FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Category: Internet Marketing

  • Online Marketing Made Simple: A Step-by-Step Guide

    Online Marketing Made Simple: A Step-by-Step Guide

    Online Marketing Made Simple: A Step-by-Step Guide

    With the share of people spending time on electronic devices is going up, offline marketing is going down. The advent of electronic devices has lead online marketing to become an investment in a business. As can be inferred from the name, online marketing is essentially promoting a business online. The fact that, “The internet is transforming the way people buy products and services” is truer today than ever. Keeping this in mind, people are promoting their business online in a variety of areas like video, blogs, e-mail, social media and many more.

    The standard marketing strategies have taken a backseat to its online counterpart. Nowadays, we don’t pay much heed to the road-side billboards as we are busy on our devices. Even if we catch sight of some of them while driving, their impression doesn’t lasts long. As the electronic giants, Apple and Google are working on self-driving cars, soon we’ll miss those advertisements on road-side and next to bus-stops. Google local, where people can easily locate pictures and reviews of the business, has replaced the Yellow pages. It is high time for the ones owning a printing press, to look for some alternate business.

    Online Marketing

    Before buying any product in the market, people compare its price online, if they find some exciting deals online, they go for it. Online marketing is a very vast subject. The main classification of online marketing are-

    Search Engine Marketing (SEM) 

    It is an umbrella term that refers to the task of driving traffic and attaining visibility from a search engine through paid advertisements. SEM is basically buying traffic through paid search activities like search ads, shopping ads, display and banner ads, in-app ads, social media ads, retargeting and remarketing ads, mobile ads, etc. Paid search advertisements focus on investing in precise ads to achieve eminent positions on search engine result pages.

    Search Engine Optimization (SEO) 

    SEO is a framework which is followed by website owners to reform their websites for search engines, thereby improving search engine rankings. Basically, it is a set of rules that help in driving traffic to your website through unpaid or free listings. SEO can be on-page as well as off-page. On-page SEO consists of activities like keyword optimization, content creation, social media integration, etc. Off-page SEO consists of activities like link building.

    Content Marketing

    It is a marketing strategy which involves the creation, publishing, and sharing of content such as blogs, videos, and social media posts. Content marketing is all about delivering the right information to right audience in right time. It is a process of creating high-quality content and at the same time promoting your brand as well.

    Social Media Marketing (SMM) 

    The use of social media platforms like Twitter, Instagram, Youtube, etc, for the promotion of a brand, a website or company’s product is nothing but Social Media Marketing. SMM is a technique that targets the social networking sites to reach customers and audience to publicise a product or services.

    Pay per click (PPC) advertisement 

    It is basically an online advertising option that charges you per click to your website. PPC is an online marketing strategy that empowers business owners to place their ads on a website in exchange for a fee each time a user clicks on it.

    Affiliate Marketing 

    The idea behind affiliate marketing is to promote other people’s products or websites and earning commission for it. As an affiliate marketer, you can do publicity of a product that you feel has quality and value and in return, earn revenue for it.

    Email Marketing 

    You can build an email list and share your website or products with others. Every email sent to a potential customer comes under email marketing. The email you write must be attractive enough and cleverly drafted to drive more audience.

    These were some strategies that cover online marketing. We looked at three types of media that are broadly used in online marketing – paid, owned and earned. All these together, build the foundation of online marketing. As change is a part of life, so, we must change old-school marketing techniques and look forward to the latest marketing techniques, to make our business successful.

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  • How to increase website traffic?

    How to increase website traffic?

    Follow these steps to increase website traffic!

    In this world where a staggering number of domain names get registered every day, if you want to out-shine, you need to come up with something unique. This might sound a bit cliché but it is the truth of the hour. It is very ironical that in real life everyone avoids traffic, and on the web server everyone craves for internet traffic. The existence of your website is ineffectual if it has no traffic. It is natural that you want people to read your content and the more the people read it, the more motivated you will be. So, there are many people working day and night to increase website traffic. Increasing website traffic is no joke in a fiercely competitive platform like this. One just needs to learn how to leverage some techniques to increase website traffic. In this article, we’ll discuss some skills of the same.

    increase website traffic

    • The Skyscraper Technique: 

    To get traffic to your website you need to be better than the best, just like to stand out in a city you need to have the tallest skyscraper. For this, you need to look out to the website of your niche with a massive audience. Examine its content and try to make your content even better than that. So the very first step is to know your competition and then to deliver a remarkable content to your website.

