Category: SEO

10 Reasons to hire a Digital Marketing Agency

We have to agree on a fact that, the majority of people these days, spend more time on their phones than on reading newspapers. Our generation emerged into digital age very rapidly. Of course, traditional media is still useful, but if you are not in touch with digital media platforms, you’ll simply be left behind. Being caught up with digital means may sound vague, but it is the need of the hour. A major part of people in the world uses digital forums. Many people take this opportunity to market their webpage, products, brands etc on a digital platform, thereby carrying out digital marketing. Everything has some pros and cons, digital marketing too. Needless to say, digital platforms give endless scope for marketing, but at the same time, it can a bit challenging. Not everyone is a tech expert and coding is a part of digital marketing somewhere down the line. So, what can we do if we have no knowledge of coding or if we cannot invest a lot of time in marketing? Digital marketing agency FRC groups are the answer for this.

In this era of gigantic competition among companies and websites, it is very vital for a company or a website to get noticed. FCR group is a global management group which provides digital marketing services.  Digital marketing agencies provide desired growth to companies concerning business agenda. In the absence of these agencies, marketing can result in becoming very tedious and time-consuming job for a company. This reason is not very convincing. The question still remains intact: Why should we hire a digital marketing agency or FCR group? Here’s why-

Market expertise

When you hire a digital marketing agency, you get assured social media marketing of your brand. By outsourcing your needs to these agencies, you get a set of professionals in areas like SEO, web designs and many more. A digital marketing agency knows the strategies of marketing very well as they have experience and is up-to-date with new innovations.

Cost Effective

A digital marketing agency costs very much less than hiring an in-house expert. An in-house expert can charge a huge amount of money for their services, whereas a marketing agency or FCR group charge nominal fee. A study shows that the businesses that work with these agencies have a lower cost per sales as compared to those who do their own marketing.

Consistency

If you do marketing on your own, you cannot focus on it fully. When you run an organization, you have many tasks to do apart from marketing and cannot let other jobs suffer. These agencies work full-time on internet marketing. This way, you are constantly active on the internet with your audience.

Pristine perspective

Sometimes a company needs a new perspective on some task. There are times when people working together the whole day cannot think in a different way. Here’s where you need the opinion of someone from outside the organization, some out-of-the-box ideas. These people can be the ones working in a digital marketing agency you hire.

Access to modern technology

Digital marketing agencies and FCR groups have may be marketing tools which are capable of increasing efficiency, productivity, and competence. These agencies know how to use this technology and get the most out of it.

Meeting deadlines

Attaining targets on time might be a tough task sometimes. There are times when you need to deploy some work outside your company to get tasks done on time. Marketing agencies ensure business deadlines are met on time.

User-data

You must know your users very well and be aware of the people who will be benefitted the most from your product or content. Marketing agencies take users’ data and prepare an algorithm for a company. This algorithm is used to know where to channelize the marketing strategy and what kind of users to target.

Current strategy not working

If the present strategy of marketing is not fetching the desired result, you can approach these agencies. Digital marketing agencies assist you to change the current strategy for better results through online marketing.

Abides by a process 

A digital marketing agency makes sure to cover everything from onboarding to reporting. It works according to a process which focuses on marketing strategy to get things done right.

Experience 

By hiring a marketing agency FCR group, you don’t need to waste time in training them to get desired output. They are a group of enthusiastic people who know their work very well and adjust the marketing needs based on what works best for you.

These were some reason by which we can conclude that a digital marketing agency FCR group, makes the working of a business very smooth. These people are a savior when it becomes difficult to keep up with vast developing technology and digital marketing strategies.

7 Off page SEO activities you must do

The ones reading this article must surely be looking for ways to improve the SEO rankings of their website. SEO is basically bifurcated into two major parts, on-page SEO, and Off page SEO. As the name suggests, on-page SEO activities are those which take place on our website, off page SEO activities are those which are external to our website. Just writing a proficient content on your website and making it search engine optimized is not enough, you need to promote it on other domains too. Off page SEO activities are the activities by which we improve the pertinence of our website. These activities are carried out on other mediums like social media handles rather than a traditional website. Off page SEO activities usually consist of social media marketing and link building.

