understand the basic difference between manufacturer product description and generating your own values. If you use the description of the product as per manufacturer. Even if you are writing the same description using other than copy-pasting it.

Optimize Product Images

Optimizing Product images brings you traffic. What happens when you are being given two books, one with only text and other with images. Obviously, we will go with the book with mages one. The same theory applies here when a customer has to choose between a blog or an image they will click on images and thereby optimizing your images even in content pieces will give you profit.

Include Product Reviews

When are you selling something that will make customers opt for that particular product? Product Reviews! Product reviews generally give an honest view of any product and it will also generate unique content.

Optimizing the anchor text

Adding keywords to your internal links will help to enhance your store visibility in the search engines. Rather than using keywords like “click here” link one can also use synonyms or add up the best keywords suitable in the link only.

If you offer coupons or bonus to customers there are more chances of genuine traffic. These were the best SEO practices for Shopify website which can make your business so get the armlets and start the serendipity.

June 20, 2018
Hire Shopify Developer UK, India, Hounslow | Find a Shopify Expert
The e-commerce world is changing at a fast-paced rate. And everything is going digital today. While the customers are looking for all of their needs on the internet, the businesses, on the other hand, are also making every possible step to get their products on the web.

People find using the internet conveniently and an easy way of getting all the things done. The best part is you don’t have to leave your chair for getting anything done, in just a few clicks all the things get done immediately.

Most of you may have heard of the term Shopify lately, if not, we will tell what it is and why there’s a need to hire Shopify developer in every business.

We’ll tell you about how a Shopify developer can help make things easier for you, and what all you can do in the online world to increase your revenues in today’s blog right away.

What is Shopify and why you need it?

For all those who are looking to expand their business in the online space, there are some minimalist things which you need to do. It includes creating a website, designing website, promoting your products, and a regular check on everything. For doing this, all of you may need a dedicated team.

Shopify, on the other hand, is the best all-rounder choice which you can get to make all of these things happen.

Today, no business owner needs to worry about all such hardships at all including the planning to set up your online business, Shopify is the one-stop solution which gets it done for you tirelessly.

Additionally, you don’t have to worry about those dedicated website developers as Shopify gets it done for you as well.

Your One Stop Solution

Shopify is one of the most effective and productive ways of setting up your own online business. It allows all the business owners to set up their online business, monitors your activities, customizes the working, presentation and the setting up of the online store. Its one of the easiest and user-friendly way to get your business online.

Shopify has revolutionized the e-commerce industry. For ease of doing business online, Shopify allows easy online payment management system and dealings of the online stores.

Just like the other popular online stores, you can also keep a track of all the orders and its delivery status. It has made things super convenient, all coming at an affordable price tag.

Hence, if you’re looking to sell your products online, Shopify is the best package you can get out there.

Now that you know that if Shopify gets all the jobs done instantly, then what is the point of hiring a Shopify developer? Well, we’ll tell you why you need expertise at your side, to make things run buttery.

Here are the top reasons as to why you need to hire Shopify Developer

In-depth Expertise

Now running a business online is not all about programming and digital marketing. There are some crucial parts of it which you always need to keep in mind.

Management of time and resources is a vital component of running a business on the web. Shopify developers a.k.a Shopify Experts are the real experts with you need to take things online. They will take care of all the activities related to the operations and management related Shopify without troubling you at all.

If you hire Shopify developer, you’ll know how deep they understand the world of Shopify. They have a broad knowledge of all the aspects of running a business over Shopify. As soon as you hire Shopify developer, they’ll share all the rightful things which you need to run a successful business online.

There is a wide range of experts which are offered by Shopify including setup experts, development experts, design experts, marketing experts, and the photography experts as well. All the much-needed experts can be found under one roof only to assist a businessman to run a successful online store.

As soon as you hire Shopify Developers, you get high-quality assistance from experts who has been working over the platform for a very long time. They are the real experts who can help you run your business over the web in a jiffy.

Increase in Revenues

If you’re offline, you cannot reach masses at any cost. But if you’re serious about increasing your revenues then using Shopify will be your next step which you need to take to make generate better sales.

Hiring Shopify Developers is the best ways of expanding your business online. Shopify Developers have a deep understanding of all the aspects of Shopify and can help you reach to your customers beyond geographical boundaries.

With the help of Shopify Developers, you can expand your businesses in a manner that you want to double your profits. It is one of the most convenient, unique and the easiest ways of going online. It is one of the best things if you hire Shopify developer is that you don’t need to bother about the creativity for your online store, or no need to worry about managing the quality of it all.

Shopify developers are highly popular for enabling you to expand your business by shaping it into a completely unique and attractive form. Shopify developers help the businessman to add on creativity in his online business. Moreover, Shopify developers make sure to keep quality maintained in the online business.

