FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Category: Digital Marketing

How do I drive huge traffic on Shopify store?
How do I drive huge traffic to Shopify store?

That idea crosses the psyche of each online business person sooner or later.

Perhaps you’ve recently sunk time and exertion into meticulously setting up your store, just to open up shop and ponder where your deals are. Possibly you’ve seen consistent development in the course of recent months, however simply hit a level. Or then again perhaps you’ve fabricated a million dollar business and now you’re setting your sights on your next enormous objective.

Regardless of whether you’re attempting to pull in your first client or your 10,000th client, producing more traffic to your online store is an urgent piece of developing your business. In the event that your site is appropriately streamlined for changes, getting a traffic could mean more clients and more deals.

To enable you to get traffic to your online store, we’ve assembled a rundown of 5 demonstrated, high effect strategies for driving more traffic to your online store.
1. Run Paid Online networking Promotion
To expand site traffic to your online store, you should have the capacity to get your business before your optimal clients. With paid web-based social networking promotions, you can make very focused on battles that serve tailor-made advertisements to the clients who are well on the way to navigate and buy your items.

In case you’re contemplating running paid online networking advertisements, here are a few stages you ought to consider:
- Facebook Promotions
With 1.65 billion month to month clients, Facebook is the biggest web-based social networking stage on the planet and loaded with open doors for you to achieve new clients and drive them to your online store. Facebook’s hearty promoting stage enables you to target clients in view of their interests, conduct, area, and the sky’s the limit from there.

Image source: Facebook

Utilizing Facebook Dynamic Advertisements, you can even serve consequently created promotions to clients who have beforehand gone to your site, highlighting the items that they’ve just taken a gander at or added to their trucks. These capable promotions can enable you to take clients back to your site, so you can benefit as much as possible from the activity you’re as of now getting.
- Instagram Advertisements
Instagram is an inconceivably prominent stage, particularly among Recent college grads. Actually, 73% of its a large portion of a billion month to month dynamic clients are between the ages of 15 – 35, settling on it the ideal decision for organizations whose intended interest groups skew more youthful.

Image source: Adweek

With it’s as of late extended instruments for entrepreneurs, Instagram is rapidly turning into the stage to look for online networking promoting. It’s really pegged to round up an incredible $2.81 billion by the year 2017 on portable advertisement income alone, demolishing both Twitter and Google.

Along these lines, regardless of whether you’ve officially assembled a multitude of adherents on Instagram, you aren’t generally utilizing it to its maximum capacity until you’ve attempted its publicizing stage.
- Pinterest Promotions
Pinterest assumes a key part of the acquiring choices of its clients: 93% have utilized it to design buys and 52% have obtained something on the web subsequent to seeing it on Pinterest first. It’s additionally to a great degree prominence among specialty groups like DIY creates, home stylistic theme, and design which is perfect for organizations wanting to make in-streets with these business sectors.

Image source: Pinterest

Pinterest is home to Advanced Pins, a type of paid publicizing that pushes your Pins to the highest point of your clients’ query items, helping you emerge from the group. Advanced Pins mix in with whatever remains of Pinterest’s substance, making them an incredible instrument for catching your clients’ consideration and pulling them to your online store.
1. Use search engine optimization to Expand Your Store’s Discoverability
Will your clients really discover your store on the web?

At the point when clients look for your items on the web, you need your store to be one of the best outcomes for that hunt, particularly since ⅓ of all snaps go to the main natural outcome on Google. That prized top position is a key element for producing managed, qualified site activity for your online store.

Site design improvement, or Web optimization, is the procedure of adjusting your site to expand its odds of positioning exceptionally in query items for important catchphrases.
1. Reach New Audiences with Influencer Marketing
Influencer marketing is the way toward building associations with influencers to get your online store before new gatherings of people.

With influencer advertising, you can saddle the inventiveness and reach of applicable influencers in your industry while utilizing the assumption that they’ve effectively framed with their crowds

Picture source: Estee Lalonde on Instagram

Bloggers and web-based social networking big names like Estee Lalonde are exceedingly trusted by their adherents, so inspiring them to highlight your items is a successful, natural strategy for expanding your movement. As per Nielsen, 92% of clients really esteem informal suggestions from individuals they trust over some other type of promoting.
1. Drive Excitement with Contests and Giveaways
While a considerable lot of these techniques may appear like long-haul answers for expanding your activity, there are approaches to give your business a transient lift in numbers too.

With viral challenges, giveaways, and sweepstakes you can rapidly drive more activity to your store by offering energizing prizes in return for your clients’ interest. Prizes and rewards are capable motivations for getting both present and new clients to really visit your store.

