Category: Digital Marketing

  • Why Influencer Marketing good for your SEO ?

    Influencer Marketing

    In today’s digital times, influencer marketing has become very popular and high-in-demand. Indulging in influencer marketing is a great idea in order to expand your business through the digital medium. It increases the popularity of your business by attracting more customers towards the business.

    Influencer marketing, as its name suggests is a type of marketing meant for influencing. It is a kind of marketing whose focus is on targeting the influential personalities of the market. It is those influential personalities who then influence the public in general towards the business. Influencer marketing, in order to influence people, uses two other marketing types, i.e., social media marketing and content marketing.

    Through the medium of social media platforms like Facebook, Instagram, LinkedIn, Pinterest, Quora etc., and online marketing platforms like Amazon, Snapdeal, Flipkart, eBay etc., influencer marketing gathers traffic towards a business. Now, you may be wondering that how influencer marketing does so. Then let us tell you that for gathering traffic towards a website with the help of social media marketing, influencer marketing attracts influential people by tagging them on your post; by commenting on their posts and asking for their suggestions on own post; by adding relevant tags and content in your post. Apart from this, influencer marketing makes use of content marketing through using content well-optimized with Search Engine Optimization. This content aims at attracting influential personalities of the market. And hence, the influential personalities do the task of attracting people in general.

    Why is influencer marketing good for your SEO?

    Now, you may be struggling with the question that why influencer marketing is good for your SEO. You don’t need to bother yourself at all. We are always here to help you. Here, in this article, we will guide you regarding the value and importance of influencer marketing. Moreover, we’ll also be telling you that why influencer marketing is good for your SEO. So, read on carefully and stick to this article till its end.

    Following are the main points highlighting that why influencer marketing is good for your SEO :

    Professional Advertising

    Influencer marketing is among the best ways of advertising a business. Unlike other ways of advertisement, influencer marketing advertises a business through SEO in a quite professional manner. In case of a simple advertisement, customers know it very well that the advertiser is trying to sell something. That’s why, in such cases, the customer seems to be less interested in knowing the worth of a business’ goods and services. But in the case of influencer marketing, there is an involvement of the third party. And, the involvement of the third party in advertising something seems to be genuine and professional to the customers. It makes the customers believe that the company is fully professional and worthy of reliance. Therefore, it can be said that influencer marketing turns the advertisement of a company to be fully professional. And, hence it helps a company in its development and success.

    Link Building

    In Search Engine Optimization, link building plays a very important role. SEO is required to be having hyperlinks and backlinks. But it’s not at all an easy task to do link-building in SEO. It requires a lot of time, dedication and hard work. But it can easily be done through influencer marketing. Influencer marketing is a highly beneficial link-building agent for your SEO. Through influencer marketing, you can naturally gain links to your website. And this consequently improves your website’s SEO rankings. So, it can be said that influencer marketing is very useful for SEO.

    Market Visibility and Turning into a Brand

    It is almost every businessman’s dream to gain a higher market visibility for your business and to be regarded as a brand. But it is a highly chaotic task to be regarded uniquely as a brand. But you can easily achieve the status of a brand through influencer marketing. This is because, influencer marketing with the help of social media marketing and content marketing, and with the use of SEO makes the company’s presence visible to the audience. And, this eventually proves highly beneficial in turning out the company into a brand. So, it can be said that influencer marketing benefits your SEO to a great extent.

    Unique Content

    Forgetting a unique mention among the public, a company needs to have unique content on its website. This is because, in a particular industry, there are a lot of companies dealing with the same business. So, it becomes highly confusing for the customers to choose the best among them. So, in order to attract customers, unique and SEO-optimized content on your company’s website is quite important. But it’s quite tough to add unique and SEO-optimized content on your website. But it can easily be done with the help of influencer marketing. This is because, in influencer marketing, the influential personalities are well-aware of the market trends and they eventually make the content unique and SEO-optimized.

    We assume that by now, all your doubts regarding the importance of influencer marketing and why is it good for SEO must have been cleared. But in case, you still have any further doubts, then you need not worry at all. Just drop a comment and we’d surely be assisting you.

     

  • Why you should hire Digital Marketing Agency for your business ?

    Why you should hire Digital Marketing Agency for your business ?

    In today’s modern times, all businesses are ruled by digitalization. With the increasing popularity and expansion of the trend of digitalization, it has become highly crucial to represent a business online. The value and professional status of a business are judged on the basis of its online presence. In today’s digital times, it has become a necessity for every businessman to arrange the online presence of his business.

