FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

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  • Keyword Driven – Content Audit:

    Keyword -Driven Content Audit:
    Content Marketing – Content is an essential aspect of any digital marketing campaign. The Content Marketing Institute offers some of the best advice around in terms of how the content can help your brand. From all other industry trends to best practices, their posts mostly offer helpful advice on how to create the best strategies for your business and how your content marketing should play a role in the “bigger picture.”
    Marketing Land provides lots of quality content on different topics and industry news. From updates in content management systems, to new features on social media platforms, their posts are informative and relevant.
    Let’s think about SEOs. One approach is to find the older content that’s still ranking for a solid number of keywords. This is content that’s still driving traffic.
    Even for my small blog, I’ve got a healthy list of keywords here. This is all well and good when you have an exact page in mind, but how do you audit an entire site or blog when you don’t know what’s performing for you?
    Step 1 – Get all rankings
    Let’s say I want to find some buried content treasure. I’m going to select “See all ranking keywords”. In this case, I get back a table of more than 53,000 keywords that currently ranks for. Not too shabby. These are not just keywords I actively track, but all of the keywords ranks for in Keyword Explorer’s “universe” of roughly 40 million keywords.
    Step 2 – Export keywords
    So, how does a keyword list help us to better understand our content? I’m going to choose the export – we’re going to want the whole, beautiful mess for this job. What I’ll get back is a file with every keyword and the following columns:
    • Keyword
    • Minimum Volume
    • Maximum Volume
    • Keyword Difficulty
    • Top Rank
    • Top Ranking URL
    That last column is the important one. The export contains the top ranking URL for each of the keywords. This is where we can start forging the content connection.
    Step 3 – Filter pages
    I ended up with 30K keyword/URL pairings in the CSV. So that the viewers at home can follow along, I’m going to do the next few steps in Google Sheets. The first thing I want to do is filter out just what I’m interested in. In the “Data” menu, select “Filter”. You’ll see green arrows appear next to each column header. Click on the one next to “Top Ranking URL” (the last column). I’m going to use “Filter by condition” with “Text contains” and isolate all ranking URLs with “/blog/” in them: This leaves me with 13,266 keyword/URL pairings. Personally, I like to copy and paste the filtered data to a new worksheet, just because working with filtered data tends to be a bit unpredictable. So, now I’ve got a separate worksheet (named “Filtered”) with just the keywords where the blog ranks.
    Step 4 – Pivot pages
    If you haven’t used pivot tables, I’d strongly encourage you to check them out. I’ll walk you through a couple of basics in Google Sheets. Generally, you use pivot tables when you want to group data and calculate statistics on those groups very quickly. In this case, what I want to do is group all of the matching URLs in my data set and get the counts. In other words, how many keywords is each unique blog post ranking on?
    After selecting all of the data on that new “Filtered” tab, click the “Data” menu again, and then “Pivot tables…” at the bottom. This opens up a new sheet with a blank table. On the right are some slightly cryptic options. Under “Rows”, I’m going to add “Top Ranking URL”. This tells Google Sheets that each row in the pivot table should be a unique (grouped) URL from the top ranking URLs. Next, I’ll select the “Values”:
    Pivot table results can be a bit hard to work with (in both Excel and Google Sheets), so I’m going to copy and paste the data (as values only) into a new sheet called “Audit”.
    Step 5 – Find candidates
    Let’s get to the good stuff. When I group the URLs, I’m left with 1,604 unique blog posts in this particular data set. I can easily sort by posts ranking for the most keywords or posts with the most potential search volume (under “Data” / “Sort range”). I’m going to stick to raw keyword count.
    Step 6 – Back to Step 0
    Remember that “Exact URL” option I talked about at the beginning of this post? Well, now I’ve got a URL to plug back into that feature and learn more about. Our data dump showed 170 ranking keywords, but when I target that. Of course, you can also feed any of these keywords back into Keyword Explorer for more suggestions. Ideally, you’re looking for a handful of solid keyword concepts to target. The goal isn’t to stuff every variation into your rewritten post. The goal is to create a better, newer, more useful post that also happens to intelligently incorporate highly relevant keywords.

