FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Author: admin

  • 6 Amazing Blog Promotion Tricks – Part 1

    Content Marketing is an effective and one of the most aggressive strategies for increasing online user participation on the digital domain. Though there are various strategies to improve the quality of your content, here are some workable hacks to promote your blog:

    1. Find influencers

    Think about the promotional aspect of your blog right from the start. Infuse quantities and qualities in it to make it good enough to share, by influencers and an average reader. Use online services to find influencers who are bloggers, thought leaders and authorities who have created a huge fan base and earned respect in a specific field(s).

    After finding influencers, contact them and ask politely to share your blog. One very effective trick to get in their good books is to cite them in one of your blog or social media post. If your content impresses them enough, a single share by your “idol” can successfully attract hundreds of views within seconds!

    2. Social media

    We all know that Social media platforms are important for promotion of products, services and other digital marketing efforts. But there are some other lesser known features to exploit for better audience engageability:
    • Use attractive images as the thumbnail for your post in social media update. It is also relevant for platforms such as youtube and other type of “click and know” type of content. Enticing image encourages users to click on the update.
    • Shoot surveys and generate rewards for random survey takers or the most active members.
    • Keep your social media profile active and popular. Update your profile and cover photos regularly and in the description, link it to your landing pages
    • Pin the most interesting post on the top of your page and incite user excitement about your blog.
    • Schedule your updates and post it to match your audience’s most active time period. Usually from 10 to 10.
    • Shorten URL using free services like bit.ly and goo.gl and reduce the character of your post which is otherwise eaten up by long web addresses.
    • Apart from having social media sharing buttons at the bottom of your blogs, also have links to profiles of your business right on your website.

    3. Paid promotion

    Paid advertising amplifies your marketing efforts immensely. Opposed to the popular misconception, it is not only used for selling products and services but also for blog promotion:
    • While PPC marketing gives meaningful ROI in trading but you can always keep your investment low with long tail keywords. With careful analysis of user behaviour data generated by analytics and marketing automation software, you can generate quality traffic to your content, without heavy inputs.
    • All the social media platforms offer paid promotion facilities on their websites. Boost the most interesting and popular post and maximise the social reachability of your profile.

    All the above strategies are frequently adopted for content promotion, check out the part 2 of our blog promotion hacks for some other important techniques of effective advertising.

  • 6 Amazing Blog Promotion Tricks – Part 2

    In the last part I listed some hacks to promote your blog, viz. Influencers, Social Media and Paid Promotion. Let’s look at some more of the effective ways to boost your blog’s online presence.

    4. Email marketing

    Right from the beginning of Internet generation in 90’s, it has been the starting point for most communication, personal/ professional or advertising. It is still a very important and effective strategy after so many years. In addition to sending newsletters and RSS feed make sure to implement the following qualities in your mails:

    • Ask and encourage readers to forward your emails and posts, add buttons for social media sharing.
    • Update your database and segment your mailing list to remove dead spammy and inactive subscribers to reduce bounce rates.
    • Promote special offers through emails, to get more traffic on your website. If your blog deals with providing knowledge and some specific subject send links to eBooks and online courses.
    • In addition to using pre designed templates, sometimes send out plain text emails for a more humane touch.
    • Use enticing “subjects” in your email, which makes your communication too attractive to resist. People must actually open and read your communicated message.

    5. Data science and personalised targeting

    Targeting techniques have changed drastically over the period of time. A huge data (big data) is available to marketers from eCommerce websites, analytics and email service providers. Proper use of this bulky data helps to create a more personalised experience for your audience.
    Marketers are creating audience-specific campaigns instead of making common campaigns for all audience.
     Use analytics data to gauge consumer behaviour and create distinct profiles.
     Create a unique marketing campaign and communication according to the nature of profiles.
     Make sure to not include the same individual in two different profiles. Keep updating your profiles after subsequent marketing effort.

    6. Niche websites and guest blogging

    You cannot expect to post your content at any random place generate likes and shares by audience. Chances are that you would be flagged as a spammer and lose credibility in the online community. But as they say there is a proper way to do things:

     Find websites that belong to your business and allied services.
     Make profiles on such websites and post regular updates. Make sure to add shortened link of your blog in all your posts.
     Post insightful answers to related questions by other members. It enables you to build a following and become an influencer yourself in your niche!
     The platform which actually relates to you would always be much more interested in sharing your content, as compared to the wider audience base.

    Guest blogging is an effective way to generate traction on your fresh blog. Build backlinks to your website by inserting natural links to your blog in your posts. However, your content must be state-of-the-art for a noteworthy guest blogging website to approve.

    Though all these hacks are absolutely important to promote your blog but it is actually more important to analyze the data of your campaign. A critical scrutiny will decide the course of your next blog post, and its success.
    I hope you use these tricks and generate landmark traffic to your website!

  • Web is developing, why not your website?

    Web Design Factory
    Web Design Factory

    Internet is not a finite network anymore, it reach keeps growing at an exponential rate. With the immeasurable growth of web space, there is a very urgent need for quality web developers. Website Development is used inter changeably for web designing, but they are not the same. Web development is a broad term which includes designing the website. Web development can range from developing a single static page to a complex web based Application, electronic business, social network services including websites.