    Online social media platforms like Facebook, Instagram, LinkedIn etc. are very popular, easy, and effective ways of enabling a business’ online presence. Online shopping platforms like Amazon, Flipkart, Snapdeal, eBay etc. also enable businessmen to actively participate in the online representation of their businesses. Moreover, Search Engine Optimization of the content of a business’ website is a highly effective and efficient way of being able to digitally representing your business.

    But being digitally involved in the market with business is not as simple as it sounds. This is because, for being capable of representing your business online and gaining success over it, you need to have proper knowledge related to the digital world. And, in most of the cases, businessmen do represent their business online but due to lack of adequate knowledge, their businesses often fail. As it is said, “ignorance is bliss”, so it means that having no knowledge is much better than incomplete knowledge. Moreover, the proper digital representation of a business requires a great deal of time, involvement and dedication. But usually, businessmen do not contribute the minimum required time and attention towards their online representation of a business. So, in such cases, the digital representation of a business instead of benefiting the businessman proves to be wasteful. This is because the inadequate attention and time spent on the digital representation of a business do not fulfill the requirements necessary for gaining success. So, in such a case, a digital representation of a business is of no use.

    Dear reader, but there’s nothing to worry at all. Still, a company can avail the benefits of digital marketing. You may be wondering, how. Then let us tell you that a business can easily be represented online by hiring a Digital Marketing Agency. Yes, you have heard it right. A business can easily enter the world of digitalization by hiring a Digital Marketing Agency. Now, you may be curious to know that what is a Digital Marketing Agency. You may also be willing to go into the depth of its meaning, importance and usage. You may be wondering that how hiring a Digital Marketing Agency benefits a businessman. You need not worry at all because we are here to provide answers to all your questions.

    Digital Marketing Agency

    Let’s first begin with the meaning of a Digital Marketing Agency. A Digital Marketing Agency is an agency dealing with ways and techniques to spread digital marketing. It is meant for making businessmen gain success over their businesses with the help of digital marketing. In simple words, we can say that digital marketing refers to the promotion of goods and services through technology. And, Digital Marketing Agency is the agency which makes it possible.

    Now, a relevant question arises is that why should you hire Digital Marketing Agency for your business. So here, we are providing you with a few benefits of hiring a Digital Marketing Agency. It would surely be clearing up all your doubts regarding the value of a Digital Marketing Agency. Following are the main reasons stating that why should hire Digital Marketing Agency for your business :

    Professional Element

    Every businessman dreams to be considered as a professional in the industry. But being regarded as a professional businessman is not an easy task. This is because, for turning into a professional, you has to keep your business’ standards and services very high. And, these days, a business’ active and popular online presence is a must in order to be regarded as a professional. The status of being considered as a “professional business” can easily be achieved by hiring a Digital Marketing Agency. This is because the first and the foremost task of every Digital Marketing Agency is to turn businesses as professional. And, the digital marketing agencies achieve this by representing the businesses online in a highly professional manner. Therefore, it’s very profitable for a business to hire a Digital Marketing Agency.

    Expertise and Best Technologies

    In order to be successful and popular in the industry, every business is required to have expertise in its field. Moreover, in today’s competitive times, a business is successful only if it uses the best technologies. But it’s tough for a businessman to focus simultaneously on the business as well as on the expertise and technologies. So, in order to focus on the expertise and technologies, it’s better to hire a Digital Marketing Agency. A Digital Marketing Agency does that task in a perfect manner. Digital marketing agencies are well updated regarding the marketing trends and the latest technologies. So, they know better than how to gain expertise in the business’ dealings. That’s why it is highly beneficial for a businessman to hire a Digital Marketing Agency.

    Development into a Brand

    It’s too monotonous to keep on doing a business even if, inspite of all the hard work, one is not considered as a specific brand’s owner. Every businessman wants his business to get a special and unique mention in the industry. But it is only possible if one’s business is regarded as a highly popular brand. Turning one’s business into a brand is a very tough task. It requires a lot of professional skills, popularity, and expertise. Every businessman’s dream of turning his business into a brand can easily be achieved through hiring a Digital Marketing Agency. This is because, a Digital Marketing Agency through the use of the highly popular digital marketing techniques like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) etc., is capable enough of turning one’s business into a brand. Therefore, hiring a Digital Marketing Agency is one of the best ways of becoming a successful brand.

    By now, we assume that all your queries regarding the term ‘Digital Marketing Agency’ must have been cleared. But if you still have any doubts or inquiries, then you may drop your comment. We’d love to guide you.

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  • How to do video marketing online

    How to do video marketing online

    Not only texts but graphics like videos, images prove to be a better way out of social media. Videos are one of the most trending and viral things that go on to the internet and can make any business run that too with speed. Video marketing campaign has seen 69% of all consumer traffic and videos actually lead 800% more conversion.