  • Importance of SMO

    Importance of SMO’s in promoting a website:
    Social networking websites are gaining immense popularity in today’s scenario.
    SEO’s work to provide leading websites to employ the outlets for attracting traffic. They promote to the websites popularity and enhancing Search Engine Rankings for a website, adding value to the brand of the Company. SMO for any website has impact over the rankings for a website as these Search Engines acquire data from social media sites and showing them into search results.
    SMO for any website has impact over the rankings for a website as these search engines acquire data from social media sites and showing them into search results.
    In business, marketing is of high importance and it is usually considered as the prominent aspect of business strategy, large, medium and small companies rely on creative and innovative marketing tools. The online business need to sort out marketing tactics to achieve their targets and to market their products and services in an efficient manner. In this competitive online world, social media has become one thing that will last forever.
    It creates a unique identity of a website and helps in promoting the product or services offered by it in an efficient manner. It gives exposure to social media like Facebook, Twitter and adds an advantage to the SEO services being implemented to a website.
    Social Media Optimization is also called as social search engine in an efficient manner. In this competitive online world, social media has become one thing that will last forever.
    It creates a unique identity of a website and helps in promoting the product or services offered by it in an efficient manner. It gives exposure to social media like Facebook, Twitter and adds an advantage to the SEO services being implemented to a website.
    Social Media Optimization is also called as social search engine optimization. The main activities of SMO are undertaken with the intention to attract visitors to a website. It is website search friendly . In SMO, the content of a website is shared online.SEO service is the first phase of internet marketing and the SMO is the second phase in promoting e-branding.

    SMO

    Importance of SMO FCR Group
    Importance of SMO FCR Group

    There are two main activities in SMO.

    • First one is adding the contents of a website
    • And the second one is promotion of contents through promotional activities.

    There are many ways to optimize the contents in a website are through RSS feeds, images, videos, polling tools. There are many way to promote the content. They are blogging, commenting on blogs, forum postings, networking etc. when any website is promoted using social media as well as SEO services; it acquires better position in the Search Engine.

  • Web Design Services in South London

    We at FCR Groups, South London, UK don’t just built websites we build experiences. At FCR Groups Ltd, we create awesome websites. We are one stop shop; we are specialized in designing responsive website that works on desktop, mobile and tablet. You are looking at looking at one of the Best Website Designing Company in South London. We have created numerous web designs for companies of all sizes and industries worldwide.
    What you get, when you work with us?
    FCRGroup Ltd is a Digital Marketing Company at South London, UK, that uses Technology and Creative Strategies to Solve the Growth Challenges of Clients. We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way those visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.
    • Responsive Website Design.
    • User Experience Design.
    • CMS and e-Commerce Integration.
    • Usability and Competition Analysis.
    • Website Content Strategy.
    • Cross Browser and Platform Testing.
    • Information Architecture Design.
    • Maintenance.
    Every business needs a website.
    We FCR Group at South London help you in creating URL structure to improve SEO.URL is just a unique figure print that contains unique location of a web page or blog page. SEO friendly URL structure’s informative signals help users and search engines alike navigate your website more easily.
    From URL length to keyword usage, all listed in this blog. We hope you enjoy this information.
    1. URL Length: You should use short URLs as shorter URLs tend to rank higher on Google’s first page.
    2. Target Keywords: Always add target keywords in URLs. So that Google connect users with relevant content.
    3. http vs https: Use “https” if possible as Google use it as a positive ranking signal.
    https://www.yourdomain.com/
    4. Use of 301 redirects: With the help of 301 redirects, you can tell Google about URL changes so you don’t lose your ranking
    5. Canonical URLs: Use multiple URLs with similar content. Canonical, robots.text, no index, x-robots- tag, etc.
    6. Hyphens in URLs: Always use hyphens in URLs as Google does not read underscores.
    7. No capital letters: Avoid confusing search engines and visitors as URLs are case sensitive.
    8. Specific URL structure: Use country-specific top level domains and country-specific sub domains as they are simple to set up and works with Google search console geo targeting.
    9. Top level domains: If you don’t use (dot) com, choose the right top level domain.
    10. Mobile URLs: Add mobile friendly pages in sitemaps to get top rank in mobile search results.

