FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Category: Internet Marketing

  • MARKETING AGENCY IN GURGAON

    MARKETING AGENCY IN GURGAON

    UNDERSTAND THE ROLE OF A MARKETING AGENCY IN GURGAON

    Gurgaon is a city that has rapidly grown into a hub for propelling businesses. The town is now laden with everyday hustles where starting up a new business is an arduous task for many. No doubt, how the most prominent brands had started to maximize their reach at times when they were unknown in the market.

    Yes, you guessed it right; Marketing. Promoting your business determines how successful an enterprise will be. And when you think of a Marketing Agency in Gurgaon, there are lots of considerations to make.

    An idea is the root of all businesses, whether successful or not. It all starts with a little idea and its timely execution. Once you are done with the goods and services intended to be delivered to end-users, the next step is to devise a game plan to promote your products.

    How Important Is Marketing In A City Like Gurgaon?

    Two decades ago, Gurgaon was a rural part of Haryana, which started gaining popularity gradually. Today the growth of the suburban market in the city has improvised as compared to its urban counterparts and stands comparable with Delhi. There has been a sheer change in lifestyle in recent years, and the income level of rural people is also improving. Thanks to the technological trends that have paved routes to many investors and enterprises to conduct business.

    Several reasons contribute to the success of businesses in the suburban regions of Gurgaon. Just like every other city in the world, companies have thrived here following a similar marketing approach, whether digital or non-digital. That’s why you need to have a Marketing Agency in Gurgaon to take your business to height.

    Marketing isn’t just limited to promotions or campaigning. It spans across all aspects of your business and all customer contact points, including your company’s website. How you interact with clients and consumers, and in fact, your business starts and ends with marketing. Marketing has a great significance in the mixed market, such as Gurgaon and can be categorized into various forms. Some of these are given below.

    Factors Adding To The Importance Of Marketing Agency In Gurgaon

    1. Privatization: Expansion of the Private sector gives rise to the adaptation of new marketing strategies as an essential ingredient to propel your business. Unlike the public sector, the private sector majorly relies on campaigns and promotions.

     

    1. Competition: Stiff market competition is why many companies take different selling approaches to maximize their reach. A rise in the competition has eventually escalated the use of marketing strategies hence fueling methodological and technological advances in almost all industries.

     

    1. Technology: Amid the lockdown, every small to the major firm knows the importance of technology in the marketing process. Digital platforms have opened many doors and boosted global production via robotics, mass manufacturing process, and commercialization.

     

    1. Communication: The Internet has made communication easier in an unimaginable way. Due to restrictions put in place, almost every marketing Agency in Gurgaon has shifted its approach to lightning-fast methods and channels to boost sales and productivity.

    Different Types Of Marketing That Can Be Successful In Gurgaon

    As an establishing or emerging company, the following are the ways to market your services through a Marketing Agency in Gurgaon, considering the structure of a mixed market and society.

    1. Traditional Marketing

    Traditional marketing refers to brand promotion on a platform channel that has been in practice since before the internet came to use. Generally, this process involves meeting prospective customers to convey information. This method of marketing wasn’t as easily accessible and readily available. This type of marketing is as effective for a marketing agency in Gurgaon area where people commute in bulk to the industrial sector day-in and day-out.

    1. Outbound Marketing

    Outbound marketing refers to intrusive campaigning through the use of print ads, flyers, TV ads, cold calling, and email campaigning. This marketing method is called “outbound” since the brand conveys the message to all consumers to spread awareness — whether they need it or not. Call centers are the best example of Outbound Marketing.

    1. Inbound Marketing

    Inbound marketing, on the other hand, focuses on attracting customers rather than interrupting them. In inbound marketing, your role is to tend to customer queries made by different users when they research more on your services and are prospective leads.  Your primary focus for inbound is on creating valuable experiences that positively impact the users.  You engage with users through conversational tools like email and chat, ensuring a promising value deliverance.

    1. Digital Marketing

    Digital marketing is one of the best and most reliable marketing tools in this era. Every Marketing Agency in Gurgaon has switched digitization during the COVID-19 pandemic.  This type of marketing is also contrary to previous types of marketing. Digital Marketing hadn’t existed about two decades ago. This type of marketing makes the most out of technology to reach the target audience.  In this type of marketing, you are more dependent on electronic devices, including the internet.