    •  Know your target audience and find influential people:

    You need to understand what type of people you are aiming at so that they can link to the content you’ve written. You need to choose the topics to which your audience can relate to. When they relate to it, naturally they share it, leading to a decent increase in website traffic. Targeting the audience itself is not sufficient, you need to reach out to some influential people like famous bloggers, YouTubers etc so that they share your site with their followers. It is very much important that those influencers also relate to your content, only then they’ll share it.

    • Keyword analysis:

    Use keywords with care. Identify the targeted list of keywords frequently searched by the users and use them on your site. Do a timely analysis of the website traffic, which is the key indicator of the progress for your keywords.

    • Search Engine Optimization:

    You need to optimize your content so that it tops the search engine. For which, you can create a nice page title with keywords, use meta tags and write essential phrases on pages of your website. The title of the page matters the most. The title which contains proper keywords drives more visitors to the site as compared to another site with the ordinary title.

    • Generate links:

    Once you’ve written a nice content, you want to drive traffic to your site. To outreach people, you need to work smartly. Even if you have got a good traffic, it doesn’t mean that it stays forever. Content gets outdated. For that, you need to update your site regularly so that your audience stays glued to it.

    • Maintain an email list:

    It may sound a bit old-fashioned, but to increase website traffic, this is one good way. If you still don’t have an email list, make it and send out a mail to each person regularly. People take their emails very seriously. Even if they don’t share it, at least they’ll open up the link to take a look at it.

    • Post on social media:

    Nowadays, every person next door has an account on Facebook, WhatsApp, Instagram, Pinterest and many more. Social media is the easiest and free platform for publicity of your website. You can just post an eye-catching caption with a picture and the link to the site on your social media handles.

    • Paid advertisements:

    If you want to witness a big boost in your website traffic just invest some money. Pay for advertisements to be screened on social networking sites. Facebook and Instagram feature advertisements that attract a large audience, this is a nice way to spread out your content.

    These were some techniques which can assist to increase website traffic immensely. One needs to focus on each of these to optimize the number of per day visitors to their website. One cannot just sit and wait for a magic to happen after making a website. It totally depends on the individual that how he/she or his/her team is working on driving their website to top the search engine, amidst immense competition.

    If you liked this article don’t forget to share with your friends!!

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  • DIGITAL MARKETING PLANNING AND DEVELOPMENT

    DIGITAL MARKETING PLANNING AND DEVELOPMENT

    Media planning is the task of allocating promotional budgets to multiple media channels/platforms to communicate a product’s presence, differentiators and values. Traditionally for marketers, this has been a crucial exercise and mostly conducted in collaboration with an agency which works on behalf of the company and gets a commission for handling media buying, placement, and execution activities. Let us look at some of the traditional definitions which form a part of media planning.

    DIGITAL MARKETING PLANNING AND DEVELOPMENT

    1. Media channel: It is the medium or platform through which brands communicate their message to target audiences. Typical traditional media used for promotions include television, radio, newspaper, magazine, while digital channels would include company’s website, third-party sites, social media sites, blogs..etc
    2. Media Vehicle: It includes specific methods by companies to deliver the communication message, for example, advertisements placed on a TV or a radio program. In digital cases, it is ads in the news-stream of a Facebook user or ads inserted into twitter stream.
    3. Media audience: The target audience which consumes a particular communication message placed on a channel. In TV, specific advertisements are placed during a particular program, while in online media, it could be the audience watching a particular ad placed on a single landing page of a website.
    4. Media schedule: In digital media, companies identify the decision making which makes media scheduling highly targeted and real time.
    5. Media Budget: earlier, firms need to think of allocating a part of their revenues to marketing on defined channels. With digital channels, marketers need to think and invest in multiple other factors like Market research, customer profile development, testing strategies, costs of tracking and monitoring, purchasing analytical products etc
    6. Media delivery: Finally there are concepts of media delivery like reach, frequency, and impressions etc which have different connotations and strategies in the online world.

