Category: Internet Marketing

Want to increase your sales? Build out a website that reflects back to your buyers the personas they identify with.
That’s step number one. But it isn’t the only step. Once you get a site up and live, you must understand:
1. How to drive traffic
2. How to convert that traffic
3. How to bring people back
4. How to measure and report
5. How to repeat that success
This post will teach you exactly how to do that, subsequently increasing sales, revenue and customer loyalty. Here are a few things you’ll discover.
How to Drive Ecommerce Traffic and Convert Customers
• What is the 10x content and why it is crucial for increasing your search rankings to drive traffic to your website?
• How to use industry influencers to grow sales through search engine optimization.
• The importance of mobile and social optimization (89% of smartphone usage is spent on social media apps!) for sales.
• Why you should follow your competition’s most engaged users.
• What Phrase Match Keywords are –– and why you’ll get more bang for your buck with them than with Brand Match or Modified Broad Match keywords.
• Why segmenting your Google Shopping traffic can lead to significant uplift.
• The importance of reviewing your site search report once a month and querying your own site for at least the top 20 most common searches.
• How to use psychological triggers to increase and drive conversions.
• Why the internet is a lot like online dating [i.e. test, iterate, test again].
• The value of buyer personas and why you should break your analytics efforts down into multiple segments of visitors.
• What Google Analytic’s Model Comparison Tool is, and when [also why] to use it.
This is us leading you to the ecommerce waters – it’s now up to you to drink.
How to Drive Traffic to Your Online Store
In the online retail world, traffic is the foundation of your brand’s success. If you can’t drive traffic to your site, conversion and analytics (the second and third tactics) won’t matter. But, how exactly do you increase ecommerce traffic? A variety of ways. Today, we’ll be covering:
• Search Engine Optimization: The strategy to increase net new organic (non-paid) traffic over time.
• Social Media and Social Media Strategy: The strategy to engage with your audience on social media platforms to bring them and their friends back to your site.
• Ad Words/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced.
• Google Shopping: The strategy of using Google Shopping to earn middle and bottom of funnel traffic (i.e. high-converting traffic).
Let’s dive in.
1. Search engine optimization.
In my mind, there have been three major phases in SEO.
1. In the first phase, it was all about metadata, keyword density and basic structure. Search engines were simpler back then and easier to fool. It was possible for startups to compete with industry heavyweights.
2. The second phase added a new emphasis on unique, quality content and inbound links. This phase gave birth to the ‘Content is King’ movement.
3. The third phase, the current phase, is the most virtuous of all. To compete with big box chains as a small-to-mid-sized ecommerce retailer, you now have to create what experts call 10x content –– content so meaningful, unique, comprehensive and shareable that it’s ten times better than anything else someone could read on your chosen subject.
You also have to prove to search engines that you’re a contributing, relevant and respected player in your industry community.
Easy, right? Let’s walk through how to optimize your site to increase traffic.
There are 4 main ways.
1. Architecture, links, general content
2. 10x content
3. Community influencer status
4. Links (again, because it’s that important)
Architecture, Links, General Content
Everything from the first two phases is still important.
In fact, without solid site architecture, unique content and a paddock of quality inbound links, you can’t even get a seat at the table.
Think about all those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.If you fail to perfect these basics, you likely will not qualify for further consideration in the minds of the search engines.
These are the bones of your site –– and they need to be strong.

10 x content can take the form of:
• User guides
• Videos
• Deconstructions
• Ebooks
• Definitive essays and/or explainers
The list goes on and on, and is added to every day by the cleverest and the most hungry.10x content needs to have a fresh angle, a wealth of expertise and style, and obviously, overwhelming value.You’ve got to become one of those hard-charging expert innovators, and it’s not easy.That’s why athletes need coaches and successful businesspeople need mentors. It takes a community to build this kind of content and expertise.
And, the hard truth is that if you can’t become this kind of an expert, then you probably don’t deserve to rank highly for your keywords.
Invest in Google Ad Words and pay-per-click advertising.
The fastest way to drive traffic to your online store — and the kind that will drive conversions — is to pay for it.
But pay-per-click advertising is a subtle art, especially when you’re trying to compete on unequal terms with a big-box retailer.

