FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

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  • Digital Marketing in Dwarka

    Digital marketing is the most powerful tool to listen to customers and keep engaged with them across every channel: like Web, social, mobile, and email. In these platforms of Digital marketing in Dwarka, one can manage and automate every campaign, publish their contents, analyze results, and optimize it.

    Marketing has always been existing and is about connecting with your audience at the right place and at the right time. Today, Digital Marketing in Dwarka means a lot to meet the target audience, where they are already spending a lot of time i.e on the internet, so it is a form of marketing that exists online.

    Here Businesses leverage on marketing efforts on the internet using digital channels such as social media, email, search engines, brand names and other websites to connect with the existing and prospective customers.

    What is the role of Digital Marketing?

    In traditional marketing, they used posters, phone and print ads, television whereas in digital marketing in Dwarka everything takes place in an online platform and in electronic devices.

    This means that there are a number of endless possibilities for brands including video, social media, email, and web-based marketing opportunities.

    So for any type of business, Digital Marketing in Dwarka is vital for their brand awareness. Every brand needs a website or a digital ad strategy or have a presence in any social media. Digital marketing and contents are so common these days as customers expect it and rely on these as a way to learn about new brands. One can also use tools like analytics dashboard to monitor the success rates and ROI of your campaign. It has so many strategies and options associated with it. So you can be creative and experiment with a large number of marketing tactics on a budget.

    Digital Marketing Campaign:

    Digital Marketing in Dwarka connects with the customers online from their website to a business’s online boarding assets – email marketing, online brochures, videos, digital advertising, contents, and beyond. There is a spectrum of tactics and marketing campaign supports that falls under the umbrella of “digital marketing”.

    MOST COMMON DIGITAL MARKETING TACTICS:

    1. Email Marketing
    2. Content Marketing
    3. Online PR
    4. Inbound Marketing
    5. Search Engine Optimization (SEO)
    6. Affiliate Marketing
    7. Pay Per Click (PPC)
    8. Marketing Automation

    The best digital marketers in Dwarka, content marketer, email marketer have a clear picture of how each digital marketing campaign supports their goals.

    And depending on the strategy we use for marketing, marketers support larger campaign through free channels or paid channels at their disposal.

    Social media Marketer or content marketers, on the other hand, creates a series of blog posts that are paid or organic posts that serve to generate leads.

    Email marketer creates an email campaign to send those who download new e-books so they can read about the information of the company.

    Search Engine Optimization (SEO)

    SEO is the process of optimizing customer’s website to rank higher in Google Search engine result pages, thereby increasing the amount of free or organic traffic to your website. The digital channels that benefit from SEO are websites, graphics, and blogs.

    There are a lot number of ways to approach SEO to generate the maximum qualified number of traffic to your website.

    • On-page SEO :

    On-page SEO focuses on all the contents that exist on the webpage when one is looking at your website. By researching keywords for their intent and search volume you can answer all the questions for all the readers and rank higher on the Search Engine Result Pages (SERP) by keeping the results of those questions produce.

    • Off-page SEO :

    Off-page SEO on all the activities that take place off the page when we are optimizing your website.

    You might be asked like what activities that are not on my website will affect the ranking of the website. These are called backlinks or inbound links.

    The relative authority and the number of publishers affect on how highly you can rank for the keywords that you care about.

    By writing posts on their websites and by backlinking to your website or by networking with other publishers or by generating external attention by these links, you can earn the backlinks to move your website up on the SERP.

    • Technical SEO :

    This type of SEO focuses on how your pages are coded and on the backend of your website. CSS files, structured data, and Image compression are all forms of optimization in Technical SEO. It can increase the websites loading speed and is an important ranking factor in the eyes of Google Search Engine.

    Content Marketing Strategy:

    This denotes the promotion and creation of content assets for the purpose of generating traffic, brand awareness, customers, and lead generation.

    The content channels that plays a major part in your marketing strategy are

    • Blog posts: Writing articles and blogs about the Company demonstrates your industry expertise and generates organic traffic for your Business. This gives a lot of opportunities to convert guests and website visitors into leads for your sales team.
    • Whitepaper and E-books:

    E-books and whitepapers are long-term contents that educate any website visitors. It helps in exchanging content for a reader’s information by generating leads for your Company by moving people through the buyer’s concept.

    • Infographics:

    Infographics are a form of visual contents that helps any website visitors to visualize the content rather than they don’t prefer telling. We help to make graphics, texts, and videos to visualize the contents to help them learn about your website.

  • 7 Golden Marketing Ideas for 2020

    Well 2020 has begun, and things are not moving as expected, the world is going through a critical situation by fighting the COVID-19. With the difficulties faced by the common public, the world of marketing and business is also sobbing for help. The marketing campaigns did much better during the previous year as they not only did promote their brand but did much more, but the situations have changed and we need to bring more strategies to for our brand promotion as this Virus has already snapped off a lot of time for any business. So let’s get our hands on the new strategy that are awaiting for us in 2020.

