FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Category: SEO

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there’s you, the search engine, and the searcher.

  • 7 Golden Marketing Ideas for 2020

    Well 2020 has begun, and things are not moving as expected, the world is going through a critical situation by fighting the COVID-19. With the difficulties faced by the common public, the world of marketing and business is also sobbing for help. The marketing campaigns did much better during the previous year as they not only did promote their brand but did much more, but the situations have changed and we need to bring more strategies to for our brand promotion as this Virus has already snapped off a lot of time for any business. So let’s get our hands on the new strategy that are awaiting for us in 2020.

    7 Golden Marketing Ideas for 2020:

    1. Upskill with Your CONTENT

    Content has been the ruler of marketing since the beginning and its important that the content you create should be understood by your dear customers. In a report form a digital source it was mentioned that Content Marketing was used by 77%  of B2B marketers. Hence these brands should create content that is relevant, authoritative, and that educates its audience.

    1. Imbue in Great Research

    Investing in research is an old technique but this is a very important one and is been continued to be used in this present scenario too. While research takes place the new changes, needs, preferences, and behaviors of the market and consumers is understood and in the marketing of product it is necessary to know the market very well, so hence imbuing on original research is a better way for great marketing.

    1. Livestreaming

    This is the new trend that the people were engaged in which was in a great rise in 2019 and is still in the game with the same level of dominance. It is a staggering way to market as its completely free, consumes a lot less time and effort, expanding over a wider section of the audience with a lot more better-targeted engagement.

    1. Explain away with Videos

    A short video of the product/service is always engaging than a written description, any individual will certainly go for a video output as it is easy to understand and it also remains in the memory for a longer period. Making video content to market the product always makes the win-win situations as it is an attention seeker and it brings up lot of target audiences interested in being part of the business.

    1. Chatbots

    This is an engaging technique for marketing both for the existing and the new customers for the business. Chatbots are a 24*7 assistance to those customers who visit the company website for any kind of information or any assistance, by introducing a better chatbot who gathers any source of information or other inputs that a company may need while providing information, or data that will help the user what they are searching for.

    1. Market Emotions-

    A consumer will buy any product or service if you are able to make an emotional bond with the product, people don’t go for the product they go for the emotions, hence the marketing should be done targeting the emotional needs of the customer and catch hold of these emotions as this is what matters a product sell, the marketer is able to make the product into an emotion it will be definitely sold, hence marketing on the basis of emotions is really important.

    1. Promotions with Giveaways

    Whenever a giveaway is been offered we can see a lot of rush moving towards these giveaways, as these giveaway contests are free and customers with no need of the project are also attracted towards these kinds of a giveaway as these make the audience to try their luck, and in this way the promotion is done with the noise and more and more public comes to know about the existence of the business and successful marketing is carried forward.

    These are some of the ideas that will help the business to resume in this COVID-19 Situation and will make it is easy for the business to continue with new ideas and backup plans.

  • Digital Marketing in Current Scenario

    Digital Marketing in Current Scenario almost been more than 2 months since the lockdown has began, and we all know that almost all the workplace has been shut and there is no activity been performed by these industries. This COVID-19 situation has given tough times for the common people and this has put people to many problems. The rapid growth of this Virus has made the country fall in its economy when all these businesses were shut due to the Corona Virus, the Digital Industry has grown a lot and has been able to make people realize the importance of the Digital Platform.

    Digital Marketing has took a new turn within this COVID-19 scenario, and we all came to know the importance of this sector and this has gives a clear picture of our future that how will it be, Yes we are at the beginning of a Digital Evolution, within few years the whole world will go Digital, there will we no more standing in long ques, there will be no need of personal meeting for any business deal, almost everything will be online, as we already growing in the AI sector get through the Digital Platform will be much easier.

    This Corona Virus situation will not be vanished from the country very soon, so maintaining Social Distancing will be very important for the Citizens, but while maintaining social distancing it’s also important to do our jobs and business, and going digital is the only way the future will survive and make earning for the living. This COVID-19 has given opportunities for almost all small businesses to take their business online so that the customers can buy their products from an online platform and also maintain social distancing.

    Digital Marketing has a lot of widespread opportunity for the newcomers, its very beneficial for people who does E-commerce, they can get their desired targets through this type of Marketing as India is ranked as the 3rd largest population who is on the Internet in a huge number. This growth has tried best to be in contact with the Public. Before this COVID-19 situation most of the people in our country knew about the internet but were unaware of the marketing which could be done with the help of the internet.