Web Design Services in East London..Revamping a Digital Brand..
We are a strategic digital agency based in East London. Our team helps clients to grow their businesses.
FCR Group Ltd at East London is a web designers and digital artists. They provide high quality content that web designers can use for learning new techniques and to inspire them in their own work, covering everything from graphic design to photography to illustration and web design.
FCR, East London, is a web design company that delivers a daily balance of creative tips and helps you find design inspiration across web design, graphic design, 3D and more. We help in bringing the very best design work to web designers and offering the insight that enables them to learn the latest trends and developments in global design and to create their best work.
Take a look at our work. We create websites that keep your customers coming back for more. The FCR Group Ltd at East London wanted to attract consumers and businesses to its new landmark in London. We have built a quality website that showcased this premium property and laid the foundations for future developments.
Our Team
We believe in giving our people freedom to flourish and encourage them to drive commercial and social initiatives forward themselves.
Our work
We knew that this project was more than a web build and had to reflect the benefits of the business cases. We built a website that reflected the innovative.
FCRGroup at East London is a strategy-led digital agency. We combine design-thinking methodology with digital expertise to help businesses design, market and deliver compelling customer experiences.
We’re award winning we’re growing and we have a progressive culture that encourages individuals to take initiative for the good of their own development, the wider team and the clients and markets we serve. We build teams of talented people who balance idealism and pragmatism, striving for outstanding results to give illustrative design, web design trend reviews that are commercially viable.
We’re team of digital marketers who can develop digital marketing strategies and plans to fulfill our Clients’ customer engagement, acquisition and nurture goals.
The team of social media with a strong grasp of digital channels, their strategic application, the machinery of modern-day marketing (e.g. experience/marketing automation platforms. You will have active emerging tools & trends and a good understanding of social media strategies in campaigns.
It is full of design news, trends and events, beautiful design portfolios , young design bloods, design articles, photography’s, fashion, creative advertisements, architectural inspirations, video design and hand-picked design stuff from all over the globe.
The focus is to develop effective joined-up multi-channel strategies, business cases, defining key words and then working with the delivery team to transact plans. You will work with a strategy-led design team that uses Design Thinking to develop customer-led digital experiences and a marketing team with capabilities in content, biddable, email & affiliate.

Email Marketing eats a huge chunk of business’ budget, additionally, no one wants to be bothered by unwanted spams. If a lot of your mails land up in spam folder or straight to junk without being opened, it can be very damaging to your business. You can even be marked as an official “spammer”.

Even after creating an exhaustive list of accounts to broadcast your mails, your task is still far from over. Your mailing list needs to be maintained so that your subscribers embrace your mails with open hands.

Here is the continuation of our list for maintaining an efficient email list:

 

1. Remove Accounts which seem Fake and Spam

This tip is again focussed on the wisdom that the quality of mailing list dominates over its size. A list of Email IDs that do not even engage with your email is as good as junk. Right people targeted carefully are going to read to Email anyways. They might even convert by clicking on the links and eventually turn into prospective leads.

But the problem is that most mailing lists are full of phantom or Spam accounts. Most of the Email marketing and Automation softwares automatically remove spam profiles by applying SPF, DKIM and DMARC protocols.  For clearing out such useless accounts- Look for common signs of spammers with email addresses that look like “sales@somecompany.com”. This is an example of custom domain addresses and you are probably never going to get a response from them.

 

2. Monitor and Minimize Bounce Rate

 

Bounce rates means the percentage of emails that do not get delivered and bounce back to the sender. There are two types of email Bounces, hard and soft. Hard bounce means that the email you send is returned from the recipient’s email server, while in latter, the email is accepted by the recipient’s server but returned from the subscriber.

 

A high bounce rate can blow up the ROI of your campaign. Investigate the reason of Bounce, which may be a result of spam account or an incorrect email address. It may be a server issue sometimes and trying at a later time may resolve the issue. If the problem still persists, delete the account from the mailing list right away. A high bounce rate can officially get you marked as a spammer. Clear these questions beforehand if you are planning to buy an email automation software.

 

3. Rectify Common Spelling Error from Email Accounts

This is an additional tip which is otherwise not recommended but is very effective for a small or 1000 something mailing list. Sometimes your subscribers might have intention and enthusiasm to join your list but simply made an error in hurry.

 

All Email Databases have some accounts which are spelled incorrectly.  You would have come across email addresses with domain names like “gmal” or “yoohoo”. Either delete these accounts of edit the domain names to reduce the bounce rates or better still, reach the correct inbox.

 

Mailing lists are the most widely used weapon for Digital Marketing. With Emails your product reaches the audience directly. Though collecting data for subscribers is a huge task in itself but that list must be properly maintained to reach a good quality consumer base. Apply the above hacks, and you would not need complain. At all.

