Tag: fcrgroup SMO

  • How do you define Quality Content?

    How do you define Quality Content?

    How is the quality of content determined?

    Content is a way of conveying information through a certain medium. But that does not define content, the content should be more than just information given to the consumer, it should be easy to understand, it should be relevant. It’s written for humans but optimized for machines. And it’s presented in a way to be accessible to all who need it.

    The content should be in a short, digestible format, it must be simple and precise, it should be provided in a way that the reader does not feel like it is a chore to get the necessary information out of it, it must encapsulate what needs to be conveyed in such a way that the reader is enticed to get the information out of it. Improving the quality of the content would make it more efficient in capturing the readers’ interest.

    Quality Content

    Quality content is what your audience values as meaningful and relevant. Most Newspapers and magazines put out quality content to their readers/subscribers. Quality content is well written and has a purpose. Quality content can be quite simple content, it does not need an expensive platform.

    Content Quality is in the eyes of the beholder, which might apply to the creator and the consumer of the content. You might gauge quality by its reach, pull, conversion, or any measure you define as an objective. If you look at content quality at large, the best or high-quality content succeeds in educating, entertaining and inspiring action, but the definition of “action” is up to you.

    Content quality can vary greatly depending on the type of content being produced, but overall, the specific attributes are usefulness, relevance, and accuracy. Content must be useful and relevant to the audience. The content should educate, entertain, inspire, or convince the audience, otherwise it will get lost in the sea of mediocre. Usability is also a key factor in content quality as well, as being able to consume content easily is necessary in our instant gratification-expectant world.

  • Video Marketing for Medical Professionals

    Video Marketing for Medical Professionals

    Pandemic times have proven to be high-content streaming times. We are witnessing the highest footfall on the digital domain at all levels. People world over are hooked onto online platforms right from binging on entertainment to seeking solutions to their queries. This is the right time for any person or industry to project themselves on the digital medium to grab maximum eyeballs for necessary boost in their field. Moving images or videos have taken over the written content as people find it easier to engage with the former. Like any other industry, the medical industry is no exception as far as digital medium is concerned.

    The hospitals, doctors, health consultants, etc. everyone require digital marketing to engage with people, new clients, global penetration, enhancing their business, and much more. Video marketing for medical professionals is the top choice for a broader engagement with stakeholders right from introductory videos, training videos, disease-specific videos, testimonial videos, and much more. Well-made and well-planned video marketing along with proper SEO and SMO results in creating a brand name out of a hospital and an individual medical professional himself. Keeping up with the current trend, more and more medical professionals are taking up video marketing to keep themselves up ahead in the race for boosting their business.