Utilizing instruments like Sparkle or Woobox, you can install giveaways into points of arrival or blog entries on your store. These challenges can even utilize social sharing as a strategy for passage, giving your sweepstakes a higher possibility of becoming a web sensation and spreading around social stages. When members are on your store, you can utilize diverse procedures to control them to your items, similar to leave purpose popups highlighting coupon codes.
1. Attract Clients with Content Promoting
Content promoting is about something other than having a blog.

By making fascinating, instructive, and drawing in content, you can naturally pull in clients to your online store. From recordings and podcasts to guides and ebooks, there are unlimited open doors for your business to fan out into the universe of substance and catch new gatherings of people.

Image source: Google AdWords

Unique substance helps position your business as an industry thought pioneer and fabricate a way of life around your image. Your business’ substance procedure can incorporate anything that your clients may discover applicable or intriguing—don’t confine yourself to posts or aides that incorporate or spotlight on your items. Rather, consider any points and assets identified with your business that your clients would discover valuable.

Content promoting likewise allows your store to vanquish query items past item and brand watchwords. Utilizing free devices like Google Catchphrase Organizer and Keyword.io, you can recognize new open doors for your business to rank in indexed lists and get before bigger gatherings of people.

Get More Movement, Get More Clients

With these strategies in your web based business advertising toolbox, you should now have the capacity to create more site activity for your online store.

More activity to your online store implies more chances to transform those easygoing customers into paying clients. Once you’ve expanded your activity, consider experimenting with Change Rate Advancement as the following stage.

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March 31, 2018
How to run a successful Email Marketing Campaign?
How to Run a Successful Email Marketing Campaign (Step by Step)

No matter industry or brand, each one of them faces the biggest challenge in finding the best way to reach to their audience. Email is one of the key links between the company and the customer. In email marketing, the company or brand focuses on reaching to their customers in a refined way. It is one of the fastest growing, cheapest, and efficient e-marketing tools. The fact that millions of people around the world check their email daily, makes email marketing very effective.

Being one of the highest ranking e-marketing tools, email marketing is a fragile business too. On one side you don’t want to be a malign spammer and on the other, you want to stay in touch with your existing as well as potential customers. Email marketing campaign is very useful e-marketing tool, provided it is imposed cleverly. When you send an email, you are encouraging people to visit your website, but, a majority of people prefer permission-based emails.

In order to run a successful email marketing campaign, you must follow the below-mentioned steps closely
- Build an email list
The very first step is to decide who’ll receive the emails you send. If your product is for a teenager and you publicize it before the people above the age of about 30 years, it’s of no use. You’ll be just wasting your time as well as theirs. At the same time, you need as many people as possible in your email list. It’s just like probability, the more people you have on your email list, more likely you are to get a positive result.
- Reputable email service provider
To gain the trust of the people you send email to, you’ll need a reputed email service provider to get in touch with your contacts. An email service provider helps in providing a mobile-friendly email template for your drafts and even keeps a track of unsubscribing rate.
- Alluring incentives work a charm
A high ranking way of gaining signups is offering something in return for subscribing to your website. Your focus should be to offer incentives so compelling that the customers don’t think twice before subscribing. For this, you can offer some discounts, or freebies to the viewers in return for signing up. Entailing people to give their email address to receive the results is another way to gain subscribers.
- Useful content
First, start with the needs of customers by placing yourself in customer’s shoe and think what interests you the most. Then you just need to be a bit creative in drafting the email with an attractive as well as useful content. Never take the content for granted, in this very step you need to give a lot of thinking. You can send useful content to your subscribers in form of newsletters, blog posts, etc. Keep your focus on maintaining a consistency and not the quantity. Always remember quality matters and not the quantity.
- Develop your campaign
You must give a name to your campaign for your convenience in identifying it later. While drafting an email, the subject plays a vital role. A relevant subject compels the users to open up the email and increases the open rates. Try to be specific and humorous while composing the subject. After naming your campaign, you need to fix its agenda. For this, you need to select a time frame for sending out emails and set tracking goals.
- The layout
The positioning really matters when it comes to the text and image. In the text, you give all the relevant information and links as well. You must add an attractive image to get readers to read the text or to simply draw their attention to a particular section. Be careful in choosing images, too many of them are likely to distract the reader from the overall plan of the content.
- Keep a track
Maintain a track of your email marketing campaign for effectiveness. Compare the original aim of the campaign with the present scenario and make changes accordingly.
- Spamming is not an option
Carefully draft your emails within a certain radius to keep them from being marked as spam. Before sending the email, get it cross-checked from others. This helps in getting the opinion of the audience who would read it.