    1. Search Engine Marketing-(SEM)

    Search Engine Marketing (SEM) refers to all the activities carried out to ensure your products or services appear on search engine results pages (SERP). When a user types in a specific keyword, SEM helps your business appear on the top results in search pages. Two different types of SEM include Search Engine Optimization-SEO (for organic search) and Pay-Per-Click (PPC) advertising for sponsored SERPs. SEM is actively followed these days for business growth.

    1. Content Marketing

    Content Marketing is the pivotal instrument in inbound and digital marketing as it allows audiences to find the most-sought information on the web. Theoretically, it covers creating and publishing digital content (text, infographics, etc.) to your target audience.  You can see blogs, visual content, and social media networks as a common component of content marketing campaigns. The prime goal of a content marketing campaign is to help your audience.

    1. Social Media Marketing

    Social media marketing refers to creating content and promoting your brand and products on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Identify your audience as you create content not to sell but to attract users with the information it delivers. This unique content should be curated to the specific social networking platform to share along. There are numerous social media tools to help your content publish across different platforms and simplify the process for a Marketing Agency in Gurgaon.

    1. Video Marketing

    You must have watched a vlog on the internet to see product reviews or promo, that’s the next type of marketing you can choose as a marketing agency in Gurgaon. Video marketing is also a type of content marketing that involves video as a message conveyer. The aim behind creating videos and uploading them to your website is to boost your brand awareness, generate conversions, and finalize the deal.

    1. Email Marketing

    Email marketing is what public sector enterprises do to build consumer-base. It is the most common type of marketing campaign you can follow as a start-up Marketing Agency in Gurgaon. Email marketing involves sending engaging content or promotional messages to users who have subscribed to receive your services. Thee email campaigns work as a reminder to users and draw their attention towards your news services and offers. The main aim is to strengthen the relationship with your customers by offering them what they signed up for.

    Approach Every Marketing Agency In Gurgaon Should Follow

    1. Recognizing Brands

    Many Business Giants in the Indian market always emphasize on generating brand awareness. Brands such as Cadbury, Amul, and HCL are perfect examples of this. Like these brands, emerging companies have also been doing a conscious marketing campaign to generate & sustain their brand awareness. Your business should have specific strategies that cover aspects, namely, brand localization, awareness generation, and brand-building.  There are numerous approaches companies incorporate to promote the new launch of products or services.

    Conducting press conferences & events is the first thing to expect from a marketing agency in Gurgaon to let your product reach the respective audience.  For example, if your brand launches a perfume range, your agency should be able to drive a relevant segment of the society who would be their prospective buyers.

    1. Marketing Goals

    Establish and deduce tangible marketing goals, that is, goals that you can turn into numbers. For example, your target for a month is to gain a minimum of 30 new clients or to sell at least 20 products in a month. Doing so will increase your income eventually. Your goals can include sales, profits, or even improve customer satisfaction.

    1. Demographic Factors

    Middle, upper-middle & affluent class of consumers has a high demand for products and services where the primary concern is high quality & value for money.  On the flip side, the rural market is swiftly switching to such a service level in sectors like health, hygiene, etc.

    This fact is a preliminary opportunity for new entrants in the service sector to cater to the rural market. Companies should form a sound and smooth strategy to make a way in this market to reap significant benefits. Many companies fall short on this strategy by targeting the market that is always established. In a market-specific to rural customers only, your business strategy should focus on the design & launch of services that sounds appealing to the rural consumers.

    1. Price Sensitivity

    Indian class is categorized into four sections per the standard of living; Lower, Lower-Middle, Upper-Middle, and Upper class. Price sensitivity is also a key element when you consider Indian commercial space. It is essential to let the consumer feel the value of service while using it. This is where appropriate branding and campaigning are the part that a marketing agency in Gurgaon should heed to. As an emerging service provider, you should have a definite list of product pricing attributes and associated market placement. That said, price should be justified per the lower-middle and upper-middle-class as they are the most sensitive owing to their limited sources.

