FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Author: admin

Online Marketing Made Simple: A Step-by-Step Guide
Online Marketing Made Simple: A Step-by-Step Guide

With the share of people spending time on electronic devices is going up, offline marketing is going down. The advent of electronic devices has lead online marketing to become an investment in a business. As can be inferred from the name, online marketing is essentially promoting a business online. The fact that, “The internet is transforming the way people buy products and services” is truer today than ever. Keeping this in mind, people are promoting their business online in a variety of areas like video, blogs, e-mail, social media and many more.

The standard marketing strategies have taken a backseat to its online counterpart. Nowadays, we don’t pay much heed to the road-side billboards as we are busy on our devices. Even if we catch sight of some of them while driving, their impression doesn’t lasts long. As the electronic giants, Apple and Google are working on self-driving cars, soon we’ll miss those advertisements on road-side and next to bus-stops. Google local, where people can easily locate pictures and reviews of the business, has replaced the Yellow pages. It is high time for the ones owning a printing press, to look for some alternate business.

Before buying any product in the market, people compare its price online, if they find some exciting deals online, they go for it. Online marketing is a very vast subject. The main classification of online marketing are-

Search Engine Marketing (SEM)

It is an umbrella term that refers to the task of driving traffic and attaining visibility from a search engine through paid advertisements. SEM is basically buying traffic through paid search activities like search ads, shopping ads, display and banner ads, in-app ads, social media ads, retargeting and remarketing ads, mobile ads, etc. Paid search advertisements focus on investing in precise ads to achieve eminent positions on search engine result pages.

Search Engine Optimization (SEO)

SEO is a framework which is followed by website owners to reform their websites for search engines, thereby improving search engine rankings. Basically, it is a set of rules that help in driving traffic to your website through unpaid or free listings. SEO can be on-page as well as off-page. On-page SEO consists of activities like keyword optimization, content creation, social media integration, etc. Off-page SEO consists of activities like link building.

Content Marketing

It is a marketing strategy which involves the creation, publishing, and sharing of content such as blogs, videos, and social media posts. Content marketing is all about delivering the right information to right audience in right time. It is a process of creating high-quality content and at the same time promoting your brand as well.

Social Media Marketing (SMM)

The use of social media platforms like Twitter, Instagram, Youtube, etc, for the promotion of a brand, a website or company’s product is nothing but Social Media Marketing. SMM is a technique that targets the social networking sites to reach customers and audience to publicise a product or services.

Pay per click (PPC) advertisement

It is basically an online advertising option that charges you per click to your website. PPC is an online marketing strategy that empowers business owners to place their ads on a website in exchange for a fee each time a user clicks on it.

Affiliate Marketing

The idea behind affiliate marketing is to promote other people’s products or websites and earning commission for it. As an affiliate marketer, you can do publicity of a product that you feel has quality and value and in return, earn revenue for it.

Email Marketing

You can build an email list and share your website or products with others. Every email sent to a potential customer comes under email marketing. The email you write must be attractive enough and cleverly drafted to drive more audience.

These were some strategies that cover online marketing. We looked at three types of media that are broadly used in online marketing – paid, owned and earned. All these together, build the foundation of online marketing. As change is a part of life, so, we must change old-school marketing techniques and look forward to the latest marketing techniques, to make our business successful.

Recommended article :
March 24, 2018
HIGH QUALITY CONTENT FOR YOUR BUSINESS

HIGH QUALITY CONTENT -FOR YOUR BUSINESS:

FCR GROUPS LTD is working on the SEO-friendly content-creation services and is one of the fast growing companies on the internet services. We have employed an elite team of versatile editors, freelancers and copywriters. One has to trust us for a high quality content writing service to run your campaigns for your business brands.

We are able to deliver the type of content for your digital marketing team efforts for your company and we exactly know on what you target audience wants to see.

CONTENT WRITING:

We have a team of team writing the contents for your business to grow. We make and form words and sentences and earn trust and build good relationship with your target audiences. It can be any form of contents or an SEO writing to deliver versatile and our writers deliver excellent articles and contents for your business.

SEO WRITING:

By providing bite-size information about your company or business, you can empower your customers, their needs and requirements, and about the products, services you provide.

We create informational blogs that inspire, influence, inform and encourage readers to make an action. Content provides users with online information about your Company, your services and products.

FCR Groups LTD is your online partner for growing your business like e-commerce or shopify. With our excellent content writing services, online visitors and readers can be converted into loyal customers who can then purchase your product.

We are providing top quality, well written relevant content. Most of the premiere companies makes FCR Groups as their choice as we are very professional in writing and give SEO-friendly content creation services online. Any kind of business you have, our team of SEO writers and editors can deliver customized contents based on your needs.

We know what your customers want:

People are establishing businesses online these days and they need a team for outsourcing their business. We have creative writers who can adapt the needs or requirements to make your target market.

The writers can create blogs so that while running campaigns, and you can know about your target customers. They write blogs depending on the consumers needs and wants and you can address your clients. Our team converts the contents of your business into target and helps in driving your business by creative writing.

