FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Tag: Digital Marketing

  • Best Digital Marketing Agency In Gurgaon

    With the best digital marketing agency in Gurgaon, we are an experienced team of strategic-thinking digital marketing experts who believe in powering up brands and helping businesses grow by harnessing digital power through our best digital agency in Gurgaon. Passion and dedication to our team work have made us a leading best digital marketing agency in Gurgaon with clients across the country. Our digital marketing agency offer includes a wide range of online marketing services designed to benefit your business.

    Best digital marketing agency in Gurgaon, every campaign we curate, every strategy our experts create, and every customer experience we shape is based on in-depth insights to drive to create a lasting business value and the best results for your brand. Our digital marketing team experts are always enthusiastic about pushing technological boundaries to innovate seamless customer experiences. This is a dedication that has helped us grow and manage a total budget and become the best digital marketing agency in Gurgaon.

    Digital Presence

    Digital Presence

    With a digital marketing agency in Gurgaon, we build triggering experiences for your website and the mobile presence coupled with highly intuitive UI or UX design. Whether you need a mobile-first approach to design, a mobile application a responsive website – you can trust our experienced team of technologists, artists, and engineers, they will sure you get exactly what you need. Our team takes the liberty to tell you about Leading market trends, as well as the approach that is right for you. As your digital marketing consultants, our team also believes that it is our role to educate our clients on what might not work, and why.

    • Responsive Design
    • Mobile Applications
    • Concepts & Wireframes
    • Web Design & Development
    • UI/UX Design

    Responsive Design

    Responsive web design allows us to build sites that provide an optimal viewing experience across a wide range of devices, whether you are on a 27” monitor or a smartphone. It allows easy reading without the drudgery of resizing, scrolling, and panning or the time and expense of building customized mobile apps for the major platforms. And that’s the best thing since nearly half of your customers go online mostly using their smartphones such as tablets and mobile browsing is expected to eclipse desktop-based access within three to five years.

    Responsive design gives marketers the freedom to build a site that can dynamically change to fit each user and platform. A media query allows us to target not only certain device classes but also inspect the physical characteristics of the device rendering our work. Our team then prioritizes content and makes strategic choices as elements shift and reposition themselves.

    Mobile Applications

    Mobile Applications

    A. Better Response

    With a mobile app, you can respond to your customers on time. Mobile Applications are very effective in tracking rising customer demand and accessing customers’ information.

    Developing a good mobile app will help you stand out in the crowd in several ways. Be sure to involve all the important features in your mobile app development.

    B. Customer Loyalty Value

    The power of a mobile app can be reliable and also builds the customer’s trust. There are many ways by building customer loyalty and it will find more returning customers and increase the chances of long-term survival.

    C. Innovative Approaches

    No matter the type of business you run, your existing customers will contact you at some point with mobile Apps. Including an app in your marketing mix can simplify the process of easiest contacting you.

    When customers access your app, they can find out product or service availability without having to call. This creates convenience for the customer and that means less trouble for you.

    D. Marketing Channel

    An app allows you to be ever-present with your audience and by providing marketers a direct means of communication with customers.

    Specifically, the push notification feature allows you to inform customers about new arrivals and demands about your service or product at any time.

    Wireframing

    Wireframing is the best way to design a website service at the structural level. A wireframe is a commonly used functionality on a page and layout content that takes into account user needs and user journeys. Wireframes are used early in the development process and it helps to establish the basic structure of a page before visual design and content are added.

    Wireframing
    Wireframing

    One of the main advantages of wireframing is that it provides an early visual, it can be used to review with the client. An audience can also review it as an early feedback mechanism for prototype usability tests. Not only are wireframes easier to rectify than concept designs, but once approved by the users and the client they provide confidence to the designer.

    As the best providers of digital marketing agency in Gurgaon, our cohesive performance marketing strategy covers significant internet search engine marketing aspects like ad networks such as Google, Facebook, Instagram, SMS, LinkedIn, Emails, Push Notifications, etc. as per your objectives, media planning, and effective buying to yield desired results, understanding the buyer persona in detail, an impactful creative communication plan to catch customer attention and retain it, search engine advertisement and more.