    7 Golden Marketing Ideas for 2020:

    1. Upskill with Your CONTENT

    Content has been the ruler of marketing since the beginning and its important that the content you create should be understood by your dear customers. In a report form a digital source it was mentioned that Content Marketing was used by 77%  of B2B marketers. Hence these brands should create content that is relevant, authoritative, and that educates its audience.

    1. Imbue in Great Research

    Investing in research is an old technique but this is a very important one and is been continued to be used in this present scenario too. While research takes place the new changes, needs, preferences, and behaviors of the market and consumers is understood and in the marketing of product it is necessary to know the market very well, so hence imbuing on original research is a better way for great marketing.

    1. Livestreaming

    This is the new trend that the people were engaged in which was in a great rise in 2019 and is still in the game with the same level of dominance. It is a staggering way to market as its completely free, consumes a lot less time and effort, expanding over a wider section of the audience with a lot more better-targeted engagement.

    1. Explain away with Videos

    A short video of the product/service is always engaging than a written description, any individual will certainly go for a video output as it is easy to understand and it also remains in the memory for a longer period. Making video content to market the product always makes the win-win situations as it is an attention seeker and it brings up lot of target audiences interested in being part of the business.

    1. Chatbots

    This is an engaging technique for marketing both for the existing and the new customers for the business. Chatbots are a 24*7 assistance to those customers who visit the company website for any kind of information or any assistance, by introducing a better chatbot who gathers any source of information or other inputs that a company may need while providing information, or data that will help the user what they are searching for.

    1. Market Emotions-

    A consumer will buy any product or service if you are able to make an emotional bond with the product, people don’t go for the product they go for the emotions, hence the marketing should be done targeting the emotional needs of the customer and catch hold of these emotions as this is what matters a product sell, the marketer is able to make the product into an emotion it will be definitely sold, hence marketing on the basis of emotions is really important.

    1. Promotions with Giveaways

    Whenever a giveaway is been offered we can see a lot of rush moving towards these giveaways, as these giveaway contests are free and customers with no need of the project are also attracted towards these kinds of a giveaway as these make the audience to try their luck, and in this way the promotion is done with the noise and more and more public comes to know about the existence of the business and successful marketing is carried forward.

    These are some of the ideas that will help the business to resume in this COVID-19 Situation and will make it is easy for the business to continue with new ideas and backup plans.

  • Digital Marketing in Current Scenario

    Digital Marketing in Current Scenario almost been more than 2 months since the lockdown has began, and we all know that almost all the workplace has been shut and there is no activity been performed by these industries. This COVID-19 situation has given tough times for the common people and this has put people to many problems. The rapid growth of this Virus has made the country fall in its economy when all these businesses were shut due to the Corona Virus, the Digital Industry has grown a lot and has been able to make people realize the importance of the Digital Platform.

    Digital Marketing has took a new turn within this COVID-19 scenario, and we all came to know the importance of this sector and this has gives a clear picture of our future that how will it be, Yes we are at the beginning of a Digital Evolution, within few years the whole world will go Digital, there will we no more standing in long ques, there will be no need of personal meeting for any business deal, almost everything will be online, as we already growing in the AI sector get through the Digital Platform will be much easier.

    This Corona Virus situation will not be vanished from the country very soon, so maintaining Social Distancing will be very important for the Citizens, but while maintaining social distancing it’s also important to do our jobs and business, and going digital is the only way the future will survive and make earning for the living. This COVID-19 has given opportunities for almost all small businesses to take their business online so that the customers can buy their products from an online platform and also maintain social distancing.

    Digital Marketing has a lot of widespread opportunity for the newcomers, its very beneficial for people who does E-commerce, they can get their desired targets through this type of Marketing as India is ranked as the 3rd largest population who is on the Internet in a huge number. This growth has tried best to be in contact with the Public. Before this COVID-19 situation most of the people in our country knew about the internet but were unaware of the marketing which could be done with the help of the internet.

    This online marketing is promising to bring up more than 20Lakh jobs by the year-end, and due to the Virus that’s been in the air for so long, it made more people aware about this opportunity and the engagement for this job in increasing, as this is a time period where more and more people are getting unemployed and even our Prime Minister Mr. Narender Modi also in his live speech told us that India should be now Atmanirbhar as due to this lockdown the economy has fallen a lot, and this will be the right time to get online learn online and do business online.

