Category: Digital Marketing

The revolution of technology and the internet has undoubtedly taken the world to storm. Thanks to the internet and other different digital platforms, the man has evolved many options to make life comfortable and straightforward like never before. You can easily connect to the world thanks to different digital platforms for different purposes.

Digital marketing is one of the prominent signs of evolution in the mindsets of brands as well as consumers. Nowadays, people don’t want to explore different shops across different markets for shopping, because everything is just a few clicks away. You can quickly order whatever you want and it will be delivered to your doorsteps. You don’t need to waste your time and energy by going here and there for little stuff.

Customers are showing great interests in online shopping thanks to the comfort, quality and the best value of their hard earned money. Most of the companies are understanding it very well and are taking the easy route of e-commerce. Digital marketing is not only an excellent option for customers; it is a fantastic opportunity for companies and brands as well. You can quickly reach out to the target audience for better marketing of your products.

Just like other aspects of your life, digital marketing also demands some smart strategies to make you stand out among your competitors. Digital marketing serves the equal opportunities for everyone. So, it is straightforward to analyze the level of competition even in the world of e-commerce. The famous phrase of “Survival of the fittest” suits very well here as well. If you are planning to try your luck in digital marketing, you must try to make some bold strategies. Here, some useful strategies for digital marketing are discussed in brief. Have a look:

Do not ignore the importance of target audience:

Having a strong web presence is a different thing and having presence according to the priorities of your target audience is an entirely different thing. Always try to re-examine your strategies regarding your target audience. It is imperative to understand the preferences of different customers to maximize the chances of selling your products. For example, if you are trying to sell umbrellas or rain-coats in a part of the world where there are minimal chances of rain, it is only going to be a waste of time and your investment.

Keep updating your SEO regularly:

Only you know that your product or service is excellent. But is it reaching all the people you had targeted? If you have appropriately understood what people are demanding and what you are offering, search engine optimization is the next big level to make sure that your online business is moving in right direction. Same boring SEO for a longer period of time can cause enough damage to the image and reputation of your products or services. Industry experts always recommend updating your SEO at least four times a year. Try to underline the keywords responsible for the gain or loss your business is facing and make significant changes according to that.

Understand the importance of blogging:

Blogging is another vital bridge between companies and target audiences. Posting relevant and valuable contents regularly attracts more attention to your website and social media pages. Blogging can also play a pivotal role to improve your rankings in search engines. According to some trusted stats, marketers who blog regularly have approx. 70% more chances of getting a better audience than those who don’t blog at all. So, always try to write and publish something new and different about your brand or products. You will certainly feel the difference.

Focus on hosting live events:

Just like promotional events are important for offline business, live events are of immense importance when it comes to e-commerce. You can use different resources like podcasts, webinars, online promotions and live events to engage with your audience and customers. Try to make your events different and unique so that your audience can remember it for a very long period. Keeping your audience engaged will help you to have a fair idea of their priorities, which will be very handy to boost your marketing.

Make your website conversational:

 

Adding conversational and friendly user interface to your website or page is only going to boost your business. You can add a small window for chatting on your website so that the visiting customers can feel free to interact with the representatives of your company. It will make them feel very better and they will surely try to invest some money as well as trust in your products or services. Devices like Google Home and Amazon Echo are already leading the age of conversation UI. The trend of conversation UI is only going to develop further in near future. Try to make your product and services accessible to these excellent voice-oriented platforms.

Content writing is still in trends:

Despite the presence of different platforms and UIs, content writing is still holding a top spot when it comes to making marketing strategies for the near future. According to some leading studies and surveys, marketers still believe that content writing is one of the best options to inform the audiences about the products and services offered by them. It is obvious that you can’t do marketing without contents. So, it is as important as blogging.

Targeting the ‘Generation Z’:

 

You can’t ignore the intelligence, mindset and decision making of the generation born between 1998 and 2016. These not-so-adults are slowly moving into the university stages of their life and knowing their priorities is as important as knowing the priorities of millennials. This is undoubtedly the first generation to born into a digitally connected world, where internet and different social media platforms are the ever-present part of their lives. They don’t think much about the brands. They are more tech-savvy than being brand-conscious. They are more cynical than their predecessors. They understand very well about everything, and their decision making for even buying a little stuff can’t be ignored easily.