  • TOP DIGITAL MARKETING AREAS AS CAREER TRACKS

    Top Digital Marketing Areas as Career Tracks:

    The most popular and upcoming marketing career tracks include:

    SEO Manager: Search Engine Optimization is one of the most popular and sought-after career options for aspiring digital marketers. At the same time, it requires a lot of patience and skill on a day-to-day level, as the output is dependent on regular changes in search engines, keyword rules, rankings etc. key SEO career areas include SEO analyst, SEO Copywriter, keyword strategist, link builder etc..

    PPC Executive: Most adjacent to a career in SEO is one in Paid search Marketing which includes career options like Campaign Analyst, Campaign Manager, Account Manager, Copywriter etc. With increasing digital and e-commerce businesses in India, this is one of the most sought-after careers and supporting this recent spurt is a lot of funding money being pumped in through advertising of start-ups and new age internet firms.

    Social Media Marketing: with Social media gaining highest prominence among digital marketing techniques with wide applications and integrations across other digital marketing areas, multiple career options have opened up in this crucial area. key profiles include social media analyst, online community manager, apps manager, social media manager etc

    Content Manager: Content marketing has lots of interesting positions for digital marketers, key among them being content writers, design and multimedia profiles, art directors, content managers etc

    E-commerce Management: with e-commerce on a high growth track globally and especially in India, multiple technology, management, marketing and content related jobs have sprung in last two years like e-commerce payment management, search and display advertising, product marketing, content development.

    Display Advertising: They have an option to work with agencies; internet start-ups need strongly display advertising skills. The key roles include account executive, media buying, campaign manager, trafficker, quality assurance executive, programmatic buying manager.

    Mobile Marketing: with mobile being the fastest growing platform on the digital side, it is no surprise that multiple job profiles have emerged specifically to mobile marketing in areas of mobile technology, customer management, channel management, data, content, advertising etc Key roles include segment marketing manager, platform marketing, communications manager, local services specialist, mobile  advertising and many more.

    It is crucial that career aspirants thoroughly analyze which areas they want to develop their expertise in and build in-depth experience in one of the careers.

  • DIFFERENT FORMS OF DIGITAL ADVERTISING

    THE MOST POPULAR WAYS TO ADVERTISE AND DIFFERENT FORMS OF DIGITAL ADVERTISING:

    Many years ago, digital advertising is just a bunch of banners that is to be placed prominently on websites. But whenever you click on them it is very annoying. Today digital advertising is growing faster and there are many online ads being created to target audience. It is being produced based on website content and call to action.

    DIFFERENT FORMS OF DIGITAL ADVERTISING

    There are various terminologies one need to know in this digital world. Digital ads are creating leads in your business and get your message in front of the masses. One may read the ads either in iPad, Personal Computer or laptop or smartphone or tablet. But this is the playground, where one can become successful. There is an old saying; you can catch a fish where the fishes are.

    GLOSSARY:

    To get started here is a glossary.

    Impressions:

    Think of advertising on a TV or Radio. The ads are played quite a number of times and it is guaranteed that n number of people will see and interact with the business person and they feel determined.

    In a similar way, many people visit a website and come to see your ads in digital media and few percentages of people come to know your product. Say if 50 persons go through the ad, at least you can gain by those impressions.

    Contextual Targeting:

    Targets are met every day based on the user’s information, impressions, their browsing habits and patterns of shopping. Each and every ad is target based and served to people or visitors. Say, for instance, if you are booking a flight ticket or train ticket then the user will experience going through the ads for travel bags, booking a taxi, luggage’s etc for another few days.

    Then we make or check with the email campaign, through which we can know immediate and accurate results.

    ADVERTORIAL:

    Sometimes one may announce that as a paid advertisement. One may create ads about men’s looks, men’s fitness, and health, depending on your product. The contents of your ads get leads to your product.

    Keywords:

    The advertisers catch the keywords or phrases based on the product and trigger ads for the client who is searching those words in Google. These keywords are indirectly related. For instance, you may use “box of chocolates” or “day out to dinner” to trigger Valentine’s Day purchase.

    Interstitial ads:

    Few ads need to have appeared before one is accessing the contents. Here they will pay for monthly subscription. But due to these ads, it loads slowly and the page is interrupted and there are ads during the natural flow of the reader. These kinds of ads are time-consuming and may do a lot to damage your brand. Also on online Media, one may often come across cost per click and this is how much you get paid after someone is clicking on your ad. Cost per lead is also there, where one gets paid when the click turns into a lead.

    Still, there are some terms in digital advertising.