    In this present scenario the current people who are engaged in the digital platform should go for responsible marketing. As this is the best time to grow, the marketers should enhance the level of comfort for the customers. They should be in regular touch to make a solid customer base. COVID-19 or the Novel Corona Virus has shown a lot worse to the nations but also it helped us to be prepared for such pandemic issues in our near future and made us ready to face such challenges, this situation showed us that how can we still run the system and can bring up aur economy being on the internet and this also gave us and showed us the wide opportunities that are waiting for us to grab onto.

    This is the time that more and more people will go for or prefer shopping online and spend time online during this lockdown as that is the only thing that a person can do in this lockdown period and so, this is the best opportunity to get your business online and do all the marketing online as this is the time that you will get a lot more engagement and a lot for traffic and audience towards your website of E-Marketing platform, this is the time you can learn about this digital platform and get started with your own venture taking it online. This is the future and if you take this up to you already are with the trend of online marketing and you already have learned a lot during this lockdown or this pandemic and you can survive this COVID-19 situation and can see the opportunity and the benefits of being in the digital world and growing in this scenario. Together we can overcome this PANDEMIC by staying safe and maintaining Social Distancing.

  • DIGITAL MARKETING SERVICES IN DWARKA 2020

    Digital marketing or online marketing or internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how products interact with businesses and people purchase. Digital marketing services in Dwarka 2020 are your one-stop-shop for your digital needs.

    So, what is digital marketing? Digital marketing is like any other type of marketing—it’s an approach to connect with and influence your potential customers. The real difference is, you connect with and influence those customers via. Online marketing.

    What is Digital Marketing?

    Basically, digital marketing refers to any online marketing assets or efforts. Email marketing, social media marketing, pay-per-click advertising, and even blogging are all great examples of digital marketing, these companies may help you to introduce people to your company and convince them to buy.

    Here are some of the most common digital marketing strategies and assets businesses use to reach people online:

    Digital Marketing Assets

    Almost anything can be a digital marketing asset and it simply needs to be a marketing tool you use online. Many people don’t realize how many digital marketing strategies they have at their disposal. Here are a few examples as follow:

    • Your website
    • Video content (video ads, product demos, etc)
    • Branded assets (logos, icons, acronyms, etc)
    • Written content (eBooks, blog posts, product descriptions, testimonials, etc)
    • Images (infographics, product shots, company photos, etc)
    • Online products or tools (SaaS, interactive content, calculators, etc)
    • Social media pages
    • Reviews

    Most digital marketing strategies will fall into one of these categories, but smart marketers are constantly coming up with new plans to reach customers online, so the list keeps growing!

    Digital Marketing Strategies

    The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

    Pay-Per-Click Advertising

    Pay-per-click (PPC) advertising is a broad term that covers any type of digital marketing where you pay for every user who clicks on an advertisement. For example, Google AdWords is a form of PPC advertising is known as “paid search advertising” (which we’ll go over in a second). Another form of PPC advertising is Facebook Ads called “paid social media advertising”.

    Paid Social Media Advertising

    Most social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your product or service, business, exists.

    Paid Search Advertising

    Google, Yahoo, and Bingo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best solutions to target potential customers who are actively searching for a service or product like yours.

    Social Media Marketing

    Social media marketing is free like SEO, an organic way to use social media platforms like Twitter or Facebook to market your business. And, just like SEO, organically marketing your business on social media takes a lot of time and effort, but in the long run, it can deliver low-cost results.

    Search Engine Optimization (SEO)

    You can also use search engine optimization (SEO) to try and rank blog or page posts on your site organically if you don’t want to pay to show up in the SERPs. You don’t have to pay directly for every click, but getting a page to rank generally takes quite a bit of effort and time.

    Email Marketing

    Email marketing is the original form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise highlight content (often as part of content marketing), special deals,   or promote an event.

    Conversion Rate Optimization (CRO)

    Conversion rate optimization (CRO) is the science and art of improving your online user experience. Most of the time, businesses use CRO to get more conversions (chats, calls, leads, sales, etc) out of their existing website traffic.

    Affiliate Marketing

    Affiliate marketing is essentially paying someone else (a person or a business) to promote your services and product on their website.

    Content Marketing

    Another fairly broad digital marketing term is Content marketing. Content marketing covers any digital marketing effort that uses content assets (blog posts, eBooks, videos, infographics, etc.) to build brand awareness or drive clicks, sales, or leads.

    Digital Marketing Is Better Than Print Marketing

    According to the classical practices of companies use brochures, marketing, flex board, flyers, pamphlets and other print media options to advertise. Newspaper ads also an example of print media advertising. Ads over the internet, advertising on television is digital marketing. Digital marketing is better as we have the option to select the target audiences, we can target audiences based on geographical location, based on gender, based on interest, based on age and more endless options. While going for digital marketing you are not wasting on no potential customers and pick whom to show your ads.