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There’s no denying the fact that building is a successful business is an uphill battle filled with fierce competition. In today’s modern digital world things look simple on the top but are actually very complex on the inside.

Some marketers also believe the fact that Marketing in today’s world has changed a lot in the past two years than in the past 50 years.

Most startups around the world are adopting digital marketing as a tool to generate more revenues, but aren’t aware of the fact that all weapons are not equally effective.

For hitting the bullseye at the efficiently they need to build a strategy which is a union of tools that are only sharpened to make profits only. But before we look at the various marketing strategies, let’s look at how it’s done and the right way of doing it.

How to set up your digital marketing strategy?

Before even thinking about investing a single penny in digital marketing, learn about the basic concepts of marketing. What is marketing, why it’s done and how important it is for your business?

It would be best if you have a marketing professional available with you to consult about the marketing fundaments.

There are many reasons as to why you need to begin with the basics, people don’t realize the fact that even if the modern-day marketing has become digital, its still the same tool derived to attract and retain the customers.

What companies do is just hire some SEO which only knows how to bring results in the search engine, and that the end to it.

Once you’re done with the fundaments and have the team on your side, its time to unleash the true digital marketing potential

Use the following tools listed below to mount your sales in a jiffy.

• User Experience or UX

Whatever business you’re doing, your audience matters the most to your business. Always craft your digital marketing strategy carefully to appeal to your audience.

Understand the fact that it’s not only about creating a website. Your website should have all the necessary information on it, it should be intuitive, fast and shall also have a dedicated layout designed for smartphones.

Develop a series of FAQs and use them to respond to your audience and clients queries.

Remember, higher the user experience, better the customer response.

• Creative Content

There’s no alternative to generating creative dedicated content for your website.

You need to invest in a solid content marketing strategy that engages your customers and audience.

Creative, information and new content always have a strong impact on your target market.

Note that 80% of your content in most of the cases shall be about your product, while the 20% must be focused on your online sales and giveaways, etc.

• SEO – Search Engine Optimization

Most people do the mistake of optimizing their website once it’s finished, it, later on, becomes difficult for the SEO experts to optimize it for the search engines.

Note that your website has to be both user-friendly and search engine friendly. Hire or consult with the SEO experts before you even lay down the seed of your website.

A well-optimized website will always show up higher in the search results in contrast to any random website.

• Video Marketing is a need

Videos are the most powerful tools of marketing out there.

A 10-second video can deliver a much bigger message than an image or text.

In most of the scenarios, it best to go for the live coverage such as Facebook Live, Instagram Stories, and Snapchat stories to engage your audience.

Apart from that, you can also use webinars and live events for your product launches, product tutorials, Q&A sessions, and more. This will help your audience connect more closely to your brand and products.

Use Right Advertisement Channels

Now that you’ve done all the basics right, it is time for you to dive right into the real marketing channels right away to mount your sale without wasting a single moment.

1.  Email Marketing

Many believe that the email marketing is dead. However, emails are still all around and are delivering a handsome return on investment to the brands.

A study suggests that email marketing delivered an impressive 122% ROI which was four times higher than paid search, direct mail, and social media.

Learn from the companies who are leaders in email marketing such as Uber and Oyo.

Tips for successful email marketing

• Keep your subject line clear, crisp, engaging and feature rich
• Avoid jargons as much as possible, most of your readers are a layman
• Break up text into a readable form
• Talk about benefits, features, and offers
• Design it in a mobile-friendly manner

2. Social Media Marketing

Social media can be both money-making or devastating platform for your business in case you didn’t use it wisely.

90% of the marketers believe that social media is the most important tool for businesses. While at the same time, 89% believe that increased social media initiatives have also increased the exposure of the company.

Some Effective Benefits

• It increases business exposure and traffic
• Generates loyal customer base
• Improves search engine rankings
• Increase in sales

How to chalk out social media marketing plan

Before starting up a new page or channel. Choose the right social media marketing channels for your business. Remember that if one business is generating more traffic and revenues through Twitter, does not mean it’ll also be the best platform for you.

If the data suggests that your potential customers or your competitor’s potential customers are on Facebook, it is time that you should always pay close attention to it.

Before diving into a new channel, ensure that you focus on the one which is already generating value for your business.