Generate More Traffic

If you want the gift of success today and without investing much of your resources into anything. It is the best time to hire Shopify developers. The Shopify Developers will generate quality SEO friendly content. And will also take care of all the roles which are played by SEO in the expansion of business online. Hiring Shopify Developers is the wisest choice as it has been done by many already.

In the world of cut-throat competition, you can’t spend a single penny on something which will never generate revenues for you. Resources spent on generating traffic via traditional ways may never pay out in time when you need it the most. But one wise choice can give your business an edge over the others to take-off which all the businessman only desire.

Hence, to sum it all up in just a few words. Online space is the actual place where you get can potential customers. The willingness to invest just a little investment to hire Shopify developer for your online Shopify Store can ease the tasks to a great extent. The best of all, you’ll see the increase in revenues yourself.

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- 10 SHOPIFY’S TOP SELLERS
- HOW TO REDESIGN SHOPIFY WEBSITE
June 19, 2018
10 shopify’s top sellers
Technological terms, the internet always is in its first place to start or stop up the culture of shopping. E-commerce platforms are now playing major roles in the lives of people and handling their daily routine things with an ease, whether we talk about personal care, home essentials, fashion apparels or we go deep into any category. Websites like E-bay, Myntra, Amazon has taken online shopping to another level.

Therefore, it has been proved that Shopify websites are the new trend and it is very important to know that who are the top sellers on the Shopify website as the website itself has generated a good amount of goodwill, not only shopping many people tend to extract the styling from the Shopify.E-commerce generally generates 17-20% of the profit in any economy and it is not enough to have only one kind of product on the site, that will again give a negative effect on the popularity front.

If you are new to e-commerce things or giving a thought of starting an e-commerce portal you really need to acquire the basic things/ rules but apart from that, you need to know your top competitors. The basic point you need to remember is that one should amplify and acquire the law of pure content on the website to grab the best so practice and content marketing. Let us look on to the top Shopify stores.
1. UgMonk
Jeff Sheldon, the CEO of UgMonk starts content in his about us section with a very simple and straight question, “Why is it too difficult to find everything fresh online”? UgMonk website is filled with latest trends of handbags, wallets, fashion apparels. accessories for both men and women. His Shopify website is simple and has the fresh content all over the web pages, well that is marketing!
1. Pipcorn
What does comes to your mind when you first hear the word pipcorn, “Is this healthy?” Popcorn has the base slogan written on their website, “Our pipcorn won’t spoil your teeth like other generic stuff. The about us of Popcorn website says that they are best and tastiest of all. Pipcorn holds the second position in the Shopify websites.
1. Happiness Abscissa
Happiness Apscissa has the logo of Ha, which is written in an upwards-downwards way which gradually attracts the customer’s attention. Most of the Shopify website that we will be mentioning here are straight and simple buy Happiness Abscissa is unique, it also mentions products in a very different from even products hanging in different angles. The website shows a playful side and we have this sense that they don’t take themselves too seriously but this playful way has made them on the third count of Shopify website.
1. Bio Lite
Products on the main web page of Bio Lite are enough to make me buy things from here. Bio Lite’s main motive is to provide products of humanitarianism which are affordable yet tasty. Though the website talks about food this is the probability that Bio Lite is one of the trendiest websites on Shopify website.
1. Taylor Stitch
Who does not want to wear the softest cloth? Well, this is the reason that Taylor Stitch is being counted in best Shopify websites. The tagline says ” Three simple ingredients with one extraordinary fabric” says it all. Taylor Stitch covers up categories like fashion apparels, shoes, accessories, etc.
1. HELM boots
Boots and what not? Boots are the style statement! The website looks genuine and simple and covers all types of boots. They have an amazing collection and that is why we are talking about HELM boots. The content, as well as the layout of the website, has the potential to converts viewers into buyers.
1. Luca and Dani
There is something addictive about e-commerce store, it will make you scroll each and everything. The home page of Luca and Dani is highly interactive, as you scroll down the images get wider and smaller. They do not deal with the fashion clothing but only with accessories like jewelry, wrist watches, stoles, footwear, etc.
1. Great George Watches
As the name says GGW is rich in watches. Great Goerge watches have a number of the collection with an amazing level of quality. By being into Shopify website, the website has proved the part from which they have picked themselves up t the sky where there is no limit. The most adorable feature of this website is they don’t have colored watches but only black and white photographs.
1. Whipping Post
Whipping Post won Shopify best design award. The website has a wide collection of handbags, footwear, travel bags, backpacks, etc. The website holds the content in a very innovative way so that customers can easily be a part and look for the product in most designed manner!
1. Little Sparrow Tea
Little Sparrow Tea started its business from London with a small tea stall. The idea of the website is to provide tea and tea bags in every form. They offer selected number of tea like white, herbal, black and green tea. The Shopify blog has this website included in the point because people choose health on the upfront.

