Category: SEO

We feel lethargic while choosing some of the important things in our life like it has wisely said “Time and tide wait for none” same applies to your business. When something is not done at the right time then you may the same. When you are choosing a reputable company for the SEO thing you may find both good and bad aspects of the same, it can be confusing and overwhelming at times but we are here to provide to doors to a good SEO ageny.

Vey importantly, don’t make mistake while choosing the right firm as this is a pretty big decision which can automatically give you the crown or let you start from the rags.

Starting from the basic thing, what do you understand by the term SEO?

SEO in layman’s language is something which helps your business/ website to be on the top of Google and I guess this is pretty enough for the understanding. If we go into deep then SEO stands for Search Engine Optimization which helps your website to come up in the search data of giant web portals like “Google”.

Before starting with the tips to choose a good SEO company, here are some of the common mistakes that you need to be afraid of;

Do not use Google as your search filter

Login makes sense here! Do not just go with the google search and appoint the company which is over the top. Think, if you are searching for a good SEO company, why won’t they do their SEO perfectly to be ranked on google! Think wisely, choose nicely!

Do not always trust “Top SEO list”

By the literal meaning, don’t just get with Top SEO company. For example, you are searching “Best SEO companies” on google and google will show you the top results but some of the companies whose name would be relatable to “Top SEO company” or “bestseocompany.com”. It is not necessary that if a company with the brand name topseo is actually good!

Believing that there is a secret sauce

There are no secrets to SEO. If you are going to a company for your respective business and put a question of how will you be doing it, expect a good and impressive answer if they are saying, “sorry it’s a secret then trust me this is a very bad sign!

Don’t Fall into SEO presentations

Your parents must have taught you that you cannot just judge a book by its cover, that is the only case which is being applied to the big hat business. SEO companies look very attractive, charms you and then mold you into their web but you need to understand what is right and what is not!

Let’s come back to some of the tips that you must be aware of before choosing your SEO company.

Goal Goal Goal

Your primary goal should be very clear. Before opting the SEO terminology sit with your CEO, executive team, and everyone an plan out the listed goals. Why do you want to have SEO for the business? What achievements are you trying to figure out?

Apart from this, when you have figured out the goal it is very important to differentiate between good goals and bad goals.

Good Goals

– Getting traffic from specific groups

– Trying to boost revenue

– Trying to boost sentiments for brand

Bad Goals

– Focusing only on Traffic

– Beating a particular competitor and overusing keywords

– Vanity metrics

Consultants/ Agencies

Once you have sorted out your primary goals you need to set two to five comfortable zones. Hire two to five consultancies or agencies.

Good Sources

– Your friends or personal networks

– Non-cooperative companies

– Industry Insiders

You need to choose on these 3 importantly things

–  The trust that you have been established for the company

Well, the network plays the role here! You need to establish the trust for your company and for this you need networks, networks. Either go on with marketing ventures on deep yourself with network marketing.

– Price and Contract structure

Some SEO companies work on the contractual basis. For example, you will be given a particular amount and you just need to pay a little amount earlier and later on you have to pay a fee every month.

Find an SEO company that can track your data

It is very important for any company to know your details if they will be doing SEO then this should be in the first place. This includes phone calls, contact forms, site visits, etc. This will benefit you on the long front!

Get SEO companies reviews and testimonials

Before buying any cloth online we mostly go through all the reviews and testimonials so it is important to know about the firm. So for this, you can request for the case study of the company and be assured that you are giving your business in good hands.

Define your Budget

Before you get into a service, you should know about their pricing as well as your budget. What if you like a package but cannot afford it, it hurts right? That is why you need to define your budge prior to choosing an SEO company. Most SEO companies have the variety of packages on the monthly basis and this makes your life easier.

Apart from the above tips just avoid the SEO companies who somewhere or the other promises you the following points;

– Overnight traffic

– Doubled Traffic

– Instant Leads

– Search Engine submission

– X amount of Backlinks

The key to finding accurate SEO company is nothing but research. Make sure you find an SEO company which has ample experience, good in their words, respects your data’s privacy but if a company is not willing to open up themselves with you then that company is not right for your business.