3. PPC, or Google AdWords

All the advertisements which you view on the top or right side of on your search results on the search once you type a query in the search box are nothing but a part of PPC advertisements.

PPC is a powerful marketing tool which shall always be a part of your digital marketing strategy for many reasons. Although complex to begin at first, it’s still the highest paying marketing channel available out there.

Advantages of PPC

• Reach the right customer with the right ad
• High ROI, as you only have to pay if a buyer clicks on your ad
• Full control over your investments
• Instant results
• PPC data can help you chalk out your organic traffic strategy

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Undoubtedly, the present era of human civilization should be recognized as the era of digitalization. In this era of digitalization, online businesses have become quite popular. People find it convenient to sit at home and purchase various essential as well as luxurious items online. Even two decades earlier, people never thought that online shopping would be a possibility like it is today. Due to the popularity of online buying or selling, small-scale businesses are getting fair chance to compete with the big guns. Small-scale companies prefer to develop their Shopify websites first. When a website is developed, they need to invest time as well as money in business marketing.

So, how to promote your Shopify website? Well, many effective ways are there and business owners have to understand those ways. In the following section, we shall discuss on the proven strategies or tactics to promote Shopify stores.

Focus on Social Media Presence

Today, we cannot deny the existence of social media. Initially, it was a platform for casual and semi-formal communication between various people. Now, it has turned into a platform that bridges communication between potential buyers and sellers of some products or services. Businesses, especially online stores, are now focusing on their social media presence. If you have started a new business, you should not waste time to create social media profile of your business as your rival businesses already have a presence on social media websites.

Social media can be an excellent medium for business marketing. However, a few rules and ethics are required to be maintained for social media marketing for Shopify stores. The most important thing is to develop a good as well as professional business profile. The social media profile for your business should look impressive. To do that, you need to have a good profile photo. Preferably, the business logo can be used as profile photo as it will help to build brand value of your business.

For social media marketing, you need to learn the art of gaining more and more followers. This would only possible when your business profile updates social media contents frequently. Additionally, it needs to get into communication with various people on social media so that it can gain more fans or followers. Having a high number of followers is always beneficial, as these fans or followers on social media can potentially become customers for the Shopify online store.

Search Engine Optimization

Search engine optimization, which is also popularly known as SEO, has been considered as classic yet effective business marketing method. Any online based business would like to invest time and money in SEO, as top search engine ranking in search pages of Google will definitely fetch more and more potential customers for your Shopify web store. For SEO, the web store needs a few modifications. First of all, Shopify based websites always enjoy default SEO benefits as guidelines of search engines have been followed by this web developing framework.

The content of your Shopify web store will play a major role in business marketing. Hence, the content has to be optimized carefully. They must be optimized with proper keywords. Contents should be informed and they must talk about your business or products as well as services on your web store. If the content is not information, web visitors would not find your website to be trustworthy. Losing trust is losing potential customers. Hence, the focus should be there in developing well-optimized web content for the Shopify web store.

Apart from these, writing articles and blogs to promote your products or brand name will also fetch terrific SEO results. It is to be reminded that search engine optimization is a constant process. You need to give constant efforts for building search engine optimization results.

Offering Freebies

A newly launched Shopify web store would face a lot of challenges. Getting potential customers for the products or services would not be easy, as the business would have low exposure at the initial stages. You should offer freebies and lure discounts so that people can get attracted to your business. Various kinds of discounts can be given to the buyers. For example, they can be assured of special discounts on their next purchases. They may be assured to obtain certain cash back amount.

Giving freebies or special gifts to the buyers is also a good way of business marketing. You can choose to pick winners for freebies through lucky draws. You can choose to give freebies to those customers who purchase certain products or who purchase things to a certain amount or more than that on your Shopify web store.

Use Referral Programs

Referral programs have emerged as effective business marketing options these days. So, what is basically the concept behind referral program?  This is nothing but involving your customers to get into the process of your business marketing. Customers are lured with freebies and special gifts on their referral to other others. They have to refer your business to their friends and family members. In exchange, they shall gain special discounts on certain products or free gifts or even luring cash back offers.

