FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

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  • Graphic Design

    Current designing experiences are involved mainly ‘doing’ – by practicing to still learn styles that each person will respond better to. I essentially sat down with the software to create things until I got better. Whenever I felt needed to learn each time, I can’t figure out myself through trial and error.

    So the research I do in Google search is the part of my self-teaching. These search engines tends to revolve around the technical things one has to learn when printing to learn a layout for design, one has to ensure that the layout specifically on illustrative learning, that is to study on the technical ability of other illustrators.

    If I wanted to achieve the appearance of ‘glossy tips’ for any fashion character then I used to stare at the different works of the top Illustrator and learn from them how they achieve these sorts of effects. One should look at the creative Inspiration of other designers to avoid becoming stale.

    There are three kinds of learners:

    • One who learns through seeing? They need to see the body language and also the facial expression of tutors. To learn the best from Visual learning aids such as diagrams tutorials with screen grabs will be perfect.
    • The person who learns through listening to a lecturer or mentor get verbalized on that topic. They love to hear and get struggling with the information in written form. For these kind of learners, tutorials are worth when it is auditory or visual podcasts.
    • There are another learners through reading things which is ideal. It is easy to learn quickly and better. This type of learner prefers hand on approach and it takes long period and may sometimes get distraction. I must say that tiring oneself is difficult task to sit for over a period of time. One has to decide on what sort to learn before starting into practice, no matter what type of learner you are. Just keep practicing and never stop practicing.

    There are many reputable Institutions which offers certificate for the graphic design course, that is least expensive and can be finished in short period of time. There are online Graphic Design Courses that are good rather than Photoshop and Quark, but a real Graphic designing Aesthetics Course. Web design course with Open University are available.

    For self learners on graphic design, I would like to suggest:

    • Practice is the key to learning; one should practice with sample design Briefs.
    • One must learn Photoshop, Quark and Illustrator.
    • Finally concluding that, graphic designing is gathering details on a layout pad and not borrowing ideas from Google.

    It is an appreciation of having a decent typeface, colour theory and understanding of layout.

    Thrashing ideas to decide the clients needs, what is going to be the budget, what is going to stand out from the rest of the market and more importantly what will look best.

    So go ahead with current Illustrator trends..Graphic Designs are about ideas, pure and simple. They don’t come in this freelance World..which means money and increase your cost and time if you go with the latest Software.

  • Mobile Application and Benchmarking Mobile Apps

    What does it take to build an app that is successful in today’s app market? Proper functionality of the app is just the beginning. This means that competition for users attention is heavy. It is important for application developers to conduct a research in order to provide value and solve exceptionally well for their users before beginning.

    There is continued growth in Companies in Mobile app development in today’s dynamic market. It is aware that companies are surpassed by the number of mobile-only internet users overtaken desktop usage because mobile apps are the users constant preferences.

    Optimizing the title of the App, adding a description, adding a description and other features that can best control the app are the few things to be conceived before that app hits the stores.
    It is the technology that has become a vital part of our life. The World is in the palm of our hands from messaging to booking tickets to banking apps. The SEO is new idea to crosscheck the success of apps.
    It is very important to set your app page in the best way so that is is regardless of app store query results, no matter how efficient you are.

    You need to pay attention to the name so that it is catchy with correct meta data. The first thing users see is the title or name of the app, along with the Icon. Try to feed one or 4 keywords into the title.

    Always write relevant keywords and useful meta data and title. Don’t stuff keywords unnecessarily, because the users may start thinking as Spam. Description is one field that has to be considered and it matters into account, and it is useful for marketing. It should be informative and the explanation of app and how it works. It must be easy to read describing different aspects of the app with latest updates. Short, crisp statements with the call to actions are suggested.

    The truth is that the app stores are oversaturated with the same apps. Successful apps like Uber and Airbnb both have a strong value proposition.

    Competitive research will in order help you to reveal your competition’s strengths and weaknesses and define your own competitive advantage. Building any products that offers the same features and resembles as your competition’s won’t help you win over many users. The first step you need to consider is unique value proposition to optimize user loyalty and overall business success.

  • Recruitment In IT Firm

    The process of attracting, selecting and appointing suitable candidates for jobs refers to recruitment. (either permanent or temporary) within an organization. Webrecruit …recruitment transformed…Managers, human resource generalists and recruitment specialists may be tasked with carrying out recruitment.