A word of advice: Do not do business with anyone that insists on retaining copyrights to any and all metadata they create, edit, or analyze for you. If they retain or have this right assigned to them, they can legally bar you from using it or totally strip your site should you choose to leave them for another company. With Blue Corona, everything we work on throughout our relationship is yours now, and yours forever

Recommended article :

• The complete guide to Optimizing SEO Article
• On page SEO checklist
• Off-page SEO activities

 

 

When we talk about search engine optimization (SEO) we generally tend to think that some SEO tools cost you much, well in some cases their cost may be higher but when it comes to on-page SEO there are various of tools which are free over the internet and helps you bring great traffic to your websites.

In the initial stages it will take time to generate the accurate and genuine traffic but as there are some rules and regulations in a business same applies for the code of Google SEO where you need to follow the certain set of rules to be in the content.

Google Page Speed Insights

Google PageSpeed Insights analyzes the overall speed of your all web pages. Just enter the URL of your website on the given space and click on the button “analyze” to see results. Your goal is good to go when your website gets a percentile of 85% or more.

Google Search Console’s URL

While talking about search console, google search console be the best one. Basically, this method of being into the structural form is called crawling of the web pages, by crawling our web page at least once a week would give us regular updates and news about the web pages. Thus, whenever you are uploading any new article or blog you make sure that you are submitting the URL to google database.

Keyword Tool

Keyword tool is something which you can breathe in the search engine optimization course. SEO gives you a brief introduction and basic keywords which can help you rank better. Google Keyword Tool gives you more than 750 keywords. Apart from searching the appropriate keywords for your content box, you can also get along with the negative keywords which should not be used.

Google Trends

A quick browse and search for your latest trends are google trends. Suppose you are searching for some new strategy for your new online food business, what are the trends that are going through in the age. Google trends can be a way of raising the quality of the content.

Schema Creator

The schema provides in particular detail for the organization from each and every minute details like a number of employees, total working hours, events, reviews, etc. You can get the schema creator in three ways;

– By copy-pasting the URL

– By using WordPress plugin

– Schema mobile app

Robot.txt Generator

While we have talked about crawling and indexing of the Google payroll we must understand the concept of a robot.text where robot.text helps you before submitting your content to Google. Robot.txt will tell you what should be crawled and what should not be.

XML Sitemap Generator

Sitemap again gives you an organized pattern wherein you need to maintain and look upon the sitemap on a regular basis. So basically XML Sitemap helps you create a sitemap for your website. You just need to add the URL of your website and wait for the XML to work for you. This is so far one of the best tools in Google SEO terminology. The results also includes broken links, crawled pages and indexing pages.

SEO Quake

SEO Quake is one of the trendiest and helpful tools for SEO, it does not only provide you with you free tools but also maintain your website by analyzing major things like total crawled pages, indexing page, domain age, etc. This is an extended version of SEO sitemap where you can operate anything in one software.

Siteliner

When we have actually talked about everything, starting from the content pieces to submitting it to google how can we forget the errors which may be marked on our web portals. Siteliner checks your duplicate content and grammar, one just needs to add the URL of your website and with 100% accuracy, sideliner will provide you the best of it.

These were the top 10 SEO tools which can help your business grow, grow in every form. Some of them are free and some are paid, you can start the free trial from today and check your budget accordingly. Whichever tool you are choosing make sure you are maximizing the value of it.

How will you sell your product if customers won’t find you? Well, SEO practices are something which makes your goodwill, which makes your product known on the google. This is the trend of e-commerce and e-commerce is that concept which can make you or break you! The major platforms like Myntra, Amazon, Flipkart, etc. make the best of profits and generate 20% of the funds in the economic industry.

When we talk about SEO practices for Shopify website we are actually focusing on the part or agenda of making them popular. Before giving customers a bottom line of satisfying experience you need to understand the best way of optimizing the same. SEO is not a complex concept but something which states about the industry. Obviously, if you have 0 knowledge about SEO you need to go for the professional SEO executive. Moreover, there are two things which need to be focused on the content part which is again a handly part of the SEO.

Keywords

Owning a genuine Shopify website, having best of products, A1 quality but how to reach people? Adding right keywords in right format can make your article rank on google.

Research

Well, before you start any Shopify website let’s say you do not plan to add all major lifestyle products like fashion apparels but only wish to open up an e-commerce portal for groceries. You need to research the approximate number of population which will benefit from this type of portal. If you feel you can earn a good profit, you are good to go.

Shopify CMS (Content Management System) and Shopify cart go hand in hand, apart from these two there are important features like H1, H2 tags, meta description, etc. These are commonly known as on page SEO.