The referral program is a simple trick of making a Shopify web store popular. It is a process that involves your loyal customers to get into your business marketing process. Hence, minimal cost and efforts are involved from the part of the business owners or managers in case of business marketing through referral programs.

Encourage Customers to Share Experience and Reviews

When someone makes certain purchases through your online store, you should encourage the customer to share his or her review on the overall experience of buying from your Shopify store. It helps to get feedbacks which become valuable in modifying or revamping the web store. Nevertheless, it will help in promoting your business. On top of this, you should encourage customers to share their stories with your products. You should ask them to write reviews so that others, as well as hesitant buyers, can gain enough confidence to purchase your products.

For the promotion of Shopify web store, various techniques or strategies can be applied. Following the tactics mentioned above will definitely help your business to grow.

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Blogging

With the rapid increase in digitalization, attracting traffic towards your business through your blog has become the popular trend. Blogging is among one of the easiest, efficient, effective and most popular ways of increasing your business’ online presence. Through blogging, one can achieve success at a very fast pace in your business. It is a good way of making your business develop and grow with the help of an online medium.

But a highly bitter truth is that not every blog turns out to be successful. In order to run a blog successfully, it is required that the blog gets higher visibility and attention among the public. But it can only be possible if your blog’s content is SEO-optimized. And, most of the blogs fail only because of the poor quality of their content. But reader, you need not worry at all because we won’t let this happen to your blog. We are always here to assist and guide you. And, here in this article, we are going to tell you that how can you improve the value of your blog. Super exciting, no? So, just be attentive and stick to this article until its end.

How can I improve the value of my blog?

Following are some of the important ways through which one can easily improve the value of your blog :

Classy and Attractive Content

In order to attract customers and increase your business, one is required to maintain highly attractive content on your blog. In today’s competitive times, there are a lot of companies in the industry dealing with similar kind of businesses. So sometimes, it becomes highly confusing for a customer to choose among them. That’s why, in order to present before the customers their uniqueness, companies take the help of their blogs. You may be familiar with the saying, “content is king”. It can be said that

Content is the base of every blog.

For improving the value of your blog, maintaining customer’s interest in visiting it is highly important. For doing so, the content of a blog must be designed in a customer-friendly manner. It must be free from any grammatical mistakes and technical jargons. The sentences should also be short and easy to understand. Apart from this, the content of a blog must be altered from time to time. This is because it is highly beneficial for improving the value of your content as it keeps the customers active towards the blog. Apart from this, for improving the value of your blog, one must use SEO-friendly content on your blog. It’s the best way to turn your blog into a success.

Well-Researched Keywords

Keywords play an integral role in the success and popularity of every blog. The presence of appropriate keywords on a blog help in turning it into SEO-friendly. Before adding content on any blog, proper research should be made on the keywords. Preference should be given to those keywords which are popular among customers. Adding well-researched keywords to a blog is among one of the best ways of adding value to it. It is a highly effective and efficient way of making a blog popular and successful.

Appropriate Headings and Paragraphs

A perfect blog is only that one which is having appropriate headings. Proper division of content into paragraphs is a must for making it customer-friendly. Customers prefer to read only that kind of content which is easy and interesting to read. That’s why efforts should be made to divide the content into paragraphs. Also, catchy headings and subheadings should be used in order to retain the attentiveness of the customers on a blog. So, along with concentration on the material of the content of a blog, it can be said that its presentation also needs to be considered equally. Therefore, it can be said that adding headings, subheadings, and paragraphs is a great way to increase the value of a blog.

Active Online Presence

The amount of traffic generated on a blog is an important component in judging the value of it. After all, it is always the public whose presence and absence affects every business to a great extent. But gathering mass public attention is not at all an easy task, rather it requires a lot of efforts and hard work. But thanks to the social media platforms who assist businessmen in attracting a multitude of customers towards their blog. Social media platforms like Facebook, Instagram, Quora, Pinterest etc., and online marketing platforms are highly useful in promoting a blog. The latest trend of likes, tags, comments on posts is verily beneficial in attracting customers towards a blog. So, a blog needs to maintain an active online presence through social media in order to retain and increase its value.

By now, we assume that all your doubts regarding the crucial question, “how to improve the value of one’s blog” must have been cleared. But in case you still have any doubts, then feel free to write to us. You are free to drop your comment. We’d surely be assisting you.