    By paying attention to the number of factors that are likely to influence the performance of your campaign, SRV Media brings your business the value and best results it aims for with expert search engine marketing service and PPC services in Gurgaon.

    Our dedicated team of search engine optimization consultants as well as Google, Facebook, Blueprint, and Bing Certified experts leave no stone unturned when it comes to growing your business to stand out from the rest in the market. Our unmatched expertise for PPC management service in Gurgaon gained through years of experience in carrying out powerful performance marketing campaigns make us one of the leading search engine optimization in digital marketing and SEM PPC companies Gurgaon currently offers.

    Our SEO Methodology

    SEO

    STEP 1: Keyword Research

    Extensive research using most popular tools and various premium, that allows us to determine the right keywords to help your site rank better in search engines.

    STEP 2: Competition Research

    With a digital marketing agency in Gurgaon, knowing what your competitors are doing is vital to improving and developing your business. You must know what they are doing and not doing for your businesses. Then you need to find your gaps and fill these gaps to improve your business. For that, you need the services of the best digital marketing agency in Gurgaon. Our team of experts at the best top digital marketing agency helps you exactly to do this. At Gurgaon, our seasoned marketing experts carry out thorough competitor analysis before even thinking to boost your online presence. Our team uses various premium tools that provide the best SEO service in Gurgaon. It involves names such as SEMrush, MOZ, AHREFS, etc., to conduct an in-depth analysis and gather valuable insights before creating an effective and measurable SEO strategy for your business.

    STEP 3: On-Page Optimization

    On-Page Optimization, post the research, our team concentrates on doing on-page optimization. This involves optimizing your website’s pages to match the search engine’s requirements and also updating the content, adding the right description and title, formatting the pages and involving h1,h2, and h3 optimization images and the website URL, linking pages within the website, ensuring the website is mobile-friendly and more.

    STEP 4: Off-Page Optimization

    Our off-page optimization involves all activities performed outside of your website to improve the ranking of the website in search engines like Google. This process involves creating credible and high-quality back-links through good quality shareable content, leveraging social media platforms for engagement, guest posting, promotion on social bookmarking sites, participation in forums, articles, Quora management, video, and Infographic submissions, and more.

    STEP 5: Measure Result

    The best way to understand if SEO efforts are paying off is by measuring the best results. We have various parameters to measure your results, such as ranking, bounce rate, traffic, and page views, among others.

    STEP 6: Optimizing & Maintaining Results

    Our advanced methods have always been performance-driven; therefore, we continuously optimize our SEO practices to better your best results. With the best digital marketing agency in Gurgaon, our goal to become the best search engine optimization SEO company agency in Gurgaon.

  • Digital Marketing That Keeps You Growing

    Digital Marketing That Keeps You Growing

    Marketing has always been an integral part of business since time immemorial. The objective of marketing is to connect the business owner with target audience. With the advent of internet, the world has shifted to the business medium for promoting themselves, which is commonly called Digital Marketing that can help them in growing their business in a big way. Even though we are living in the digital age, a majority of people are still clueless about the benefits of this powerful medium of digital marketing.

    There are manifold benefits of digital marketing right from local and global reach, cost-effective, easy to learn, customized targeting, multiple strategies, increased engagement, etc.

    1. Global Reach

    Global Reach

    Unlike traditional marketing, digital marketing is not limited by geographical boundaries and comparatively is much cost-effective in terms of international marketing as the reach is immense. Even a small local business owner can reach an international audience with an online store which would never had been possible in a traditional setup due to high-cost implications. While the international audience, the digital marketing setup also expands the scope of growth opportunities for business with such high visibility and brand presence.

    2. Local Reach

    Local Reach

    Business visibility at local level is extremely critical for fast growth of any business, as majority of business is dependent upon on local customers. Local SEO and targeted ad campaigns are helpful in garnering higher customer footfall. This is way more effective than the distribution of traditional printouts, flyers, brochures, etc.