    Web development refers to the “non-designing” aspect of the website. In common person’s language it means coding and writing mark up language. Yes, the dreaded programming. But for the experts it is just a past time activity. Internet has come a long way from the basic HTML tags to a very complex setting today. Web sites today are made using flash, CSS, Java, PHP and the latest buzzword Responsive Web Design.

    Designing Websites require hard work, patience, imagination and unique out of the box ideas. Websites nowadays must have content which can customize itself according to the screen size and resolution. Websites must also be tailored according to the device of the visitor.

    A web developer needs to be technically sound and familiar with all the latest developments of the digital domain. They must have a good enough experience of the latest tools which goes into making of an awesome website. They must be able to provide flexible and custom web development options for different clients.

    Web designing offers a very vast and growing market, both for future designers and potential customers. There is an urgent and rapidly growing need for experts specializing in web designing and development for web pages and the new trend, applications. There are massive innovations undergoing in the web development domain. a person who needs to get a website developed must ALWAYS consult a professional, who keep a tab on the latest trends in the digital domain. One must make use of resource that is internet to make use of plethora of options they can employ to develop a unique and appealing web site.

  • European Union – Why and Why not?

    A referendum is a nationwide voting on a specific decision usually reserved for issues which are considered very, VERY critical for a country.

    Previously UK witnessed another referendum when Scotland had to decide whether to stay in UK or act as an independent country. People voted in large numbers and retained the identity of A UNITED KINGDOM comprising of England, Scotland, Wales and Northern Ireland.

    Again, the people of United Kingdom have been entrusted to make a decision for UK to either stay or leave the European Union, a political-economic union of 28 member states. European Union was hailed as a fitting competitor to United States of America, and it has been providing the whole of Europe with extensive economic and political benefits, successfully. Ranging from a common Union-wide currency to an unmanned geographical border with free movement of people across member countries, the European Union has been a very peaceful and prosperous region in Europe for a very long time.

    UK Prime Minister David Cameron had promised the people for this referendum in last year’s general elections. The reason he quoted was “a growing influence of EU on UK’s political functioning”. According to his MPs and conservative UK Independence Party (UKIP) European Union has been exercising more power and control over their “daily lives” and policy making. On the other hand, surprisingly, David Cameron wants UK to stay in the European Union and has been making a strong appeal to people to vote in favour of the referendum and remain a member of EU.

    UK’s exit from EU is considered to bring a blow to political and economical spheres. Most of the active laws in UK are derived from EU. Businesses in all member European countries overlap without geographical boundaries. It is going to be a disaster for most of them because the business model, demand-supply chain, currency and all the economy related factors would need a complete restructure in case UK decides to leave EU.

    There’s another very potent reason for referendum. That reason is the recent immigration crisis because of the unrest in Middle East. Extremist factions in Islamic countries are engaged in civil wars for years. Civilians are trying to escape to the “very generous” European countries in huge numbers. UK has been pitching continuously for independence in running their own affairs to tackle vast number of refugees flowing in daily. EU doesn’t have a mechanism to weed out extremists from the crowd and potential terrorists have been given open invitations to breach European territories without any interrogation.

    In any case, whether the people of United Kingdom decide to stay in or leave EU, the referendum is going to change a lot of things in European Union, its functioning and laws, creating a landmark in European context.

  • Web designing and how it’s done.

    Internet’s use grew rapidly in the mid-90’s and spread to the developing world in the late 90s. Within years, the application of internet and related activities grew exponentially. People started using internet for communication, business expansion, finding services, entertainment and uncountable number of reasons. In no time internet became the most fundamental feature for human consumption.

    Subsequently there was a stark need for experts specialising in designing web based pages and applications. The term Web designing is used to describe the design processes involved in creating an interface which can be interacted by the User/client. The most elementary fact for a designer is to realise that there is a person, a living human being on the other end and not just a random number. The websites are supposed to serve a purpose in people’s lives. The user must find what he is looking for and it must be of some use to him.

    Over time people have started thinking that Web designing is analogous to print design. A screen is a very different medium altogether. There can be a huge amount of live interactive media, audio, video, animations and what not!

    With the application of flash, CSS, Java, PHP and the latest buzzword Responsive Web Design Internet has come a long way from the basic HTML tags to a very complex setting today. Designers must be able to create content which can flow freely across various settings and adapt to the size and resolution of the screen. They must be tailored according to the device of the visitor

    For a web designer there is a multitude of factors which needs to be addressed but there are certain primary features which needs basic and utmost attention

    1. Content: Because content is what the user is searching for!
    2. Navigation: A designer need to realise that an actual human being is going to use the website, it is important to pay attention to how the user is going to go about the website.
    3. Aesthetics: The look and feel of the website must be fresh and attractive enough for users to stick around.
    4. Graphics: Images and media makes a page more attractive and interesting, it complements and sometimes is more useful than the text itself
    5. Typeface: The font you select is very important; it must suit your website. Very subtle tricks can make a specific text stand out!

    Web designing offers a very vast and growing market, both for future designers and potential customers. There are massive innovations undergoing in the web designing domain, and if you want to get your website designed, you are in for a struggle, for you have to choose from countless options.