If you really want your business to go well you need to keep an eye on the traffic regularly and check about the updates that generally government passes for the Shopify websites. Let us discuss the best 10 SEO practices that can help you lead your business.

Shopify Keyword research

This step is the base of your industry, without keyword research you cannot do anything. Suppose you have started an in e-business for groceries then you must know the terms/ keywords which should be fitted properly in the content or website. This generally brings organic traffic.

Don’t Rely only on PPC

PPC is Pay per click, being an entrepreneur you should not rely only on Pay Per Click. While many e-commerce platforms start relying on PPC the cost of them starts going up and once you stop paying them your website/ advertisement won’t be on the public front and after that public gets a negative impact of the Shopify website.

Avoid Duplicate Content

When you are doing on page SEO, content piracy is the crime. It does not only marks you negative on the Google front but can also give your website a mark of “spam”. Therefore, you need to focus on the content on a big part, only the rich content should be added to the website. There are certain tools which can be used to check the plagiarized content.

Link Building

Link Building is the other phase of on-page SEO. Backlinks are used by search engine optimization to bring traffic to the web pages. Link building can be of two type, either you can link one web page to other web pages of your website or you can also post an article/ blog by guest blogging.

Don’t use Manufacturer Product Description

It is very important for you to understand the basic difference between manufacturer product description and generating your own values. If you use the description of the product as per manufacturer. Even if you are writing the same description using other than copy-pasting it.

Optimize Product Images

Optimizing Product images brings you traffic. What happens when you are being given two books, one with only text and other with images. Obviously, we will go with the book with mages one. The same theory applies here when a customer has to choose between a blog or an image they will click on images and thereby optimizing your images even in content pieces will give you profit.

Include Product Reviews

When are you selling something that will make customers opt for that particular product? Product Reviews! Product reviews generally give an honest view of any product and it will also generate unique content.

Optimizing the anchor text

Adding keywords to your internal links will help to enhance your store visibility in the search engines. Rather than using keywords like “click here” link one can also use synonyms or add up the best keywords suitable in the link only.

If you offer coupons or bonus to customers there are more chances of genuine traffic. These were the best SEO practices for Shopify website which can make your business so get the armlets and start the serendipity.

In today’s digital times of SEO, guest posting has become a fashion in the digital world. It is widely famous as guest blogging. It may be a bit perplexing to you that what does this term, guest posting or guest blogging means in reality.

So, here in this article, we are going to discuss with you the meaning of guest blogging and its usefulness. Moreover, we would also be telling you that how guest blogging is helpful in SEO.

Let’s first begin with the meaning of guest blogging. The term, “guest posting” refers to posting an article or content on someone else’s blog as a guest. It’s a pretty simple job.

Under guest blogging, a person contributes his own article or content to someone else’s blog and then he gets a link to attach to his own blog as a return. So, by contributing ones own content to someone else’s blog, one benefits in getting an external link for his own blog.

And if you are wondering that what the blog owner gets by guest blogging on his blog, then I must tell you that by guest blogging, a blogger who needs content gets it easily on his website just by offering a link in return to the person who has posted the content.

Therefore, it can be said that guest posting is a simple technique through which both the involved parties benefit something from each other. But the task of guest posting is not only limited to the building up of links as guest posting offers a lot of other benefits too.

Following are some of the points highlighting that how guest posting is helpful in SEO :

Market visibility

For being known as a successful business, every business has to be visible in the market, and in this task of gaining higher visibility, guest posting is helpful to a great extent. In SEO, guest posting plays a crucial role in enabling the company to gain a higher visibility in the market as through guest blogging, the number of audience increases and this makes the company attain a visible state in the industry.

Through the link benefits which one get from group posting, SEO enables the audience to catch a glimpse of the person’s blog as well who group posted on the main well-established blog. Apart from this, the link in the person’s personal blog who guest posted on another blog enables his personal audience to catch a glimpse of the person’s blog on whose blog group posting was done. So it can be said that by group posting, the market visibility of both the parties increases a lot.

Gaining popularity

In SEO, guest posting on a well-established and popular blog allows the person who is posting on it as a guest to get more audience/readers. It is a very easy way to become popular.

Through guest posting, both the parties become able to get each other’s audience. Through guest posting, the blog owner, as well as the person involved in guest blogging, become able to interact with the audience by replying to their comments and, their active participation in responding to the audience eventually makes them popular in the digital world of SEO.