  • Web Design Services in East London

    Web Design Services in East London..Revamping a Digital Brand..
    We are a strategic digital agency based in East London. Our team helps clients to grow their businesses.
    FCR Group Ltd at East London is a web designers and digital artists. They provide high quality content that web designers can use for learning new techniques and to inspire them in their own work, covering everything from graphic design to photography to illustration and web design.
    FCR, East London, is a web design company that delivers a daily balance of creative tips and helps you find design inspiration across web design, graphic design, 3D and more. We help in bringing the very best design work to web designers and offering the insight that enables them to learn the latest trends and developments in global design and to create their best work.
    Take a look at our work. We create websites that keep your customers coming back for more. The FCR Group Ltd at East London wanted to attract consumers and businesses to its new landmark in London. We have built a quality website that showcased this premium property and laid the foundations for future developments.
    Our Team
    We believe in giving our people freedom to flourish and encourage them to drive commercial and social initiatives forward themselves.
    Our work
    We knew that this project was more than a web build and had to reflect the benefits of the business cases. We built a website that reflected the innovative.
    FCRGroup at East London is a strategy-led digital agency. We combine design-thinking methodology with digital expertise to help businesses design, market and deliver compelling customer experiences.
    We’re award winning we’re growing and we have a progressive culture that encourages individuals to take initiative for the good of their own development, the wider team and the clients and markets we serve. We build teams of talented people who balance idealism and pragmatism, striving for outstanding results to give illustrative design, web design trend reviews that are commercially viable.
    We’re team of digital marketers who can develop digital marketing strategies and plans to fulfill our Clients’ customer engagement, acquisition and nurture goals.
    The team of social media with a strong grasp of digital channels, their strategic application, the machinery of modern-day marketing (e.g. experience/marketing automation platforms. You will have active emerging tools & trends and a good understanding of social media strategies in campaigns.
    It is full of design news, trends and events, beautiful design portfolios , young design bloods, design articles, photography’s, fashion, creative advertisements, architectural inspirations, video design and hand-picked design stuff from all over the globe.
    The focus is to develop effective joined-up multi-channel strategies, business cases, defining key words and then working with the delivery team to transact plans. You will work with a strategy-led design team that uses Design Thinking to develop customer-led digital experiences and a marketing team with capabilities in content, biddable, email & affiliate.

  • THE STRATEGY OF FCR GROUP IN CENTRAL LONDON

    FCR Group Ltd provides web design services in central London. The strategy put forward by FCR Group in Central London was to create unique copy for these listings, tying in with Google’s best practice guidelines.FCR is one of the world’s leading SEO Company. We are managing the most respected brands. FCR Groups delivers the best choice of content, combined with the best technology in the best environment.
    What makes us different?

     Our team is made up of industry-recognized experts
     We take a collaborative, interdepartmental approach to search marketing
     We invest in industry-leading tools and software

    Google has over 300 signals that it actively uses to assess the quality of your web presence. As such, it is however important to ensure that your SEO strategy is diverse and doesn’t rely on one or two tactics to manipulate your search visibility. We use the combined expertise of our teams to develop a strategy that aims to maximize accessibility, popularity and engagement.

    We combine technical solution and creative thinking to prioritize key actions so that we can deliver results quickly. All the strategies we designed are to provide you with search visibility that will last, ensuring you don’t fall victim to the next algorithm update or penalty roll-out.
    We have a fantastic reputation within the competitive search industry and have a track record of delivering award winning results, even in highly competitive industries. Results are mostly driven by our expertise, with each member of the team empowered and challenged to become an expert in their chosen discipline.
    We also take advantage of insights of industry-leading technology, developed internally by our Product Development team, which gives us transparent performance reporting, insights into market share and an ability to spot algorithm changes faster than any other software on the open market.

    Listings in advance to build SEO authority prior to interaction design– Include search terms within the copy to target long-tail keywords as well as short-tail
    – Ensure your content is as descriptive as possible to cater for different user intents
    – Rewrite and rework descriptions to avoid any duplicate content issues from Google’s Panda algorithm
    – Extend length of each listing to avoid thin content issues