    Well, we know that video marketing does extremely well in the social media sphere but here we provide you with some of the best tips that can make your videos go viral in just a few minutes.

     

    Focus on your Story, not Sale

     

    When you know the plot of the story make sure that your videos should revolve around the story and not the sale. It is not because of the sale that has to be optimized but the story that has value. The same applies to the content marketing theory where your focus should be on what to provide customers and completing their wants and needs.  Thereby, one should focus on the storyline of the videography and always place a strategic and call to actions.

     

    Audience

     

    The main lead for your social media business should be your audience and company usually be clear about their audience and the type of product they are selling. Don’t just make a video and post the same on various platforms but also see and regulate that the content you are using, the video you are making, is the video reaching on the targeted audience or you are just creating a “thing” and posting it.

     

    Make your title count

     

    Just line blog headline or keywords in blogs making your title count in your video is also appreciable. People usually read the title first and if they find the title alluring or exciting then only they look forward to the video. Videos title can pull powerful traffic, there are two main reasons for using a good title for your video

      • It is beneficiary for customers, they can read your title and  you can grab their attention
      • Using right keywords in the title will help in better search engine optimization, remember Google owns YouTube so significantly it makes a connection between the search content and videos.

     

     

    Include your URL in the video

     

    When you edit your video take advantage of different editing features also like one is including your URL in your video this will generate the awareness amongst people. You can see many examples on youtube where people are creating their own vines and generating a lot of amazing content. What are they are doing? Including their URL in the video so that customer not only like their channel but also subscribe the same.

     

    Take advantage of video branding opportunity

     

    When we are talking all about the videos, content, social media optimization how can we not talk about the branding and publishing of videos? For branding purpose, you can use the logo on your video screen to get the branding so that customers can know your brand and value the same.

     

    Make it the best 10 seconds ever

     

    One-fifth of the customers will click away from a video in 10 seconds, so video experts say that one needs to make the best 10 seconds ever of the video so that it keeps the customer engagement. Your videos should clearly and straight away answers all questions of customers.

     

    Lighten up, Stop being so boring

     

    Many vines on youtube or Facebook indicates that all the vines are of the same type, the comic yet vulgar content, right? So guys lighten up your videos and stop following the crowd stop being boring. Try out some of the new themes and let people enjoy their 9 to 5s giving them funny or emotional content. Though B2B is important for your organization but focus on B2C equally.

     

    Always provide an HTML link

     

    When you upload a video on Youtube you have an option to write a short description about your video so don’t just miss out the content and make sure that you are writing a short description for the video, this will help Google to crawl the text and make video marketing easy.

    These were the 8 pointers which help in creating the video marketing the best. Apart from this, I am also providing with bullets to supercharge your videos.

     

    Create a campaign

     

    Creating a campaign can never go wrong if you are using beyond themes videos and making an effort to recline your videos. For greater exposure, make a list of rich content videos. Not only this will set a proper bookmark but also helps in creating a better goodwill in the arena.

     

    Always Include a call to action

     

    Never forget to ask questions from your viewers, for this, you can create signing up option or newsletters or you can also ask them to go to your website and comment on videos either about their likes, dislikes or about the progressing parts. If your video is good, make full advantage of it.

     

    Don’t make the sales Pitch

     

    There is no problem in performing the sales marketing but if your video holds a sales pitch then it can be a big problem for you. Your video should connect the audience and not just based on the profitable front.

    3 ideas to create a spark in your videos

     

    Educate

     

    Tell people about your products and services. Ask them freely about their opinions, tell them everything they will get once they receive products.

     

    Product Review

     

    Find out products related to your niche and do a good amount of research and product review on the same.

     

    Grow your list

     

    Social media strategy is all about growing your clients and making industry contacts. You can do a case of barter system here in which you can ask customers their email id and in return, you can provide them with certain tips or ebooks or anything.

    Last but not the least thing is that don’t try to be perfect in the first outrageous work. Let the things take time and do best from your ide to get better video marketing online schemes.

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  • What is Digital Marketing? Overview & Basic

    What is Digital Marketing? Overview & Basic

    When in the midst of the new emerging economy where digitalization is what we all long for, the theory of digital marketing has set the new trends. Digital Marketing is nothing but the autonomy of building new relations, bringing the affiliate links to the business and reaching business from it.

    Digital Marketing is the concept of sharing ideas, activities, products and services online. The course of the internet is breaking the reigns, customers are usually going online to do shopping, to research about any particular topic and not limiting to the branding and marketing many people are also looking for jobs by making their profile online and much more.