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Every businessman starts his business with the hope of getting success in it. Popularity and fame are things which every businessman dreams to get. But as we know that nothing comes easy, the similar is the case with popularity, fame and success. In order to attract more customers towards your business, these days it has become crucial to represent your business online. With the rapid increase in digitalization, more than half of the dealings have started taking place through the online medium. These days, a business without any active online presence is considered to be worthless. No matter how well the company and the business is but still it is judged according to its online popularity.

For getting popularity and success in your business through the online medium, your website may prove helpful. Yes, you have heard it right. One of the most easiest, efficient and effective ways of attracting more customers towards your business with the help of online medium is to maintain a proper SEO-friendly website. It has become the trend of these days to well-optimize your company’s website for attracting more customers towards your business.

Businessmen try their best to design their website in a perfect manner to get popularity through it. But sometimes, inspite of so much efforts and hard work, they fail in achieving the desired results. Sounds depressing, no? But it’s the reality of today’s highly competitive times. These days, in order to become successful through the online medium, one needs to have a strong viewership for your website. But, it’s not at all a simple job to attract a lot of visitors on your website. Rather it is a highly chaotic task to attract more and more visitors on your website.

Dear reader, you need not worry at all regarding the visitors, viewership etc. This is because we are always here to help you. And, in this article, we’ll be guiding you about the ways through which one can get 100 K monthly visitors on your website. Did you just say aloud, 100 K ? Hold on, my dear audience. Though the number is enough to leave you stupefied and seems to be superficial but it’s an easily achievable target. Yes, that’s the reality. One can easily get  100 K monthly visitors on your website by keeping in mind a few important points. Here in this article, we are going to explain those important points in detail.

How to get 100k monthly visitors on your website?

Following are the some of the most important ways through which one can easily get 100 K monthly visitors on your website :

Updates in Content

You may be familiar with the saying, “content is king”. It is quite true saying. This is because every business’ worth is first judged on the basis of the content of its company’s website. In today’s digital times, before dealing with any company, customers first go through the content of its website. They then decide accordingly. So, for getting 100K monthly visitors on your website, one is first required to maintain attractive, unique, detailed and SEO-optimized content on your website. This is because, only such kind of content can make a website gain higher viewership. Moreover, the content should be properly divided into paragraphs. And, suitable headings and subheadings should also be used for attracting more visitors on your website. Apart from this, the content of a website should be altered and updated from time to time. This is because, it is useful in keeping the visitors active towards the website. So, it can be said that use of proper content on your website is among the best ways to attract 1 lakh monthly visitors on your website.

Post Sharing on Social Media Platforms

For attaining more and more viewership on your website, one is required to maintain an active presence on social media platforms. In today’s digital times, your active social media presence has become a kind of must for getting success in your business. In order to achieve the target of attracting 100 K monthly visitors on your website, one should post as much as possible on social media platforms. Social media platforms like, Facebook, Instagram, YouTube, Pinterest, Quora etc. are highly useful in helping one gain more and more viewership for your website. For getting higher viewership, a person should post his similar post multiple times on the social media platforms. One should keep on reposting your post in a few days as it’s a good way of making it reach multiple audience. Hence, it can be said that through social media platforms, one can easily attract 100 K monthly visitors on your website.

Guest Posting

Guest posting is highly popular these days. It is a very easy, efficient and effective way of attracting more and more visitors on your website. Under guest posting, a person posts content, article etc., on someone’s blog and gets a link to add to his own blog as a return. Links obtained by guest posting and the presence of your content on someone else’s blog are great ways of achieving your target of attracting 100 K monthly visitors on your website.

Well-Researched Keywords

Adding well-researched keywords to the content of your website plays a crucial role in attracting a lot of visitors on your website. Proper research should be made before adding content on your website. And then, such keywords should be added in the content which people usually use for searching a particular thing in the search engine. This is the best way of improving your website’s SEO ranking. So, therefore, it can be said that addition of well-researched keywords to your website’s content is verily useful in attracting 100 k or even more monthly visitors on your website.

So, dear readers, we think that now by keeping in mind tabove-explainedned points, you would be able to attract 100 K or even more monthly visitors on your website. But in case, you still have any doubts, then let us know by dropping your comment. We’d love to guide you.

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