In this article, I am going to mention some Off page SEO activities which can drive a lot of traffic to your website:

Link Building

Link building is one of the prime off-page strategies for making a website search engine optimized. Link building occurs when another website hyperlinks your website. Nowadays, links are considered as web currency. As you manage to make more links with another website, naturally more traffic gets directed to your website. Links get build when you make shareable content on your webpage. Link building assists the search engine to determine which webpage tops in query results.

Blogging

Yes! Blogging. It is a fact that, internet users spend about 25% of their time reading blogs. So, if top bloggers write about your website, it will leave their readers curious and give a great boost to your website traffic. All you need to do is, find out top bloggers in your field and get them to write about your website. If you don’t find top bloggers, you can even write your own blog and share it in the comment section of various blogs. Search engine sneaks in these comments, which helps in increasing your website rankings.

Quora– a gold mine

Quora is a place where we can find the answer to any type of question. Quora is known for delivering authentic information to the reader, therefore, every reader trusts Quora. These days, a majority of people write and read on Quora. Hence, it is surely the best platform to improve the Off page SEO of a website. You can follow the topics related to your niche and then you can write creative answers educating the readers about your webpage. The answers in Quora are the best way to reach out to your audience.

Social bookmarking

Social bookmarking is simply tagging a webpage with a web-based tool you can access later, instead of saving them in your web browser. In this, you can save a website and even share it with other people. Hence, social bookmarking sites like Propeller, Dig etc helps in sharing your website. As these sites are bonafide, people trust the links shared in these, thereby increasing the audience to your website. Always remember to take care of the tags you use, as they help in increasing the website traffic and improving the Off page SEO.

Posting in forums

You can initiate online discussion board or forum on your website. You can even post forums in the industry by answering questions and promoting your products, which in turn drives the audience to your website. You must focus on keyword optimization while posting forums. Some forums allow you to share links in the comment section, thereby enhancing search engine optimization for your webpage.

Social media metrics

 As we all know, nowadays, every person has an account on Facebook, WhatsApp, Instagram, Pinterest and many more. You can post the link to your website with attractive captions and pictures on your social media handles. This is a free and very easy way to promote your webpage and increase its visibility.

recommended article 

• Follow these steps to increase website traffic
• The complete guide to optimizing SEO Article
• On page SEO activities 

Search engine and directory submission

To get fine results from your website, don’t forget to submit it to popular search engines like Google, Yahoo, Excite etc. To get more visibility to your website, you can submit it in blog directories like NetworkedBlogs, Pegasus etc. This helps to get better results in long run for off page SEO.

Now, to sum up, these were some Off page SEO strategies which help in bringing plenty of traffic to the target website. By using these Off page SEO strategies, you can publicize your website in your niche with ease.

It is needless to say, billions of people are racing each day for bringing their website to the top of Google search engine. When we, as the end users, surf the internet, we tend to click on the first five search results more often. So, it is very significant for the success of a website to be visible on the top of the search engine through the On page SEO activities.

Surprisingly, it has become difficult for even Google to select which content is worthy of putting at the top. Now the question arises, how does Google or any other search engine decide which site to show on the crown position? As expected, Google has come up with an algorithm with some stringent rules to decide which content is more relevant. Now, it is the writer’s business to make his/her article or blog Search Engine Optimized(SEO). There are many on-page and off-page activities which can be used to make one’s website Search Engine Optimized.

On-page SEO is an optimization technique for website pages to be able to rank higher and earn more traffic. This can be achieved by updating elements such as coding, text, images etc. On-page SEO is basically attained through the written content of the website.

In this article, we’ll discuss some On Page SEO Activities which will be quite helpful to drive traffic to your website-

The content on your page 

A website with substandard content will not get traffic even if it contains SEO. So, the first agenda must be to write flawless content on your website. For the content to be excellent, you must work on factors like originality, usefulness, text on the website etc.

• Try to write eccentric content, don’t ever try to copy. Write something about which people really care about, don’t pick up and start writing on any random topic.
• Conduct a fine research on the topic you select and always keep in mind that websites with more volume of content do well.
• Do not forget to put text description on the videos and images of your website.
• Website traffic will get fled away if you don’t publish fresh content frequently.

Page title

The first impression is the last impression, cliché phrase but goes well with the page title of any website. Your page title is the first to catch sight of the reader, so it must be attractive and unique. It must contain keywords as it informs the search engine that the page is about what.

Keywords

For On page SEO activities, make sure you add keywords in the title, in the summary part, and in the description part. Try to increase keyword frequency as much as you can, but do not make it monotonous for the reader.