Content Marketing is an effective and one of the most aggressive strategies for increasing online user participation on the digital domain. Though there are various strategies to improve the quality of your content, here are some workable hacks to promote your blog:

1. Find influencers

Think about the promotional aspect of your blog right from the start. Infuse quantities and qualities in it to make it good enough to share, by influencers and an average reader. Use online services to find influencers who are bloggers, thought leaders and authorities who have created a huge fan base and earned respect in a specific field(s).

After finding influencers, contact them and ask politely to share your blog. One very effective trick to get in their good books is to cite them in one of your blog or social media post. If your content impresses them enough, a single share by your “idol” can successfully attract hundreds of views within seconds!

2. Social media

We all know that Social media platforms are important for promotion of products, services and other digital marketing efforts. But there are some other lesser known features to exploit for better audience engageability:
• Use attractive images as the thumbnail for your post in social media update. It is also relevant for platforms such as youtube and other type of “click and know” type of content. Enticing image encourages users to click on the update.
• Shoot surveys and generate rewards for random survey takers or the most active members.
• Keep your social media profile active and popular. Update your profile and cover photos regularly and in the description, link it to your landing pages
• Pin the most interesting post on the top of your page and incite user excitement about your blog.
• Schedule your updates and post it to match your audience’s most active time period. Usually from 10 to 10.
• Shorten URL using free services like bit.ly and goo.gl and reduce the character of your post which is otherwise eaten up by long web addresses.
• Apart from having social media sharing buttons at the bottom of your blogs, also have links to profiles of your business right on your website.

3. Paid promotion

Paid advertising amplifies your marketing efforts immensely. Opposed to the popular misconception, it is not only used for selling products and services but also for blog promotion:
• While PPC marketing gives meaningful ROI in trading but you can always keep your investment low with long tail keywords. With careful analysis of user behaviour data generated by analytics and marketing automation software, you can generate quality traffic to your content, without heavy inputs.
• All the social media platforms offer paid promotion facilities on their websites. Boost the most interesting and popular post and maximise the social reachability of your profile.

All the above strategies are frequently adopted for content promotion, check out the part 2 of our blog promotion hacks for some other important techniques of effective advertising.

In the last part I listed some hacks to promote your blog, viz. Influencers, Social Media and Paid Promotion. Let’s look at some more of the effective ways to boost your blog’s online presence.

4. Email marketing

Right from the beginning of Internet generation in 90’s, it has been the starting point for most communication, personal/ professional or advertising. It is still a very important and effective strategy after so many years. In addition to sending newsletters and RSS feed make sure to implement the following qualities in your mails:

• Ask and encourage readers to forward your emails and posts, add buttons for social media sharing.
• Update your database and segment your mailing list to remove dead spammy and inactive subscribers to reduce bounce rates.
• Promote special offers through emails, to get more traffic on your website. If your blog deals with providing knowledge and some specific subject send links to eBooks and online courses.
• In addition to using pre designed templates, sometimes send out plain text emails for a more humane touch.
• Use enticing “subjects” in your email, which makes your communication too attractive to resist. People must actually open and read your communicated message.

5. Data science and personalised targeting

Targeting techniques have changed drastically over the period of time. A huge data (big data) is available to marketers from eCommerce websites, analytics and email service providers. Proper use of this bulky data helps to create a more personalised experience for your audience.
Marketers are creating audience-specific campaigns instead of making common campaigns for all audience.
 Use analytics data to gauge consumer behaviour and create distinct profiles.
 Create a unique marketing campaign and communication according to the nature of profiles.
 Make sure to not include the same individual in two different profiles. Keep updating your profiles after subsequent marketing effort.

6. Niche websites and guest blogging

You cannot expect to post your content at any random place generate likes and shares by audience. Chances are that you would be flagged as a spammer and lose credibility in the online community. But as they say there is a proper way to do things:

 Find websites that belong to your business and allied services.
 Make profiles on such websites and post regular updates. Make sure to add shortened link of your blog in all your posts.
 Post insightful answers to related questions by other members. It enables you to build a following and become an influencer yourself in your niche!
 The platform which actually relates to you would always be much more interested in sharing your content, as compared to the wider audience base.

Guest blogging is an effective way to generate traction on your fresh blog. Build backlinks to your website by inserting natural links to your blog in your posts. However, your content must be state-of-the-art for a noteworthy guest blogging website to approve.

Though all these hacks are absolutely important to promote your blog but it is actually more important to analyze the data of your campaign. A critical scrutiny will decide the course of your next blog post, and its success.
I hope you use these tricks and generate landmark traffic to your website!