    1. Flexibility in Service

    As a thriving marketing agency in Gurgaon, your job isn’t just limited to reach the target audience and sell them services and products. The real deal is to keep the customer-vendor relationship alive by offering your services more flexibly. Reinventing brand promotion strategies is what determines the fate of every brand. Brand owners need to reinvent their portfolios from time to time to match up consumers’ needs. It’s critical to understand the mindset of clients and trending content in the digital age. This is where companies need a Marketing Agency in Gurgaon to restructure their brand image.

    1. Marketing, Branding & Advertising

    One of the key strategies is to have a precise bifurcated marketing method for branding & advertising services. As a reliable and most trusted Marketing Agency in Gurgaon, you should have an insightful understanding of the difference between Marketing, Branding, and Advertising. No business should ignore any of the activities in order to succeed. Before finalizing your strategy around Gurgaon’s culture, you need to consider local language, cultural framework, and symbolism. Companies must adapt to the local atmosphere in their marketing & branding campaign and earn value for the brand from a customer’s perspective.

    Why Is The Marketing Agency In Gurgaon The Ultimate Solution For Locals?

    Apparently, marketing is the heartbeat of every business organization in the modern era. It’s not something that the CEO can plan, the Production Manager can produce, or the Purchase Manager can purchase. Even the financial controller cannot budget until taking fundamental marketing decisions. Every department in a company or the enterprise is essential for overall growth. But marketing is the sole revenue-generating activity and is considered the most significant part for a Management to function.

    Marketing prioritizes customers’ needs by driving every activity towards customer satisfaction through the Quality of Service provided. From storage to delivery, advertisement to feedback and the significance of marketing lie in these utilities’ existence to satisfy customers and to earn a profit. If a firm in Gurgaon can satisfy its customers, it has better chances of growth even in uncertain times, getting support from a marketing agency in Gurgaon.

  • Digital Marketing in Dwarka

    Digital marketing is the most powerful tool to listen to customers and keep engaged with them across every channel: like Web, social, mobile, and email. In these platforms of Digital marketing in Dwarka, one can manage and automate every campaign, publish their contents, analyze results, and optimize it.

    Marketing has always been existing and is about connecting with your audience at the right place and at the right time. Today, Digital Marketing in Dwarka means a lot to meet the target audience, where they are already spending a lot of time i.e on the internet, so it is a form of marketing that exists online.

    Here Businesses leverage on marketing efforts on the internet using digital channels such as social media, email, search engines, brand names and other websites to connect with the existing and prospective customers.

    What is the role of Digital Marketing?

    In traditional marketing, they used posters, phone and print ads, television whereas in digital marketing in Dwarka everything takes place in an online platform and in electronic devices.

    This means that there are a number of endless possibilities for brands including video, social media, email, and web-based marketing opportunities.

    So for any type of business, Digital Marketing in Dwarka is vital for their brand awareness. Every brand needs a website or a digital ad strategy or have a presence in any social media. Digital marketing and contents are so common these days as customers expect it and rely on these as a way to learn about new brands. One can also use tools like analytics dashboard to monitor the success rates and ROI of your campaign. It has so many strategies and options associated with it. So you can be creative and experiment with a large number of marketing tactics on a budget.

    Digital Marketing Campaign:

    Digital Marketing in Dwarka connects with the customers online from their website to a business’s online boarding assets – email marketing, online brochures, videos, digital advertising, contents, and beyond. There is a spectrum of tactics and marketing campaign supports that falls under the umbrella of “digital marketing”.

    MOST COMMON DIGITAL MARKETING TACTICS:

    1. Email Marketing
    2. Content Marketing
    3. Online PR
    4. Inbound Marketing
    5. Search Engine Optimization (SEO)
    6. Affiliate Marketing
    7. Pay Per Click (PPC)
    8. Marketing Automation

    The best digital marketers in Dwarka, content marketer, email marketer have a clear picture of how each digital marketing campaign supports their goals.

    And depending on the strategy we use for marketing, marketers support larger campaign through free channels or paid channels at their disposal.

    Social media Marketer or content marketers, on the other hand, creates a series of blog posts that are paid or organic posts that serve to generate leads.

    Email marketer creates an email campaign to send those who download new e-books so they can read about the information of the company.