The formatting of the page

The page must be properly formatted with required spaces so that it’s readable. Important parts of the content must be in bold, italics and underlined. You must choose the font style, font size, font colors, background colors etc very judiciously so that it pleases the reader. Make use of ordered and unordered lists, if the content requires it.

Visual content

Try to incorporate visual content like images and videos. Images and videos are very useful for presentation, but they must not increase the load time of the page. Put description about the image in the ALT tag, this helps the search engine to know what the image is about. Optimize the dimension of the image carefully.

Links

The URL of the page must not be too long. To optimize search engine, you can use the keyword in the URL of the page. Make use of external links to some other blog or website, it regulates On page SEO. If the content on your website is a bit long, you can make use of internal links to jump onto the topics.

So, these were some details about few On page SEO activities, which when accomplished, can do wonders in urging the audience to visit your website. The On page SEO activities play a fundamental role in the outcome of the website. It all depends upon the way a person expresses while writing the content on the website, how well-organized the website is. Therefore, just switch on the creative part of your brain and write.

Recommended article:

• The complete guide to optimizing SEO Article
• Follow these steps to increase website traffic

[vc_row][vc_column][vc_column_text]

The complete guide to optimizing SEO Article!

As we all know, the sole objective of every content writer is to see the link to their website on the top of search engine. Imagine a situation where, you are exceptionally good at writing articles but there’s no one to even read it, this situation is just like a pen without ink. Needless to say that, everyone writes the articles, blogs or any kind of content to get appraisal and recognition for their work, otherwise, they wouldn’t dive into the world of the internet to allow people to read their content.

One might wonder how some articles are able to fetch thousands of visitors in a day even when their content has the same level as that of any other article. So, my friend, it’s not that your content is any less amusing than that of a few high traffic articles; it’s just that their article is search engine optimized and yours is not. Hence, the articles which are currently on the top of the search engine are Search Engine Optimized or SEO article.

Writing an SEO article is not a piece of cake. It takes off a lot of research and efforts. Needless to say, to get an impressive traffic on your site, you need to do some hard work. Now, the question arises, how to write SEO articles? Let’s find out how it would be handy for you to optimize your articles, illustrated briefly in a few points.

Choose the topic wisely

You cannot just choose any random subject to write about. Write about something people care about. You must always seek to deliver something valuable to your readers. Write about something that you know the best. As no one knows your business better than you do. Go for something unique and never copy content.

Thorough research of Keywords

It is the paramount stage for a writer or a blogger to write SEO friendly articles. For that, firstly, you must know your competitors. Check your competitors’ website minutely and look for the keywords that fetch more traffic. Use those keywords and make sure you use some keywords which were not used on their page. This clearly makes your content better than theirs. Make a list of keywords and fit them in your article judiciously. You can use SEMrush to keep a record of the keywords you add to your content.

Title and meta description

You win 50% of the race if you manage to write a quirky title. So, thrive to form a remarkable title for your article, at the same time, using keywords in it. Remember, there’s a limit of characters for the title. Make sure you do not cross that while writing it. In the meta description tag, you are required to write a short, appealing description of your content which appears in the results of search engine.

Make it sufficiently long

You can write an article of high quality and less quantity, but, research shows that articles with more number of words are preferred by the search engine. So, it is advised that if you can stretch it long enough to about 600 words or more, you will see better results.

The header tag and URL Length

Search engine pays heed to the keywords placed in the header tag. So, try to fit the keywords in the header tag for efficient results. Avoid long and clumsy URLs for your SEO article. The search engine tends to pick up the URLs which have proper keywords. So, you must choose the URL sensibly. Try to keep it as short as you possibly can.

Recommended article – 

• Follow these steps to increase website traffic
• On page SEO checklist
• Off-page SEO activities

Update and edit your content regularly:

If you think that your article needs some editing then feel free to do so. Keep updating new ideas and changes in your SEO article to keep your website traffic intact. Google prefer fresh content so make sure you keep up adding new information or making changes in the existing one.

To summarize, by consistently updating the content on your site keeps the potential viewers stay glued to it. You cannot just put some random content on your page and expecting people approaching it. Always remember, each and every word you use in your article or blog is a gem to stay in the sea of web forever. So, choose the words in your content wisely to obtain fast and effective results.

[/vc_column_text][/vc_column][/vc_row]