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March 28, 2018
What is digital marketing?
What is digital marketing?

Digital marketing is a form of marketing that exists online. It’s a reality that people spend two times more time online than they used to, 15 years ago. The way people shop or buy products has changed drastically. Nowadays, before buying any commodity, people check its price and reviews online. So, it has become obvious that your business can gain success more swiftly if you promote your products on a digital platform.

Marketing is nothing but meeting people and telling about your products and services. In digital marketing, you simply connect with your audience on the internet, where they are already spending a lot of time. Digital marketing contains a huge spectrum of tactics and assets under its umbrella, in the form of online and offline marketing efforts that are carried out with the help of electronic devices. What are these assets and tactics? Your website, blog posts, social media handles, online brochures, E-books, etc. are an asset for marketing. We can employ tactics like inbound marketing, content marketing, pay-per-click (PPC), social media marketing, etc. in digital marketing.

Online marketing and offline marketing are the backbones of digital marketing. There are still many types of online and offline marketing. We’ll discuss them one by one.

Online marketing

As can be inferred from the name, online marketing is essentially promoting a business online. The internet is transforming the way people buy products and services. A majority of people are promoting their business online in a variety of areas like video, blogs, e-mail, social media and many more. The standard marketing strategies have taken a backseat to its online counterpart. Some tactics of online marketing are-
1. Search Engine Marketing (SEM) – SEM is basically buying traffic through paid search activities like search ads, shopping ads, display and banner ads, in-app ads, social media ads, mobile ads, etc.
2. Search Engine Optimization (SEO) – SEO is a set of rules followed by website owners to reform their websites for search engines, thereby improving search engine rankings. It helps in driving traffic to your website through unpaid or free listings.
3. Content Marketing – It is a marketing strategy which involves the creation, publishing, and sharing of content such as blogs, videos, and social media posts.
4. Social Media Marketing (SMM) – SMM is a technique that targets the social networking sites to reach customers and audience to publicise a product or services.
5. Pay per click (PPC) advertisement – PPC is a strategy that empowers business owners to place their ads on a website in exchange for a fee each time a user clicks on it.
6. Affiliate Marketing – In affiliate marketing, you can do publicity of a product that you feel has quality and value and in return, earn revenue for it.
7. Email marketing – Sending an attractive mail to your e-mail list members to promote your website or product, is email marketing.
Offline marketing

You must be wondering how can offline marketing be digital. Any kind of marketing which involves electronic devices comes from digital marketing or digital offline marketing. Hence, promotion or marketing outside the internet that involves digital platform is digital offline marketing. Offline marketing strategies utilize offline media to create awareness of their brand. Some strategies for offline marketing are enlisted below –
1. Radio marketing– Sometimes, we listen to the radio on our phone or on car’s music system and once we start listening to it, it’s like an addiction. Song after song, joke after joke, we want to listen more. Apart from songs and joke, we also hear advertisements. Those are the advertisements which are meant to promote brands and products. Since people are interested in listening radio, they listen to it carefully, because of which advertisements gain more attention.
2. TV marketing – No matter how smarter our phone gets, it can never replace television. People of all age groups watch TV. TV commercials direct more audience towards the products than any other media. Remember watching a cricket match and not changing channels in the break to never miss a ball?
3. Calling and texting – Brand owners call and text people about their products and services to gain customers. Even if people ignore phone calls, a text message is a guaranteed read. This is also a form of digital marketing.
These were some online and offline marketing tactics which are effective in promoting and publicizing brands, products, services, etc. via electronic media.

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March 24, 2018
What is influencer marketing?
What is influencer marketing and how does it benefit today’s market?

Trust plays a vital role in the success of any business. A majority of consumers get influenced by the people they trust. These people could be their peers, celebrities they follow, brand ambassadors and many more. These people basically carry out word-of-mouth (WOM) marketing. As the testimony comes from a trusted source, it is very much valuable. Social media has tremendously escalated the trusted-source value, resulting in Influencer marketing.

An influencer is a person who influences others face-to-face, on social media platforms, on television or any other platform with exposure to a large number of audience. In influencer marketing, the focus is on influential people rather than the market.

Instead of marketing to the world, brands locate influential people who can be current customers, paid influencers, brand ambassadors, celebrities, or athletes. The peers or known figures are more impactful on the consumers than the traditional marketing advertisements.

All consumer brands must consider influencer marketing rather than advertisements because, nowadays, consumers feel advertisement content is unauthentic.Since we are familiar with influencer marketing, now, we’ll see how to incorporate it.