     

    All right folks! we need a catchy job title.

     

    People use an early adopter of social media for recruiting….where we can get recruitment information, knowledge and news. As a result Career blog and recruitment , the content this excellent blog delivers is diverse, thought provoking and offers each different type of reader the other’s perspective.

     

    For your business to work efficiently, it’s necessary to maintain the efforts of the human resources department. It’s no secret that 70% of the global workforce is made up of passive talent who aren’t actively looking for a job. The same goes for developers. This isn’t to say that people in tech are unhappy with their jobs, but it is true that they consistently monitor different channels so that they’re aware of what opportunities are out there.Navigating a career can be tricky business.  Just one career mistake is all it can take to have a damaging impact on your professional ambitions. To avoid tripping up, here is a list of common career mistakes.

     

    • Writing a clear and effective job advert is the first step to a successful campaign.
    • Advertising efficiently can bring a plethora of benefits to your recruitment strategy

     

    You’ll be able to attract candidates quicker, which will in turn reduce your time-to-hire and advertising costs. Additionally, a well-written job advert will provide candidates with a great first impression, both of the role and your company.

     

    However, HR and recruitment professionals are busy and often bogged down with heavy administration. As such, you might find that you don’t have as much time as you’d like to spend writing your job adverts. Including a salary within your advert is probably one of the quickest ways of improving the response that your role receives.

     

    A competitive salary helps to attract candidates and will also filter out any applicants with unrealistic salary expectations. Additionally, it gives applicants an idea of the level of the role which means that you’ll likely end up with a greater number of more relevant candidates. If you regularly choose to omit salary information from your job adverts, give it some further thought. The pros of including a salary within your advert usually outweigh the cons.

     

    Sources From entry-level  to corporate executives in strategy-level  to reach a global audience is in the human resources, talent acquisition, recruitment marketing, compliance and diversity and inclusion professions worldwide.He is an innovative problem solver who always manages to get you thinking differently about solving your recruitment challenges.

     

    Today the site is best known for its extremely prompt delivery of need-to-know information specifically aimed at corporate recruiting professionals. I subscribe to every single one of them and it helps me to maintain my edge in the world of recruitment. The pace of work is getting so fast that we barely have time to take a pee break. But we still have to keep up with times and continuously update our brainware while keeping your focus and passion for your work, will help you navigate a successful career.

     

    We also grow in career and want to excel at our jobs, but there are certain tendencies and behaviors that can really end up holding us back.

     

    Getting a better job is easy…!

  • Outsourcing Work

    My Top Tips For Outsourcing Work on The Internet

     

    My first foray into outsourcing was before I even knew anything about internet marketing.

    I had read a blog post  and it blew my mind that I could hire people in

    India to work for me…all without leaving my apartment.

     

    I had an internship at the time for a gym down in and one of my assignments was to create a calendar of all upcoming gym-related events.

    In a moment of genius (or laziness), I decided to try out this whole “outsourcing” thing to create our events calendar.

     

    I gave instructions patiently and waited for my calendar to be completed.

     

    48 hours later, it was done — and done EXACTLY to my specifications. Which was awesome. I know that a lot of people have outsourcing horror stories

    but my first experience was flawless. Needless to say – I was hooked.

     

    I am happy with the outsourcing hundreds of projects to people all over the world, from Romania, to the Philippines, and to India.

    I’ve had logos designed, websites created, apps coded, linkbuilding done, and so much more that I can’t even remember at this point.

     

    In the “Art” of outsourcing I have become experienced – and because of that,he asked me to write you guys a post on some tips for

    better outsourcing — how to make sure you avoid a nightmare experience, and enjoy the true benefits that outsourcing can offer to you and your business.

     

    Know What You Want

    To outsource successfully the most important key  is knowing EXACTLY what you want.

    One of the biggest mistakes I see people make when they outsource is that they give vague instructions, and expect the person they are

    outsourcing as well as understand exactly what it is that they want.

    The simple fact is this: no one is going to understand your vision unless you tell them explicitly what your vision is.

    just the saying “Make it kind of look this” without providing specifics, you are likely to be disappointed with the results.

    This mistake usually ends with you wasting a ton of time trying to get your project right.