Building relationships

In SEO, guest posting enables the established blog’s owner as well as the person posting on it as a guest to build more relationships in the market. Guest blogging is highly beneficial in increasing the tie-ups of a business with other businesses. Apart from this, guest blogging through enabling businesses to build more and more relationships attract more people to invest in the business.

More opportunities

Guest posting enables both the person who is guest blogging on someone else’s blog as well as the person on whose blog guest blogging is being done to prosper in a more better form in their businesses.

This is because guest blogging opens up a lot of wide opportunities for both of them. Through link building, both these parties get a good public exposure and which eventually makes them able to grab a lot of highly profitable business opportunities.

So, in conclusion, it can be said that guest blogging is highly beneficial in SEO as through the interchange of content with link, both the parties get a good chance to get more successful in their businesses.

We think that by now your doubts regarding the importance of guest blogging in SEO must have been cleared, but if not, then you may drop a comment. We’d surely be assisting you.

Recommended article :

• The complete guide to Optimizing SEO Article
• On page SEO checklist
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A very well-known saying among SEO-experts states: “ Content is king ”. But a person may wonder that is content really the king, or if yes, then how. You may be confused that how the simple content of a website can be highly significant for getting success in one’s business. But here, in this article, we are going to clear all your doubts regarding the fact that is content the king in real or not, and if yes, then how.

Content is always believed to be the ‘life’ of a website. This is because, the essence and the value of a website lies in its content as it is only through the content, that a viewer gets to judge a website.

Before dealing with any company, a person first visits its website and scrolls down its content to judge that whether the company is up to the mark to cater according to his expectations or not. In order to attract more customers, the content must be able to force people to stop and analyze the website and its purpose amidst their scrolling.

Content Is King In SEO

As it said that the first impression is the last impression, the same is the case here. The content serves as a device for leaving the right impression on a person regarding a company. No matter how well services a company provides but if the content of its website is not good enough, then its impression on people will always remain dull. So, a good content is a must for every company.

These days, optimizing the website by adding attractive and appropriate content has become one of the most efficient, effective, popular and the easiest way of increasing the business. In order to prosper in one’s business, one has to make sure that the website of his company is well – optimized with content which is able enough to attract more and more people.

In order to do justice with the statement: “ Content is king ”, one needs to keep in mind two mainly important points. Following are the two points, the consideration of which is required to turn the content of one’s website into the king of the company and its business :

SEO-Friendly Content

These days, the term ‘SEO’ or ‘Search Engine Optimization’ has become the trend of the digital marketing world. In order to prosper in the market, a company needs to have its company’s content designed in an SEO-Friendly manner. SEO-Friendly Content is required to attract traffic on the website.

You may be wondering that how SEO works, then let me clear your doubt. For example, if a company sells unique and authentic herbal teas of different kinds and its website is having blog posts on the uniqueness of its company’s herbal teas, then it may not be able to attract more traffic on the website. Suppose, if a customer is looking for herbal tea, then he is more likely to type keywords like ‘herbal tea’, ‘benefits of herbal tea’ etc. in the search engine.

The chances are very less that a customer would be typing the keyword ‘unique herbal tea’ in the search engine. So, the company’s content should be designed accordingly.  For making the content SEO-Friendly, proper research should be done and after that, the content should be written in the language which people usually use to type in the search engine while searching. Only then a content can be called SEO-Friendly.

Customer-Friendly Content

The content of a website has only one motto and, that is, to attract more customers for the company. So, the content of a company needs to be designed in a Customer-Friendly manner. Firstly, the content needs to be free from grammatical errors and the sentences must be concise and meaningful.

Apart from this, before purchasing any goods or services, a customer has certain questions in his mind, the answers to those he tries to seek on the website of the company. So, the content of a company must be designed in a manner that it answers almost all the questions of the customer. Another thing which is highly important in making the content as Customer-Friendly is that the content of the website of the company must be altered from time to time.

The same content on the website makes it monotonous for the customers to return to the website to have a look at the same old content. So, new additions must be made in the content in order to keep the customers attentive towards the website.

As per now, we think your doubt regarding content being the king of a company and its business must have been cleared. But still, if you have any further doubts then you are free to drop your query in the comments section.

Thank you!

Recommended article :

• The complete guide to Optimizing SEO Article
• On page SEO checklist
• Off-page SEO activities