BLOG WRITING:

We work with passion to build an online community of readers and followers. One has to update your blog page by keeping online customers informed and engaged with your site. Our blog writing service can help you in creating your brand and content as a most trending topic in fast growing social media. We enhance and provide you the right solution to increase your followers in LinkedIn, Twitter, Facebook, Google and other social media platforms.

Content is most essential in any website to link building or lead generation purpose. We can write on the topics related to your products or services.

EXPECT PROFESSIONALISM AND EXCELLENCE IN EVERYTHING WE CREATE FOR YOU.

March 23, 2018
What is influencer marketing?
What is influencer marketing and how does it benefit today’s market?

Trust plays a vital role in the success of any business. A majority of consumers get influenced by the people they trust. These people could be their peers, celebrities they follow, brand ambassadors and many more. These people basically carry out word-of-mouth (WOM) marketing. As the testimony comes from a trusted source, it is very much valuable. Social media has tremendously escalated the trusted-source value, resulting in Influencer marketing.

An influencer is a person who influences others face-to-face, on social media platforms, on television or any other platform with exposure to a large number of audience. In influencer marketing, the focus is on influential people rather than the market.

Instead of marketing to the world, brands locate influential people who can be current customers, paid influencers, brand ambassadors, celebrities, or athletes. The peers or known figures are more impactful on the consumers than the traditional marketing advertisements.

All consumer brands must consider influencer marketing rather than advertisements because, nowadays, consumers feel advertisement content is unauthentic.Since we are familiar with influencer marketing, now, we’ll see how to incorporate it.

You need to pick the right influencer in the first place to inspire your audience. Before approaching a probable influencer, you need to keep following 3 things in your mind-

Relevance

See to it that the influencer is sharing content relevant to your brand on social media. For example – if your brand product is related to sports, you must reach out to a sportsperson or an athlete for better marketing.

Reach

Make sure that the potential influencer has a good fan base and is capable of influencing a decent number of people. The person with a large number of followers is an asset for your brand publicity.

Resonance

How much engaged the influencer is with the audience is also a matter of concern for brand publicity. Suppose he/she has many followers but is not very much active on social media, in such a case you must try and look for another influencer.

Earlier, celebrity endorsements were the form of influencer marketing. But all brands cannot afford celebrities to market their brands. In today’s world of the digital era, regular people have become celebrities by gaining followers on social media. Many consumer brands approach influencers like Instagrammers, Youtubers, bloggers for online marketing of their brand. This is very much convenient and less costly than celebrity endorsements.

Now, when you have identified the right influencer, how do you reach out to him/her and build a long-term relationship?

It’s all mutual

Come with a plan that benefits not just you but the influencer too. You can easily give a check and bid farewell after his/her job is done, but this will not lead to a long-term bond. You need to add value to your relationship by assuring an equally important partnership.

The mutual value will be a key driver of a long-term relationship. The benefit of a long-term relationship with the influencer is that the audience will know that your product is trust-worthy and will stick to use it for a long time.

Creative freedom

You must give creative freedom to the influencer. The influencer must feel free to write or post about your brand on social media. Combined efforts work a charm on social media. It is a fact that the brand tweets create a 2.5 times lift in purchase intent while brand tweets combined with influencer tweets lifts it 5.2 times.

It is a fact that nowadays, every person next door has an account on social media sites. Keeping this in mind we can easily conclude that influencer marketing is an amazing opportunity to connect with customers online, who are in turn in direct contact with the influencer. So search for a potential influencer and give your business or products a larger audience for exposer. The more exposure means the larger opportunity to add new and secures the existing customers.

Recommended article :
March 21, 2018
HELPING YOU SUCCEED THROUGH ONLINE MARKETING
Helping you succeed through online marketing:-

We at FCR Groups Ltd always help you to get better at SEO and online marketing, where we provide many opinion pieces from our experts.

It’s never been easy to grow in an e-commerce business. It’s harder to succeed in this tough competition.

While working on our plans for e-commerce business or Shopify usually there are always hundreds of things to do and even when we make solid plans to take all the issues coming, few emergencies will derail you.

Few factors matter a lot when you can’t balance between thinks you work and that actually end up working.

If you get to know the factors that affect e-commerce success.

You’ll most important tasks so that if you come to know the root causes of e-commerce success rather than going after the followers will get you results.

The found the three factors affecting e-commerce are
1. High repurchase rate
2. Low cost of customer acquisition
3. Healthy Margins
One may look it at an easy glance but actually, it is more complicated. You will need to know how to work on their factors if you need to make your success.

1.High Repurchase rate:

It relies on the customers for the total revenue. It is the major factor which yields profits for your e-commerce website. Taking a notice of the product price brand, customer experience, and marketing. In front of the customer loyalty, everything including marketing is not that important part. It is to keep up the existing buyers.

Automated email campaigns can help you in marketing but if at all anyone had a bad experience when they made a purchase at first, email campaigns will go back to low levels.