    So, in order to avoid this, you need to figure out exactly what it is that you want done.

    If you want a website designed in a certain way – do a wireframe (I will literally draw it out on a piece of paper, scan it,

    and e-mail it to my designer). If you want a piece of software or an app to provide a certain function, make sure that it is outlined completely

    before you ask the outsourcer to do the work. For logos, provide examples of what you’re looking for with specific instructions.

     

    When they start outsourcing a lot of people make this mistake  — and it almost always ends poorly.

    So make sure that you take the time to figure out exactly what it is that you want your outsourcer to do, before you ask them to do anything.

    And, along these lines, you want to make sure you’re very specific in your job description as to what you are looking for.

     

    Where To Find People To Work For You

    There’s a couple of great sources to find employees online, and I’ll outline a few here:

     

    1. While my experience is relatively limited, I have had quite a bit of success with the

    employees I’ve hired from there. They are usually the cheapest, but they provide good quality work. It also has internal time tracking,

    and will take screenshots of your employees desktop while they work, so that you know they are on task.

     

    1. I’ve had the most experience with people, and out of all of the sites that I’ve worked with,

    it’s been consistently the highest quality. While the workers here are usually on the more expensive side, you

    definitely get what you pay for. I’ve never had a bad experience with anyone that I’ve hired from this work.

     

    1. While not really “Outsourcing” as is generally local people,

    I still list it here as it is a very, very useful resource for finding employees. You can still get cheap work, and depending on how

    big of a city you live in, you can usually get responses very quickly. However, I will say that this is best for finding employees that are local

    (that you will see face-to-face) as does not protect you like if you are just hiring someone to work for you online.

  • 6 ways To Maintain an Efficient Email List – Part 1

    Email Marketing eats a huge chunk of business’ budget, additionally, no one wants to be bothered by unwanted spams. If a lot of your mails land up in spam folder or straight to junk without being opened, it can be very damaging to your business. You can even be marked as an official “spammer”.

    Even after creating an exhaustive list of accounts to broadcast your mails, your task is still far from over. Your mailing list needs to be maintained so that your subscribers embrace your mails with open hands.

    Here is the continuation of our list for maintaining an efficient email list:

     

    1. Remove Accounts which seem Fake and Spam

    This tip is again focussed on the wisdom that the quality of mailing list dominates over its size. A list of Email IDs that do not even engage with your email is as good as junk. Right people targeted carefully are going to read to Email anyways. They might even convert by clicking on the links and eventually turn into prospective leads.

    But the problem is that most mailing lists are full of phantom or Spam accounts. Most of the Email marketing and Automation softwares automatically remove spam profiles by applying SPF, DKIM and DMARC protocols.  For clearing out such useless accounts- Look for common signs of spammers with email addresses that look like “sales@somecompany.com”. This is an example of custom domain addresses and you are probably never going to get a response from them.

     

    1. Monitor and Minimize Bounce Rate

     

    Bounce rates means the percentage of emails that do not get delivered and bounce back to the sender. There are two types of email Bounces, hard and soft. Hard bounce means that the email you send is returned from the recipient’s email server, while in latter, the email is accepted by the recipient’s server but returned from the subscriber.

     

    A high bounce rate can blow up the ROI of your campaign. Investigate the reason of Bounce, which may be a result of spam account or an incorrect email address. It may be a server issue sometimes and trying at a later time may resolve the issue. If the problem still persists, delete the account from the mailing list right away. A high bounce rate can officially get you marked as a spammer. Clear these questions beforehand if you are planning to buy an email automation software.

     

    1. Rectify Common Spelling Error from Email Accounts

    This is an additional tip which is otherwise not recommended but is very effective for a small or 1000 something mailing list. Sometimes your subscribers might have intention and enthusiasm to join your list but simply made an error in hurry.

     

    All Email Databases have some accounts which are spelled incorrectly.  You would have come across email addresses with domain names like “gmal” or “yoohoo”. Either delete these accounts of edit the domain names to reduce the bounce rates or better still, reach the correct inbox.

     

    Mailing lists are the most widely used weapon for Digital Marketing. With Emails your product reaches the audience directly. Though collecting data for subscribers is a huge task in itself but that list must be properly maintained to reach a good quality consumer base. Apply the above hacks, and you would not need complain. At all.