    Digital Marketing: Advantages

    Here are the some of the advantages of Digital Marketing which is way too far makes the importance in its own way,

    • Makes customers in controls
    • Increases the level of satisfaction
    • Educes the cost of sales
    • Provides proper convenience
    • Builds your Brand
    • Provides target audience/ links
    • It is measurable

    Key Components of Digital Marketing

    When Digital Marketing plays a crucial role in the life of your business. There are several components which make the course lively.

     

    • Website Design

    Website Design is as much important as water for your business when it comes to the living strategy, designing a website is on the top. A website does not only tells the customer about your company, services but also leaves a mark on your work in detail.

     

    • SEO

    SEO demands much importance in Digital Marketing. SEO stands for Search Engine Optimization that helps in optimizing the content of your website. SEO helps your website to make it rank on the first page of the google as per keywords. So that whenever customers search anything on the internet your website be the first on the google to display on the web portal.

     

    SMM is another aspect of Digital Marketing in which you must share the content pieces, graphics, videos, pictures of your emerging business. People are usually active on social media like Facebook, Twitter, Instagram, etc. So sharing your blog posts or handling Facebook ad campaigns will give you profit in great amount.

     

    • Content Marketing

    Content is a vital component for you if you are working for a digital marketing company or agency. Content is the king! Content Marketing is nothing but creating and promoting the content related to the brand services, awareness, lead generation and rite in the urge for satisfying the level of customers.

     

    • PPC

    Who does not want to earn money? And if what if you can earn money just by sitting at your home? PPC,  Pay per click is a tactic which helps in driving traffic towards your web pages by paying publisher on every time your ad is clicked.

    Like we have talked about that Digital Marketing helps in handling customers relation from all channels, therefore, its is very important to know your customers and work as per the relative channels. To do that, consolidate the view of customer preferences and expectations across all channels of social, media, internet, news, direct mail, the point of sale, etc.

    Different aspects of Digital Marketing

    For B2B

    Digital marketing efforts should be in the center of your business if your business stands out to be onto Business to Business affiliation. This will value your marketing strategy and attracts the highest quality leads.

    For B2C

    Digital Marketing plays a role of your salesperson, basically, with the help of digital marketing, it is possible to reach out to your customers without sales person. The course will exhibit your true quality and help customers to reach their kind of things.

    Benefits of Digital Marketing

     

    • Website Traffic

    With Digital Marketing, you can see the exact number of people who have viewed your web pages and with the help of software tools like Hub spot, Google analytics you can see which pages they have visited the most and from which content they are liking your website. This helps in growing! The intelligence helps you to prioritize on both offline and online SEO.  

     

    • Attribution  Modelling

    An effective digital marketing strategy works only when the techniques used is accurate. This attribution allows you to acknowledge the latest trend of the market.

     

    • Branding and Promotion

    Every business tends to gain the good amount of branding and publicity in the front in their business. Digital Marketing helps your business to gasper the promotion and the known value of  the brand.

    What kind of content is needed in this form?

    Content is purely based on your audience what they like, what they demand and so on.  I am providing you with some of the stages which can help you to create the right content in the right manner.

    Writing and Posting Blogs is very essential for digital marketers. Quality content with right keywords can drive traffic to your website.

    Very affecting, they can actually persuade customers to like your page, posts, etc. Infographics are a good way of presenting their skills and work.

    Short videos can hold your customers for a log time, so you can start your short videos on channels like Youtube to hold the customers into a bond.

    Career in Digital Marketing

    When the world is going more and more Digital, creating your own space in Digital Marketing field is the finest trophy itself. The Study says that in the coming 3-5 years, digital market will see the blast in he course of the success. There are plenty of career opportunities one can draw in the field.

    Web Design/ Web Developer

    There is a difference between the two, web design is the designing of a web page and web developers are the one who handle the software, coding part.

    Content Developer

    Content writers and Content developers are the crucial assets for digital marketers. Content is not only limited to text but of mobile apps, websites and much more.

    SEO executive

    Search Engine Optimization executive is very important for your company. Like we have discussed above, SEO offline and online both hols the equal importance.

    Digital Marketing is the net level of the business for many companies, so read the text, know about the features, language, SEO things, and career opportunities.

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  • 8 E-commerce marketing steps to improve sales

    8 E-commerce marketing steps to improve sales

    E-commerce platform is one of the new emerging profitable economies. E-commerce is the lucrative proposition in its way and expects a much way longer with some of the amazing channels and steps are there to boost up your industry. Small steps can make a large difference and here are the best of 8 steps to generate the profitable expenditure in your e-commerce store.