    3. Lower Cost

    Cost-effectiveness is the top priority of any business owner and in today’s world, this is the most relevant benefit of digital marketing over the traditional one. Depending upon the targeted audience and the business involved, various low-cost strategies can be planned using SEO, SMO & content marketing. Some strategies don’t even cost anything. However, it is important to clearly understand what strategy suits best to a business.

    4. Easy to Learn

    There is lot to learn in digital marketing, however, it’s pretty simple to understand. With the scale of campaigns and the target reach, it gets complex, thus giving space for right strategies to be assessed that work for a business.

    5. Effective Targeting

    Not sure about your targeted audience? Not to worry. Digital marketing helps you to extract data to enable you reach your targeted audience using various options such as through keywords for search engine optimization (SEO), pay-per-click (PPC), or through demographic information on social media. All these targeting elements make sure that your campaigns reach the right audience. It also helps in analysis of changing consumer behaviours and modify campaigns accordingly.

    6. Multiple Strategies

    Every business can have their own customized business strategies. For some companies, content marketing and SEO may be best-suited while for other conversion-based ad campaigns may work best. Consistent analysis is the key to arrive at the best tactics from time to time. A well-executed digital marketing strategy is dynamic in nature that consistently modifies itself as per demand.

    Some of the most common types of digital marketing are – SEO-based content creation; Search engine marketing; Social paid ads; Video marketing; Forum engagement; Social media marketing; Email marketing; Local search; Remarketing; Influencer marketing.

    7. Plethora of Content Types

    Digital marketing is loaded with a plethora of content types that can be beneficial to a business individually or in combination. A business can analyze and use tailor-made content for better brand effectiveness. This is much different from the traditional approach which is often limited to one or two options on a marketing platform. Few effective content types are –  Blogs; Podcasts; Emailers; E-books; Visual Content; Infographics; Whitepapers; Quizzes; Social media posts and Webinars. This also ensures much better customer engagement in the longer run, thus helping in much-needed business growth.

    We can see how digital marketing is a much effective tool that can keep a business growing and why it is important to switch onto this platform.

  • Digital Marketing for Doctors

    In the Digital era, hospitals and Institutes in the Healthcare Industry are promoting themselves through extensive blogs and engaging Social Media platforms. So, Digital Marketing helps themselves a lot to attract patients where they can interact with people on a one to one basis. Digital Marketing should be used in saving costs in a very effective and customized way so that it brings business at a greater level. Innovation in every practice and technology helps in the future to being competitive. Digital Marketing for doctors is very valuable and is far more cost-effective than traditional advertising methods, and typically has a far higher ROI.

    Digital Marketing Strategies for Doctors that help them to grow their business in a quick and effective way:-

    Navigate a website is easy step – build a website and make so easy to navigate that whatever the patient is looking for will be able to find it quickly. Patients can book an appointment or reading a blog and take help of doctors to know about various medical conditions. Keep it handy.

    Email Marketing – This tool of digital marketing is the best tool to keep them informed about various things.

    Social Media Like Facebook and Instagram – is the key to promote any brand or face. Doctor uses social media and creates a good impression on the audience then there are high chances of getting recommendations. Facebook and Instagram makes it easy for the doctors to share information with the patients. All the clinic updates can be shared on both platforms .

    Patients Reviews – Patient feedback counts a lot. It helps in building trust among the patients. It is a usual practice of everyone to ask about a particular doctor before visiting them.

    Blog Writing – Digital Marketing for doctors can help in increasing volume of the patients. By creating content that users want to read and they will share. Writing blogs is not about writing anything, write something related recent update in your expertise area.

    SEO – It includes top ranking on the Google and various other platforms like Youtube also.

    Event Coverage -Doctors usually attend a lot of conferences but no one knows what they are about except the medical fraternity. Facebook live or Instagram live to give a direct message to the audience. Share the picture of the events on social media. Full coverage helps in building your reputation and trust among the audience. Staying updated with the new technologies is best option.

    In today’s time, digital marketing for doctors has become necessary for them. Doctors have a busy schedule and they usually hire marketing agencies.  These agencies are creating online marketing strategies for doctors.