These were the best of 10 Shopify top sellers which somewhere or the other have won customers, heart. The best in designs, the best in the collection, the best in styling and what not.
June 18, 2018
How to Redesign WordPress Website ?
In today’s times of digitalization, WordPress website has become a kind of fashionable term for the digital world. With the rapid increase in digitalization, each business in order to become successful needs to have an active online presence. Active online presence of every business has become a must in today’s digital times. A business can’t be ranked as popular and successful until and unless it has an active online presence.

Maintaining an active online presence of your business is not at all an easy task for a businessman. It requires a lot of efforts, patience, dedication and hard work to maintain your business’ active online presence. This can’t be done easily by any ordinary person, rather it requires professional expertise. Now, you may be wondering that how to maintain an active online presence of your business. And, how to do it with the help of professional expertise. But you need not worry at all because we are here to clear all your doubts. Here, in this article, we are going to clarify all your doubts in detail.

Reader, the answer to your question that how to maintain an active online presence of your business with the help of professional expertise is quite simple one. We must tell you that one can get that professional expertise easily with the help of WordPress. You might be quite amazed at hearing the name of WordPress. But you have heard it right, a business can easily maintain its active online presence with the help of WordPress. WordPress does that task in a highly easy, efficient and effective manner. These days, maintaining your business’ active online presence through WordPress is quite popular and high-in-demand. Almost every well-known company’s website is designed or say, redesigned with the help of WordPress.

WordPress is known to be the world’s most famous platform useful in creating highly-standardized and well-optimized websites. It is highly beneficial in raising the SEO-rankings of a website. Moreover, it is capable enough of redesigning any website’s old, monotonous theme to a modern and professional one.

Some people still think that WordPress is a blogging platform. But we must tell you that these days, the value and functions of WordPress has developed to a great extent. WordPress is regarded as a highly popular Content Management System (CMS). It’s a purely flexible platform. It enables one to construct and manage your own website with the use of your web browser.

Furthermore, another great advantage of WordPress is that it is completely free of cost. WordPress comes with a multitude of inbuilt themes, plugins and widgets which help one to design your website in any possible manner. But if you are worrying that you already have a website of your company and it won’t be possible to construct a new one. Then, we must tell you that one can easily redesign your existing website with the help of WordPress. Sounds interesting, no?

How to redesign WordPress site?

You may be assuming the redesigning of a WordPress site to be a chaotic affair. But let us clear all your doubts. Redesigning a WordPress site is not at all a tough task, rather it is a quite simple one. These days, anybody can redesign his WordPress site. Yes, you have heard it right. Even you can redesign your WordPress site with perfect ease. If you are asking how, then take a sigh of relief. This is because, here in this article, we are going to tell you that how to redesign a WordPress site.

Following are the steps to redesign a WordPress website :

Backup: Backing up your old website is the most crucial step in redesigning a WordPress website. One must backup your data and your database of WordPress in order to keep it safely stored. One should copy your website’s all files to your local computer through FTP.

Cleaning: After backing up your files and data, one must clean up your website by removing the old themes and plugins. Moreover, one should also clean your website by mending the old, worthless links and by removing spam words and comments from your page. Also, delete the unused and wasteful data from the website as it helps in boosting the speed of the website.

Back up, again: After clearing out all the junk and nonsense from your website, one is required to again do its back up. This step is important to retain the updated website’s changes.

Testing New Theme: Switching to a new theme is a highly crucial step. So before doing it, for the purpose of testing the new theme, one should install a WordPress website. And then only, a user should make all the major changes including the theme, plugins, widgets etc. on it.

Checking Test Website: After making changes on the test website, one should check that the plugins used on it are well installed and activated before the activation of the updated theme. And then, one should check that whether everything is running as per your choice or not. According to that, one should decide that how much alteration is still required.

Activation of the New Theme: After making all desired alterations on the testing website, one should finally activate the new theme on your live website. One should make sure to import or modify the settings one made on the testing website. And then, one should make sure that whether everything is running perfectly on the live website or not. Then, one should make final changes accordingly (if required, then only). And after this step, it can be said that your WordPress website is successfully redesigned.

** Note**: After redesigning a WordPress website, it is highly important to notify your audience about the redesigning and update of your website. One should also add the screenshot of your redesigned WordPress website on the social networking platforms. This is because it would enable the website to gain higher popularity.

As per now, we think all your doubts regarding your queries related to the importance of WordPress-redesigned website and how a WordPress website can be redesigned must have been cleared. In case, you still have any doubts then you can drop your comment. We’d surely be assisting you.

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June 4, 2018