    Search Engine Optimization (SEO)

    SEO is the process of optimizing customer’s website to rank higher in Google Search engine result pages, thereby increasing the amount of free or organic traffic to your website. The digital channels that benefit from SEO are websites, graphics, and blogs.

    There are a lot number of ways to approach SEO to generate the maximum qualified number of traffic to your website.

    • On-page SEO :

    On-page SEO focuses on all the contents that exist on the webpage when one is looking at your website. By researching keywords for their intent and search volume you can answer all the questions for all the readers and rank higher on the Search Engine Result Pages (SERP) by keeping the results of those questions produce.

    • Off-page SEO :

    Off-page SEO on all the activities that take place off the page when we are optimizing your website.

    You might be asked like what activities that are not on my website will affect the ranking of the website. These are called backlinks or inbound links.

    The relative authority and the number of publishers affect on how highly you can rank for the keywords that you care about.

    By writing posts on their websites and by backlinking to your website or by networking with other publishers or by generating external attention by these links, you can earn the backlinks to move your website up on the SERP.

    • Technical SEO :

    This type of SEO focuses on how your pages are coded and on the backend of your website. CSS files, structured data, and Image compression are all forms of optimization in Technical SEO. It can increase the websites loading speed and is an important ranking factor in the eyes of Google Search Engine.

    Content Marketing Strategy:

    This denotes the promotion and creation of content assets for the purpose of generating traffic, brand awareness, customers, and lead generation.

    The content channels that plays a major part in your marketing strategy are

    • Blog posts: Writing articles and blogs about the Company demonstrates your industry expertise and generates organic traffic for your Business. This gives a lot of opportunities to convert guests and website visitors into leads for your sales team.
    • Whitepaper and E-books:

    E-books and whitepapers are long-term contents that educate any website visitors. It helps in exchanging content for a reader’s information by generating leads for your Company by moving people through the buyer’s concept.

    • Infographics:

    Infographics are a form of visual contents that helps any website visitors to visualize the content rather than they don’t prefer telling. We help to make graphics, texts, and videos to visualize the contents to help them learn about your website.

  • 7 Golden Marketing Ideas for 2020

    Well 2020 has begun, and things are not moving as expected, the world is going through a critical situation by fighting the COVID-19. With the difficulties faced by the common public, the world of marketing and business is also sobbing for help. The marketing campaigns did much better during the previous year as they not only did promote their brand but did much more, but the situations have changed and we need to bring more strategies to for our brand promotion as this Virus has already snapped off a lot of time for any business. So let’s get our hands on the new strategy that are awaiting for us in 2020.

    7 Golden Marketing Ideas for 2020:

    1. Upskill with Your CONTENT

    Content has been the ruler of marketing since the beginning and its important that the content you create should be understood by your dear customers. In a report form a digital source it was mentioned that Content Marketing was used by 77%  of B2B marketers. Hence these brands should create content that is relevant, authoritative, and that educates its audience.

    1. Imbue in Great Research

    Investing in research is an old technique but this is a very important one and is been continued to be used in this present scenario too. While research takes place the new changes, needs, preferences, and behaviors of the market and consumers is understood and in the marketing of product it is necessary to know the market very well, so hence imbuing on original research is a better way for great marketing.

    1. Livestreaming

    This is the new trend that the people were engaged in which was in a great rise in 2019 and is still in the game with the same level of dominance. It is a staggering way to market as its completely free, consumes a lot less time and effort, expanding over a wider section of the audience with a lot more better-targeted engagement.

    1. Explain away with Videos

    A short video of the product/service is always engaging than a written description, any individual will certainly go for a video output as it is easy to understand and it also remains in the memory for a longer period. Making video content to market the product always makes the win-win situations as it is an attention seeker and it brings up lot of target audiences interested in being part of the business.

    1. Chatbots

    This is an engaging technique for marketing both for the existing and the new customers for the business. Chatbots are a 24*7 assistance to those customers who visit the company website for any kind of information or any assistance, by introducing a better chatbot who gathers any source of information or other inputs that a company may need while providing information, or data that will help the user what they are searching for.