So make good customer support service. One has to make sure the existing clients are happy. They must not give negative customer reviews. When they land on your site, the customer will start experimenting with how they feel whether it is easy to search a product or while making product selection or easy to enter contact details or shipping. These data you can view on your site, and also by going through customer reviews

In any e-commerce website, product has to come first rather than marketing details. Get the product selection right and it is a good skill set.
1. Low cost of customer acquisition:
It is the cost of marketing expense to get new customers like you should make active advertisements by hiring experts to do the marketing and this cost depends on your competitors and your margin level.

The primary factors involved are
- Brand:
This is the most important and fuzziest thing to lower your cost. You must know that people must have heard of your Brand and how different you are from competitors and ways to trigger new customers to check your store. So you have to grow consistently to reach your brand to potential customers.
- Marketing:
One must know the e-commerce tactics like you should do marketing differently rather than only with emails. Like, say SEO e-commerce focused on contents, keyword search, link building and traffic generation.

3) Healthy margins

It is the benchmark of revenues and cost and it gives space for you to invest. Other than marketing expenses, we also have shipping and product cost after availing discounts. In any early e-commerce business, costs should be low because some niches of psychological terms so that people get attracted to buy your product.

Also, you can make customer retention after my visitors start landing on your site and after you make sales. Till that you need not focus more on profitability.

Recommended article :
March 21, 2018
10 Reasons to hire a Digital Marketing Agency – FCR Group
10 Reasons to hire a Digital Marketing Agency

We have to agree on a fact that, the majority of people these days, spend more time on their phones than on reading newspapers. Our generation emerged into digital age very rapidly. Of course, traditional media is still useful, but if you are not in touch with digital media platforms, you’ll simply be left behind. Being caught up with digital means may sound vague, but it is the need of the hour. A major part of people in the world uses digital forums. Many people take this opportunity to market their webpage, products, brands etc on a digital platform, thereby carrying out digital marketing. Everything has some pros and cons, digital marketing too. Needless to say, digital platforms give endless scope for marketing, but at the same time, it can a bit challenging. Not everyone is a tech expert and coding is a part of digital marketing somewhere down the line. So, what can we do if we have no knowledge of coding or if we cannot invest a lot of time in marketing? Digital marketing agency FRC groups are the answer for this.

In this era of gigantic competition among companies and websites, it is very vital for a company or a website to get noticed. FCR group is a global management group which provides digital marketing services. Digital marketing agencies provide desired growth to companies concerning business agenda. In the absence of these agencies, marketing can result in becoming very tedious and time-consuming job for a company. This reason is not very convincing. The question still remains intact: Why should we hire a digital marketing agency or FCR group? Here’s why-

Market expertise

When you hire a digital marketing agency, you get assured social media marketing of your brand. By outsourcing your needs to these agencies, you get a set of professionals in areas like SEO, web designs and many more. A digital marketing agency knows the strategies of marketing very well as they have experience and is up-to-date with new innovations.

Cost Effective

A digital marketing agency costs very much less than hiring an in-house expert. An in-house expert can charge a huge amount of money for their services, whereas a marketing agency or FCR group charge nominal fee. A study shows that the businesses that work with these agencies have a lower cost per sales as compared to those who do their own marketing.

Consistency

If you do marketing on your own, you cannot focus on it fully. When you run an organization, you have many tasks to do apart from marketing and cannot let other jobs suffer. These agencies work full-time on internet marketing. This way, you are constantly active on the internet with your audience.

Pristine perspective

Sometimes a company needs a new perspective on some task. There are times when people working together the whole day cannot think in a different way. Here’s where you need the opinion of someone from outside the organization, some out-of-the-box ideas. These people can be the ones working in a digital marketing agency you hire.

Access to modern technology

Digital marketing agencies and FCR groups have may be marketing tools which are capable of increasing efficiency, productivity, and competence. These agencies know how to use this technology and get the most out of it.

Meeting deadlines

Attaining targets on time might be a tough task sometimes. There are times when you need to deploy some work outside your company to get tasks done on time. Marketing agencies ensure business deadlines are met on time.

User-data

You must know your users very well and be aware of the people who will be benefitted the most from your product or content. Marketing agencies take users’ data and prepare an algorithm for a company. This algorithm is used to know where to channelize the marketing strategy and what kind of users to target.

Current strategy not working

If the present strategy of marketing is not fetching the desired result, you can approach these agencies. Digital marketing agencies assist you to change the current strategy for better results through online marketing.

Abides by a process

A digital marketing agency makes sure to cover everything from onboarding to reporting. It works according to a process which focuses on marketing strategy to get things done right.

Experience

By hiring a marketing agency FCR group, you don’t need to waste time in training them to get desired output. They are a group of enthusiastic people who know their work very well and adjust the marketing needs based on what works best for you.

These were some reason by which we can conclude that a digital marketing agency FCR group, makes the working of a business very smooth. These people are a savior when it becomes difficult to keep up with vast developing technology and digital marketing strategies.
Recommended article :
March 19, 2018