You need to pick the right influencer in the first place to inspire your audience. Before approaching a probable influencer, you need to keep following 3 things in your mind-

Relevance

See to it that the influencer is sharing content relevant to your brand on social media. For example – if your brand product is related to sports, you must reach out to a sportsperson or an athlete for better marketing.

Reach

Make sure that the potential influencer has a good fan base and is capable of influencing a decent number of people. The person with a large number of followers is an asset for your brand publicity.

Resonance

How much engaged the influencer is with the audience is also a matter of concern for brand publicity. Suppose he/she has many followers but is not very much active on social media, in such a case you must try and look for another influencer.

Earlier, celebrity endorsements were the form of influencer marketing. But all brands cannot afford celebrities to market their brands. In today’s world of the digital era, regular people have become celebrities by gaining followers on social media. Many consumer brands approach influencers like Instagrammers, Youtubers, bloggers for online marketing of their brand. This is very much convenient and less costly than celebrity endorsements.

Now, when you have identified the right influencer, how do you reach out to him/her and build a long-term relationship?

It’s all mutual

Come with a plan that benefits not just you but the influencer too. You can easily give a check and bid farewell after his/her job is done, but this will not lead to a long-term bond. You need to add value to your relationship by assuring an equally important partnership.

The mutual value will be a key driver of a long-term relationship. The benefit of a long-term relationship with the influencer is that the audience will know that your product is trust-worthy and will stick to use it for a long time.

Creative freedom

You must give creative freedom to the influencer. The influencer must feel free to write or post about your brand on social media. Combined efforts work a charm on social media. It is a fact that the brand tweets create a 2.5 times lift in purchase intent while brand tweets combined with influencer tweets lifts it 5.2 times.

It is a fact that nowadays, every person next door has an account on social media sites. Keeping this in mind we can easily conclude that influencer marketing is an amazing opportunity to connect with customers online, who are in turn in direct contact with the influencer. So search for a potential influencer and give your business or products a larger audience for exposer. The more exposure means the larger opportunity to add new and secures the existing customers.

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March 21, 2018
HELPING YOU SUCCEED THROUGH ONLINE MARKETING
Helping you succeed through online marketing:-

We at FCR Groups Ltd always help you to get better at SEO and online marketing, where we provide many opinion pieces from our experts.

It’s never been easy to grow in an e-commerce business. It’s harder to succeed in this tough competition.

While working on our plans for e-commerce business or Shopify usually there are always hundreds of things to do and even when we make solid plans to take all the issues coming, few emergencies will derail you.

Few factors matter a lot when you can’t balance between thinks you work and that actually end up working.

If you get to know the factors that affect e-commerce success.

You’ll most important tasks so that if you come to know the root causes of e-commerce success rather than going after the followers will get you results.

The found the three factors affecting e-commerce are
1. High repurchase rate
2. Low cost of customer acquisition
3. Healthy Margins
One may look it at an easy glance but actually, it is more complicated. You will need to know how to work on their factors if you need to make your success.

1.High Repurchase rate:

It relies on the customers for the total revenue. It is the major factor which yields profits for your e-commerce website. Taking a notice of the product price brand, customer experience, and marketing. In front of the customer loyalty, everything including marketing is not that important part. It is to keep up the existing buyers.

Automated email campaigns can help you in marketing but if at all anyone had a bad experience when they made a purchase at first, email campaigns will go back to low levels.

So make good customer support service. One has to make sure the existing clients are happy. They must not give negative customer reviews. When they land on your site, the customer will start experimenting with how they feel whether it is easy to search a product or while making product selection or easy to enter contact details or shipping. These data you can view on your site, and also by going through customer reviews

In any e-commerce website, product has to come first rather than marketing details. Get the product selection right and it is a good skill set.
1. Low cost of customer acquisition:
It is the cost of marketing expense to get new customers like you should make active advertisements by hiring experts to do the marketing and this cost depends on your competitors and your margin level.

The primary factors involved are
- Brand:
This is the most important and fuzziest thing to lower your cost. You must know that people must have heard of your Brand and how different you are from competitors and ways to trigger new customers to check your store. So you have to grow consistently to reach your brand to potential customers.
- Marketing:
One must know the e-commerce tactics like you should do marketing differently rather than only with emails. Like, say SEO e-commerce focused on contents, keyword search, link building and traffic generation.

3) Healthy margins

It is the benchmark of revenues and cost and it gives space for you to invest. Other than marketing expenses, we also have shipping and product cost after availing discounts. In any early e-commerce business, costs should be low because some niches of psychological terms so that people get attracted to buy your product.

Also, you can make customer retention after my visitors start landing on your site and after you make sales. Till that you need not focus more on profitability.

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March 21, 2018