    1. Market Emotions-

    A consumer will buy any product or service if you are able to make an emotional bond with the product, people don’t go for the product they go for the emotions, hence the marketing should be done targeting the emotional needs of the customer and catch hold of these emotions as this is what matters a product sell, the marketer is able to make the product into an emotion it will be definitely sold, hence marketing on the basis of emotions is really important.

    1. Promotions with Giveaways

    Whenever a giveaway is been offered we can see a lot of rush moving towards these giveaways, as these giveaway contests are free and customers with no need of the project are also attracted towards these kinds of a giveaway as these make the audience to try their luck, and in this way the promotion is done with the noise and more and more public comes to know about the existence of the business and successful marketing is carried forward.

    These are some of the ideas that will help the business to resume in this COVID-19 Situation and will make it is easy for the business to continue with new ideas and backup plans.

  • How to represent business online ?

    How to represent business online ?

    These days, representing a business online has become as much important as the business itself. As we all know that today’s modern times are ruled by the digital world, so representing a business online has become a necessity. In today’s times, the online representation of a business is very high-in-demand. It has turned out to be a very popular practice. These days, all businessmen are accustomed to representing their business online. Online representation of a business is a highly lucrative way of prospering in one’s business. These days, it is one of the easiest, effective and the most efficient way of getting quick and huge success in one’s business.

    If you are still not convinced regarding today’s need to represent businesses online, then let us clear your doubts by answering the question, “why to represent business online ?”.

    Why represent business online?

    Market Visibility

    Representing a business online is the best and the most popular way to appear visible and active in the market. In today’s competitive times, there are a lot of companies in a particular industry which are dealing with the same business. So, it becomes highly confusing for the customers to choose among the almost similar kind of companies. Therefore, in order to clear out the confusion of the customers and to present the uniqueness of one’s company, one should represent his business online.

    Popularity (Advertisement)

    Popularity is a kind of a must for the success of every company and its business. Being popular, reputable and successful in the industry is the dream of every business and in order to fulfill it, every businessman does all possible efforts on his part. But every businessman’s dream of becoming popular, reputable and successful can easily be fulfilled if one represents his business online. The online representation of a business opens up multiple ways of a business’ advertisement.

    Through social media platforms like Facebook, Instagram, LinkedIn etc. , a business gains very high popularity. Moreover, through advertising on online shopping platforms like Amazon, Flipkart, Snapdeal, eBay etc. , one can easily be popular and successful in one’s business. Apart from this, SEO optimized content of the website of a business is a very profitable way of being popular by getting more traffic on one’s website.

    Makes a brand

    Online representation of a business via social media platforms like Facebook, Instagram, LinkedIn etc. , through online shopping platforms like Amazon, Flipkart, Snapdeal, eBay etc. and via Search Engine Optimization of a business’ website’s content are the most popular, easy and effective ways of turning out ones business to be a brand in the marketing industry. Therefore, the online representation of a business is a highly efficient way of making it emerge out as a popular and respectable brand.

    Attracts investors

    The online representation of a business through the highly popular social media platforms, online shopping platforms and Search Engine Optimization are quite useful ways of attracting investors towards the business. Online representation makes the customers and people in general aware of the presence of a business in the industry.

    It also makes people aware of the uniqueness and value of a business. So, it can be said that the online representation of a business is a highly lucrative way of attracting investors towards the company which eventually contribute to making the business successful.

    Professional and online experience

    Representing a business online gives way to the businessman to gain professional experience over his business. With the rapid increase in digitalization, having professional experience of being able to deal online is a must.

    Online representation enables one to deal with more and more customers and thus, helps the businessman to gain more market relations. Therefore, it can be said that the representation of a business as online is highly beneficial for the businessman as it turns him into a professional and experienced person in the field of his business.

    How to represent business online?

    Now, a highly important question which arises in a businessman’s mind is that how to represent his business online. So, we must tell you that representing a business online is not at all a tough job these days, rather it’s a very easy and affordable way of expanding one’s business. There are several easy and inexpensive ways available in which one can conveniently represent one’s business online. Following are a few ways in which one can represent one’s business online :

    Through social networking

    With the growing popularity of social media platforms like Facebook, Instagram, LinkedIn etc. , the online representation of business has become very easy.