    As an entrepreneur, you should know that altering your content and making slight differences will automatically drive traffic to your website. One is not bored of the e-commerce stores and thereby tend to purchase everything online, now it depends on you as entrepreneurs how to drive your desired traffic to your store.  

    8 E-commerce marketing steps to improve sales

    Improve your traffic by Instagram

    Instagram is one the new movement of the world which was set in the year 2017 After Facebook, Instagram plays a major role in the terms of business. One can share their posts, ads,  links to blogs and articles. Instagram is known to be an emerging Juggernaut for the e-commerce industry.

    Here is what you need to do

    • Post at least 3 images daily and update with a love content weekly.
    • Comment and Like on the competitor’s post
    • Follow and Unfollow the competitors
    • Get Leverage from other paid accounts to drive traffic in a good amount

    Paid Traffic

     

    You must have heard people using this word, Paid Traffic when it comes to the eternal of the profitable industry, paid traffic is one of the biggest tools. There is a chance that you might pay for an ad campaign but does not receive high expertise. Secondly, if you are following paid campaigns then there must be 3-4 ad campaigns posted up on regular basis.

    Here is what you need to do

    • Emerge into Facebook ad campaigns (Post 3-4 daily)
    • Go to a Twitter ad campaign
    • Do the conversion tracking
    • Call to actions

    E-commerce stepsCross-Selling

    Cross Selling becomes one of the preferable investment schemes that need to be taking up on the e-commerce platforms to enhance their sale structure. Cross Selling generally means branding or promoting the products of any other brand. You must have seen Amazon on the sidelines gives credit cards offers, this is an example of cross-selling. This is a very common tactic which offers great success for companies.

    Here is what you need to do

    • Affiliate your business with some of the premium brands
    • Make an exclusive deal on the same

     

    Go for Mobile ready Mo-commerce optimized

    Surviving in today’s generation and coping up with the competition becomes very difficult for an e-commerce industry without having the mobility in optimization. People now are generally lethargic, they don’t show their interest in pcs and systems instead go for the apps which are way too convenient. Thereby making a mobile app for your e-commerce platform can boost up your success to 80%.

    Here is what you need to do

    • Check out the structure and layout of your website
    • Select the mobility whether you want your app to be present n google play store or apple or both
    • Keep your mobile app up to date

     

    Seasonal cash discounts, Automate birthdays and Anniversary

    Customers love to get wishes on their D-day from their favorite store. So, set the key for automation of your customers birthdays, anniversaries so that they can get a warm greeting with amazing cash discounts. Apart from this, seasonal cashback discounts play a major role in the sale. You must have seen Amazon and Flipkart comes up with the sale like Summer season sale, End of the season sale, republic day sale, Diwali sale, Holi Sale. These are the basic occasion in which demand multiplies by almost 60%.

    Here is what you need to do

    • Automate and update your website for the customer friendly database
    • Ask for their birth dates, anniversary dates and email id (Probably)
    • Come up with some of the greatest deals for the customers
    • Allow cashback and discounts on heavy rates
    • Use exciting taglines

     

    Remove check out from the registration

    It is mandatory to remove the registration process while checking out. You need to understand your customers, you would shop online and be asked o complete the registration process first then many of us just cliche to the web page, to avoid that you need to give the customer the freedom of registration. There should be no pain in the first payment and a customer can opt for registration later.

    Here is what you need to do

    • Remove the mandatory registration process
    • Allow visitor to be a guest (For the first time)
    • Make the Payment mode easy

    Turn up your sales with online contests

    The most fun and amazing way of turning up your sale are believing in online games and contests. People do try to participate in this to earn cash prizes or gifts. You can perform alike social online contest by uploading a picture and asking for the caption, the best caption can earn a cash prize, cash voucher, gift voucher or anything.

    Here is what you need to do

    • Use social contests on Facebook, Twitter, Instagram
    • Ask them to share the contest by tagging friends or sharing to their wall
    • Coming up with new innovative contests
    • Gifting them the exclusive gift prizes

     

    Focus your 80% on your best products

    It is practically proven that focusing on your best products will boost your economic growth. Focus only on the best and traffic will be driven to your web page than focusing on every product and reducing the quality. In the end, quality is what matters!

    Here is what you need to do

    • Promoting your brand through your best products
    • There is no problem in flaunting your good reviews
    • Keep a check on other products too
    • Let the products with high demand be your savior

    So, these were the easiest and best ways to boost your e-commerce platforms. Take the roads, invest your materials and startup! To ensure that you are growing you need to focus on your customer’s demand and everything starts with what you serve their needs and demands.

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