    This online marketing is promising to bring up more than 20Lakh jobs by the year-end, and due to the Virus that’s been in the air for so long, it made more people aware about this opportunity and the engagement for this job in increasing, as this is a time period where more and more people are getting unemployed and even our Prime Minister Mr. Narender Modi also in his live speech told us that India should be now Atmanirbhar as due to this lockdown the economy has fallen a lot, and this will be the right time to get online learn online and do business online.

    In this present scenario the current people who are engaged in the digital platform should go for responsible marketing. As this is the best time to grow, the marketers should enhance the level of comfort for the customers. They should be in regular touch to make a solid customer base. COVID-19 or the Novel Corona Virus has shown a lot worse to the nations but also it helped us to be prepared for such pandemic issues in our near future and made us ready to face such challenges, this situation showed us that how can we still run the system and can bring up aur economy being on the internet and this also gave us and showed us the wide opportunities that are waiting for us to grab onto.

    This is the time that more and more people will go for or prefer shopping online and spend time online during this lockdown as that is the only thing that a person can do in this lockdown period and so, this is the best opportunity to get your business online and do all the marketing online as this is the time that you will get a lot more engagement and a lot for traffic and audience towards your website of E-Marketing platform, this is the time you can learn about this digital platform and get started with your own venture taking it online. This is the future and if you take this up to you already are with the trend of online marketing and you already have learned a lot during this lockdown or this pandemic and you can survive this COVID-19 situation and can see the opportunity and the benefits of being in the digital world and growing in this scenario. Together we can overcome this PANDEMIC by staying safe and maintaining Social Distancing.

  • SEO Services in Dwarka

    At SEO service in Dwarka, we offer a bespoke digital marketing service built around your needs, including Digital Marketing, Web design and development, PPC, analytics, SEM, social media, and mobile marketing. We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach to any of our services, so, we deliver a personal and tailored service to each and every one of our clients. Our digital marketing technique is innovative and always anticipates the intent of your customers and search engines. Whether you are looking to brand your business or increase the reach, At SEO services in Dwarka may help you to achieve your goals.

    At SEO services in Dwarka, India that will help improve your search engine ranking and help you to generate business. Improving your ranking in organic search engine results and also improves conversion rates on your website is the best investment you can make in your online marketing. We follow tailor-made search engine friendly strategies for each of our clients and we understand that SEO isn’t going to be the same for every business.

    SEO Services

    On-page Optimization

    On-page SEO is the main strategy related to optimizing the content and structure of your website. This allows for SERPs to crawl your index and website. Right from optimizing the page titles and meta tags with relevant keywords to anchor text linking and optimizing meta tags and image data, everything will be planned and executed to perfection. Also, you will get the desired results from our proven SEO services.

    on page seo Services

    on-page SEO techniques:

    • high-quality content publishing
    • page content optimization
    • page titles and meta descriptions optimization
    • Headings and content formatting
    • SEO Images and other multimedia elements
    • Internal links
    • External links
    • URL optimization

    Off-page Optimization

    To rank higher in SERPs, you first need to be featured and listed, where it matters. We know where you need to be seen and from local search listings to classified ad postings, we will cover everything in off-page optimization. Furthermore, from quality content creation to handling the distribution and curation, you can trust us to deliver what your brand required. As leading digital marketing in Dwarka, we know what will work and what is to be ignored. Our team of experts will be ready to keep you on top and deliver the growth that you required for your business.

    off-page SEO techniques:

    Code of Ethics

    There is one thing we can promise you without any hesitation whatsoever – we will always adopt white hat SEO techniques to deliver the best results.  Some SEO services will promise you organic growth at any cost. But there is a difference between them and us; we do so by ethical means. We are an ethics-driven company and you will never be penalized by Google or any other search engine to disrupting their Webmaster guidelines. Honesty and transparency is something you can expect from us, no matter what.

    At SEO services in Dwarka, our ability to understand your unique brand value and use it to push your webpages to the top. Our study of your industry and your brand will be meticulous which in turn will affect the strategy we plan. We are also very flexible with the plans that we create and will keep a close eye on your competition to leave them far behind.

  • Latest Google algorithm for SEO

    Latest Google algorithm for SEO

    We regularly receive announcements about latest Google algorithm and updates. These search engines updates always bring an improvised version to have an impact on the digital marketing.

    The digital world is becoming more hyped-up through regular changes, and Google is transforming into a more dynamic, informative and influential platform. The continual update by Google aims at improving the content originality, target poor quality links, and sites.

    Marketers and people in business are spending lots of time checking and browsing the latest updates and find a way of conducting new marketing strategies.

    That is why this article aims at assessing the most critical updates in last two years and tracking the essential digital marketing updates that matter.  Below is the brief discussion of all the updates made by Google in the year 2017 and evaluation of how these implementations changed the digital world. The primary objective of all these updates is to improve the quality of search results, links and promote content originality.

