FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

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  • How do you define Quality Content?

    How do you define Quality Content?

    How is the quality of content determined?

    Content is a way of conveying information through a certain medium. But that does not define content, the content should be more than just information given to the consumer, it should be easy to understand, it should be relevant. It’s written for humans but optimized for machines. And it’s presented in a way to be accessible to all who need it.

    The content should be in a short, digestible format, it must be simple and precise, it should be provided in a way that the reader does not feel like it is a chore to get the necessary information out of it, it must encapsulate what needs to be conveyed in such a way that the reader is enticed to get the information out of it. Improving the quality of the content would make it more efficient in capturing the readers’ interest.

    Quality Content

    Quality content is what your audience values as meaningful and relevant. Most Newspapers and magazines put out quality content to their readers/subscribers. Quality content is well written and has a purpose. Quality content can be quite simple content, it does not need an expensive platform.

    Content Quality is in the eyes of the beholder, which might apply to the creator and the consumer of the content. You might gauge quality by its reach, pull, conversion, or any measure you define as an objective. If you look at content quality at large, the best or high-quality content succeeds in educating, entertaining and inspiring action, but the definition of “action” is up to you.

    Content quality can vary greatly depending on the type of content being produced, but overall, the specific attributes are usefulness, relevance, and accuracy. Content must be useful and relevant to the audience. The content should educate, entertain, inspire, or convince the audience, otherwise it will get lost in the sea of mediocre. Usability is also a key factor in content quality as well, as being able to consume content easily is necessary in our instant gratification-expectant world.

  • Digital Marketing for Doctors

    In the Digital era, hospitals and Institutes in the Healthcare Industry are promoting themselves through extensive blogs and engaging Social Media platforms. So, Digital Marketing helps themselves a lot to attract patients where they can interact with people on a one to one basis. Digital Marketing should be used in saving costs in a very effective and customized way so that it brings business at a greater level. Innovation in every practice and technology helps in the future to being competitive. Digital Marketing for doctors is very valuable and is far more cost-effective than traditional advertising methods, and typically has a far higher ROI.

    Digital Marketing Strategies for Doctors that help them to grow their business in a quick and effective way:-

    Navigate a website is easy step – build a website and make so easy to navigate that whatever the patient is looking for will be able to find it quickly. Patients can book an appointment or reading a blog and take help of doctors to know about various medical conditions. Keep it handy.

    Email Marketing – This tool of digital marketing is the best tool to keep them informed about various things.

    Social Media Like Facebook and Instagram – is the key to promote any brand or face. Doctor uses social media and creates a good impression on the audience then there are high chances of getting recommendations. Facebook and Instagram makes it easy for the doctors to share information with the patients. All the clinic updates can be shared on both platforms .

    Patients Reviews – Patient feedback counts a lot. It helps in building trust among the patients. It is a usual practice of everyone to ask about a particular doctor before visiting them.

    Blog Writing – Digital Marketing for doctors can help in increasing volume of the patients. By creating content that users want to read and they will share. Writing blogs is not about writing anything, write something related recent update in your expertise area.

    SEO – It includes top ranking on the Google and various other platforms like Youtube also.

    Event Coverage -Doctors usually attend a lot of conferences but no one knows what they are about except the medical fraternity. Facebook live or Instagram live to give a direct message to the audience. Share the picture of the events on social media. Full coverage helps in building your reputation and trust among the audience. Staying updated with the new technologies is best option.

    In today’s time, digital marketing for doctors has become necessary for them. Doctors have a busy schedule and they usually hire marketing agencies.  These agencies are creating online marketing strategies for doctors.