  • Top 7 Off Page SEO Tools for the Professional Webmasters

    Top 7 Off Page SEO Tools for the Professional Webmasters

    SEO, an acronym of Search Engine Optimization, is an important way of online business marketing. SEO cannot be regarded as a method, as it is actually a collection of various business marketing methods. SEO is all about business marketing through various tactics and strategies. With the advent of time, new strategies are added to the SEO campaign and old strategies are omitted. Getting the right result through SEO is time-consuming. It does not assure miraculous result or overnight success in achieving first page search engine ranking.

    Those who are familiar with the term SEO know that it can be classified into two categories. The first category is known as Off Page SEO and other category has been termed as On Page SEO. Both of them are techniques to enhance search engine search page ranking. However, they follow different methods. In case of on-page SEO, webmasters work on the website itself and optimize its contents as well as other aspects to make it search engine friendly. Off page SEO focuses on building external links so that exposure for the website increases. In compared to on-page SEO, off page SEO is quite vast and complex. To make the process simplified, a few tools can be used. Here, in the following section, find those top seven useful SEO tools at a glance:

    Linkclump

    Copying long list of links from a page is always daunting and the final output can get messy. In order to make the job simplified, Linkclump SEO tool can be used. The tool is easy to get, as it is available as Google Chrome extension. If you are using Google Chrome web browser, you shall get this tool easily. Now, once you have added this tool to your Google Chrome browser, you just have to visit various pages. The tool will detect the links on the pages, and users can easily copy-paste those highlighted links to a spreadsheet. This tool makes the job completely tidy and seamless.

    SEOquake

    Off Page SEO is not all about building external links from various blogging or article marketing platforms. It is also important to track the effectiveness of links that you have created over the time. Webmasters have to check Google search page ranking of the websites for certain keywords. Apart from that, other information is required. For all those information, the SEOquake tool can be used. This software helps to find out domain age, cache date, search page rank, social share of the pages and many other data to the users. Nevertheless, it also highlights no-follow links. As a result, users have the complete picture of their SEO campaigns. They have the information to understand SEO progress in the present scenario. They also have the information to decide on new SEO tactics or strategies.

    Buzzstream

    Buzzstream is basically a premium tool. That means users have to purchase the tool if they wish to use the various features and services of this tool. This tool has been exclusively developed for the purpose of off page SEO. As it is often said, linking building is the most important part of off page search engine optimization. It helps in the process of link building. It also helps in the process of managing social media campaign and personal relationships. Achieving rank one of the search page of Google is always the aim of every SEO campaigner. With Buzzstream, this process can be completed with ease. This robust tool offers excellent business website marketing through off page SEO. The added benefit is that it also gives the opportunity to monitor and conduct social media marketing. A combination of SEO and SMO (Social Media Optimization) will eventually bring excellent business success.

    Majestic SEO

    Majestic SEO is basically a backlink explorer tool, which comes with many advanced features to analyze the backlinks. In their off page SEO campaigns, online businesses have to conduct different types of link building methods. On a fixed period of time, they have to keep a goal of building a certain amount of backlinks. Now, some backlinks are fragile. They do not stay for a long time. Some backlinks, especially from popular and trusted websites, are considered powerful. They help to achieve first page ranking in Google’s search page. To check the effectiveness of various backlinks, backlink explorer tool is required. For that purpose, MajesticSEO is highly suitable. This tool gives accuracy in tracking the effectiveness of various backlinks.

    Talkwalker Alerts

    This tool can be described as similar to the Google Alert tool, though it is more advanced than Google Alert. Features and functions of this tool are better than Google’s alert tool. So, what does this tool do? How it helps a business or e-commerce store? Well, the tool gives weekly or monthly alerts to users for the brand mentions. Whenever your brand or business name has been mentioned on the web, this tool will record that perfectly. Not just tracking brand mentions, this tool also helps to track competitor mentions. That means a business can follow its rival business through this tool.

    SEMRush

    SEMRush is another premium SEO tool. The software helps in tracking online business marketing activities of the competitors. Keeping eyes on the business marketing methods of the competitors or rival businesses is important. It will help your business to understand the areas where you are behind in the race with the competitors. These weak points are required to be recognized. Once they have been identified, you need to follow off page SEO methods to overcome those weaknesses. Eventually, SEMRush will help you in this process with its excellent data analysis system.

    Rapportive

    This is known to be a useful Gmail plug-in and webmasters often term it as a stalking tool. This tool shall help the users to find the social media profiles that are associated with a particular Gmail contact. You can easily find all the social media profiles of your rival business and thus you can set your competitive approach accordingly.

    All these aforementioned tools are unique and highly effectual for successful online business marketing. Making good use of these tools will eventually bring high end Off Page SEO success.