    Linking ones domain’s name to ones social media page is a very popular, easy and inexpensive way of representing one’s business online. Linking up to the domain of the business with the social media page increases the company’s social as well as market visibility, and this eventually helps the business to grow faster.

    Through online marketing

    Another highly popular and convenient way of representing one’s business online is to link up the business domain’s name with the online marketing platforms like Amazon, Flipkart, Snapdeal, eBay etc. The addition of the domain enables the customers to directly be able to visit the website and catch a glimpse of its features and services. So, therefore, it can be said that representing a business online via online marketing platforms is a very easy and successful way of getting success in one’s business.

    Through company’s email ID

    Keeping the business domain’s name as ones company’s email ID is a very easy, effective and efficient way of representing one’s business online.

    It is fully free of cost way of one’s business’ online representation. An email ID with the name of business domain looks much more professional and attractive than the email ID of a particular person’s name or a random email ID, so it can be said that a business can easily be represented online via the company’s email ID.

    Through company’s website

    Keeping the business domain’s name as ones company’s website’s name appears to be highly professional and attractive from the point of view of the customers. By doing so, one can easily and inexpensively represent one’s business online. Customers are much more attracted towards the business if they see the name of the business in the name of the website. So, adding the name of the business’ domain to the name of the company website is a very effective way of representing one’s business online.

    We hope that this article is answering all your queries regarding the online representation of a business. But in case, you still have any further queries then feel free to write to us by dropping your comment. We’d surely be assisting you.

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  • How to build online reputation for business?

    How to build online reputation for business?

    What comes to your mind you speak of online reputation? Is it some kind of label that you get from your customers? Definitely ‘no’. Online reputation actually describes what opinion do people hold towards your product and services. Having a reputable online reputation is a dream for all online business owners. Though it is not something that can be created in a short time. It takes a lot of patience, efforts and obviously hard word.

    The bigger the extent of your brand’s acknowledgment the bigger the reputation will be. It is something that builds over time, it shows how much faith and trust the customers put in you. To achieve something like that one needs to know what customers really want! To keep them interested in social media platform is one the most effective way to keep the customer engaged with your brand. Let’s see what else is there!  

    & Steps that will help you to build online reputation

    Know what brand you want to build

    It is way better to have preplanned your brand and what is it about before getting started. You need to be crystal clear about what you are offering and how do you want your brand to be seen. The way you project your business will reflect back to you through the opinions of your customers. You already need to have an idea how people will recognize your brand name and relate to it.

    Finalize the brand name beforehand

    If you have already decided the name you have done a great job. But before launching your website check out online how many searches are there for your that name. It might be possible that you get negative results or no result at all for that particular name. Such a name will take even longer to show up on the search engine. Rather make a list of several names and make a thorough check online.

    Jump into social media before you start

    Since the competition is very online with multiple brands that having established their name already. It is quite challenging for a startup to build its own name and reputation. To get in the competition you need to first start promoting your brand name across all social media networks before you start your business. That way you make a strong foundation for your business to start with.

    Beware of your competitors

    Don’t take too long to create your online presence. As it may give your competitors a chance to destroy your online reputation. There have been cases in which rival brands had taken advantage of such situations. Such brands can make fake page disguised in the name of your brand and make negative promotion using it. To save yourself from getting into such harsh situation, ensure that your pages and blogs are live.

    Build a connection with an online audience

    Keeping up with your online audience through social media platforms must be one of your priority. These social networks give you access to an innumerable audience which increases your chance of building the brand name and hence online reputation. Being active online on regular basis will help you reach more people and get reorganization. Use creative and trending content to engage with people online.

    User feedback is the key

    Feedback will not only help you know the experience of your customer. But will also give you a chance to understand what else is there to offer. Having a positive feedback will have a great impact on your online reputation. As potential customer give a high priority to the feedback by those who have been using your products and services. Feedbacks will give you multiple benefits so make sure you ask your customers for it.

    Stay positive towards a negative response

    Every customer loves nothing more than a quick response.  No matter whether your customer is complaining about something. Just try to handle such cases as generously as you can. Try to resolve the issue at the earliest and you will notice that your efforts will be appreciated. That particular customer might become your admirer. Those are the qualities of a reputed brand.

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