    Google Hummingbird Update

    Hummingbird is a deciding factor in deciding the ranking of all websites through optimized search results. The 2017 update is made up of hundreds of factors that can have their impact on web rankings and the search results. The most significant modification made in hummingbird is the ability to sharply monitor the mobile marketing, which is highly relevant given the evolution of e-commerce sites and smartphones in the past few years. The latest update is more precise and has been complimented for its fast result.  

    These updates are mainly planned with a special focus on extracting the exact meanings of the question phrased rather than just focusing on the individual keyword. The hummingbird software will first look at the complete phrase of the query searched and then provide search results that match the question asked.

    Impact- Hummingbird’s 2017 update is likely to have very long-term effect on the web-based searches. The latest update emphasizes the context and meaning of all the search results. Hummingbird doesn’t only rely on the optimized keywords but focuses on answering the primary intent of the searched question. The amendments and modifications in hummingbird are for the better explanation of the problems that are lengthy and indirect. This way Google can answer queries including secret keys phrases that are commonly called the “long-tail” expressions. The primary objective of 2016 update is to make sure the pages don’t only match with only a few words instead show utterly relevant content. Google has done several most significant changes in digital marketing, but hummingbird is one of the most significant and most effective changes

    Three months ago, Google announced the latest Hummingbird update which is likely to have its impact on more than 90 % of the searched queries. The newest update of the hummingbird is not a penalty based, but it will work to eliminate the low-quality written works from the search engine results. The main objective is to fulfill user’s actual search queries and display only the information that user is trying to find. So, the contents are given more priority. To surpass this update, your materials must be quality-rich, original and informative instead of being stuffed with keywords.

    Google Panda Update

    The panda’s latest update has been called as one of the most powerful search result filters that work at filtering and eliminating sites with additional keywords, low-quality content and duplicate phrases.

    The 2017 update has been modified in a way that only excellent sites with original materials and genuine information will be able to make their way into the top rankings of search results. The website or links using external or artificial media to increase their search result rankings (violating Google’s terms) will be trashed out of the top rankings.  

    The 2017 update of Panda aims at eliminating those websites having poor quality or remove the Plagiarised; fake content created by people trying to copy other’s content. Through regular updates, Google is continuously working to filter such spam contents and refine these algorithms to reduce the spam level. Panda’s latest update aims at finding the duplicated or rephrased contents that are copied from writers who only intend to produce primarily written material without focusing on originality of the contents. Thus, these updates are a way of warning to fake or copied content creators from creating duplicated contents.

     

    Impact- Panda 2017 update can thus catch such sites by striking them out for using links from external sources. The latest update has been running very effectively at filtering sites with low-quality content. The 2017 update will not tolerate scraped contents and only promote new materials.

    Google Penguin Update

    While Panda is responsible for evaluating the contents posted on the websites, Penguin aims at looking at the links. Google uses inbound links that work to inspect the popularity and ranking of websites in search results. Penguin works to make sure essential links from websites like government, universities, national institutes, and other vital sites show their content correctly.

    This way penguin makes the crucial links more optimized and ensures that the materials displayed on these sites appear to be valuable to the viewers. Penguin’s role at providing real and essential elements doesn’t end here as it also penalizes sites with unnatural links and poor-quality web links. From past few years, few contents moderators have been making use of automated systems for generating many backlinks of poor or fake quality; Penguin ensures penalizing such link farms and sites.

    Penguin latest versions are valid from October 2016 as it has been receiving regular updates from Google.

    Penguin’s 2017 update aims at catching those websites that are just spamming the search results instead of displaying original and informative content that is required. The update will work to decrease the search engine rankings of all such links and websites that violate Google’s guidelines and have materials that are only stuffed with keywords but lack content originality, failing miserably at displaying the information required. The penguin update will catch those sites where contents are posted by using external or artificial means to increasing SEO rankings.

    The primary objective of these updates is to penalize website owners who obtain links by using wrong ways or artificial means. Penguin 2017 version will penalize sites that are using manipulative contents to get high ranking in the search results. Several places use external tactics and links to boost the traffics of their website and achieve a good rank. However, now all such tactics and connections will fail miserably because penguin’s 2017 update can catch and penalize all those web links. Sites containing such spammy contents will be recognized immediately and then punished as per Google’s terms.  

     

    Possum- Update 2016

    Possum is known as the largest update amidst local search results. The main objective of 2016 update was to restrict web spamming and diversify the local search results.

    Possum update has now brought along improved search filter that makes sure that the organic results are separated from the local results. Thus, the latest version of possum deems to deliver more precise result by showing positive search results for local businesses.

    The previous version of possum promoted the optimized local businesses to appear in search results other than the real location where the user is browsing from.

    Conclusion

    Google continually updates its search algorithms to bring apparent modifications in the contents and programming. Considering digital marketing, last two years have witnessed a lot of significant changes. Having introduced plenty of updates, Google has not only enhanced the user experience of search engines but also improved the authority of several websites. Google 2016 and 2017 updates aim at getting rid of duplicate, copied and auto-generated contents. All such changes are likely to have a powerful effect on search engine results and rankings. The primary objective of these updates is to provide support to websites with rich content and filter the duplicate content containing sites.

  • 7 benefits of hiring an SEO company

    7 benefits of hiring an SEO company

    When there is a will there is away!  My last blog stated the differentiation between a good SEO company and a bad SEO company. Starting from the origin, Social Engine Optimization is nothing but a load of work which is performed on your website so that it can be ranked on the top for the google.

    Talking about SEO companies we really need to look for the reasons that why do we need SEO for our websites? Talking honestly, SEO gives you great goodwill! Many individuals often believe that SEO is an easy task and can be done on one’s own. But, there are many aspects of SEO that only an expert can handle. What do you think how online business is becoming so successful, is it only because of their hard work; well hard work and SEO companionship goes hand-in-hand. There are a lot of organizations offering SEO services to their clients based on their requirements.

    Here are some of the benefits that you can not deny from hiring an SEO company,

    Website Improvements at most competitive rates

    This is a very important factor. How much are you profited by the improvement of your website? Good were the days when the gigantic business only relied upon the SEO thing but now even startups are willing to get SEO done for themselves.

    Saves Time

    Mostly businessmen do not have time to focus on the priority of their business, this is why they hire assistants or professionals for the same.  SEO is a very demanding area and it touches every keyword and content pieces. So basically, Search Engine Optimization covers up the part and save your time.

    Agency’s Experience is your benefit

    It was thought that many SEO techniques can be DIY but understand, this is not a word of a joke or a matter which you can go for try and error method. One step wrong and you are deep down in the industry crisis. All it takes a professional person to get in touch with the functional field as they know better about your business and have the right knowledge for your business.

    Quality content and link building

    Well, this is an important aspect where Search Engine Optimization offers you the quality content for your business and helps you with good traffic with building links on the go. The approach is tailor-made to the niche and this is just not the case that can be done individually, one needs a professional person for the accurate content with right keywords and off-site links or guest blogging to generate quality and traffic.

    Avoid Costly Errors

    Its hard to believe that you cannot optimization the content for your website. Well, this is just not everyone’s cup of tea. By default when you are choosing your type of keywords and arranging them on your terms this term is known as “Keyword Stuffing” and these can be errors, really costly errors! Sometimes Google blocks the content in which there s over-using of keywords.

    Simplified Reporting

    Making sense that making reports and analyzing the concept is chores for many businesses and thereby it is very important to have an SEO specialist assigned on the work so that he can analyze every aspect of your work and create a simple report which even a layman can understand. Moreover, they will also tell you which keywords are doing well for the company and which are not. They will also tell you the best source of traffic and so on!

    Flexible Package Choices

    SEO companies will give you flexible packages for your business. One can choose two payment modes, either one can choose to pay in advance or select a package wherein you can pay to the SEO executive on the monthly basis.

    SEO FACTS

    Now if you are ready to hire an SEO company and convinced of all the benefits then you must be aware of some of the facts that Search Engine Optimization holds. You must know about how SEO works and get through with these points easily.

    – Page Speed

    What if you are opening a website and it is taking ages to load and open. What will we do? Close the window and look for a new website. That is the theory of SEO, first step to reach your audience is to be impressive so, therefore, your page speed should be good.

    – Robot.txt files are case sensitive

    Yes, now this is an important factor Robot.txt are case sensitive and therefore they need to be placed in the main directory. The file must be named in all lower case in order to be recognized.

    – Google doesn’t care about your sitemap

    No matter how you design your website, Google does not care about how you structure your web pages and main leading page as long as its XML. It totally depends upon you that how you want to structure your sitemap.

    – Google scores internal and external links

    A link to your content may be from the different web page or from a different website can be valuable. Google respects gues blogging and you really cannot miss out this thing when you are into the on-page SEO.

    Finding a reputable SEO partner can be tricky and searching the Internet for “SEO company” will return thousands of results, both local and faraway companies. One of the best ways to find a reputable agency is to read client reviews and testimonials. Now it is you who ha to decide which SEO company from which arena and why!  

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