FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Tag: SEO Services in Dwarka 2020

  • MARKETING FOR DOCTORS

    Here is How Digital Marketing for Doctors Works to Attract and Convert More Patients:

    Each month lot of patients does online searches for local doctors. For you to convert those searchers into new patients, you need to dominate in the web to get popularity—in the social media, search engines, local directories, email inboxes, and everywhere else your target audience spends time.

    To do it, you not only need digital marketing services for doctors, but you also need a marketing partner who understands benefits of medical advertising.

    Doctor Marketing Services We Incorporate to Grow Your Practice

    How do we make you the best doctor in your town? We don’t—you do that all on your own without any marketing services? Our doctor marketing services help position your brand online to make sure everyone in your area knows about your clinic. We do this by enabling the digital marketing services to connect with the patients at every point of their journey.

    We’ll provide custom-tailored recommendations for how you can improve your online presence and performance by digital marketing for doctors.

    CONTENT MARKETING

    Attract, acquire, and engage more patients through the creation of relevant and valuable content, including landing pages, blog posts, social media ads, email newsletters, e-books, white papers, and more. Our professional writers are well-versed in the healthcare industry thereby growingin online presence and establish you.

    EMAIL MARKETING CAMPAIGNS

    Looking for a cost-effective way to grow in digital marketing for doctors? Our professional email marketers help your facility stay top-of-mind with your prospects and existing patients by sending those healthy living tips, appointment reminders, latest activities and provisions and monthly newsletters. Test opt-in email marketing today and get return in more!

    FACEBOOK ADVERTISING CAMPAIGNS

    We are absolute Facebook advertising experts and can work through to create low-cost, high-reward campaigns in digital marketing for doctors.

    CONVERSION RATE OPTIMIZATION

    Do you know how well your website is converting visitors into patients? Our conversion rate experts in digital marketing for doctors will implement these tests to improve your visit-to-lead conversion rates. We’ve helped many clinics to double, triple, and even quadruple their website conversion rates through these effective techniques.

    75% of people have admitted to judging a doctor’s capacity based on their website design. Our medical web designing agency is specialized in mobile-friendly in providing medical and healthcare websites that have high patient conversion rates.

    PAY PER CLICK (PPC)

    99% of online experiences begin with a search engine, but mostly many of the clicks go to the top 3 paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and to get more leads and booked appointments—FAST! The best part is to go by digital marketing for doctors? Do hurry…there is no waiting period.

    SEARCH ENGINE OPTIMIZATION (SEO)

    Want to get more earned traffic, leads, and new patients to arrive at your clinic? Startwhere online experiences start—with search engines by digital marketing for doctors. Grow through your long-term authority and get more qualified website traffic, leads, and sales with our search engine optimization (SEO) and make the most out of your existing lead pool by digital marketing for doctors.

    90% of patients rely on search engines to find a suitable physician or treatment centre and finds location and 90% of the people uses search to solve health care queries.

    GET FOUND, GET NOTICED, GET NEW PATIENTS by digital marketing for doctor

  • DIGITAL MARKETING SERVICES IN DWARKA 2020

    Digital marketing or online marketing or internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how products interact with businesses and people purchase. Digital marketing services in Dwarka 2020 are your one-stop-shop for your digital needs.

    So, what is digital marketing? Digital marketing is like any other type of marketing—it’s an approach to connect with and influence your potential customers. The real difference is, you connect with and influence those customers via. Online marketing.

    What is Digital Marketing?

    Basically, digital marketing refers to any online marketing assets or efforts. Email marketing, social media marketing, pay-per-click advertising, and even blogging are all great examples of digital marketing, these companies may help you to introduce people to your company and convince them to buy.

    Here are some of the most common digital marketing strategies and assets businesses use to reach people online:

    Digital Marketing Assets

    Almost anything can be a digital marketing asset and it simply needs to be a marketing tool you use online. Many people don’t realize how many digital marketing strategies they have at their disposal. Here are a few examples as follow:

    • Your website
    • Video content (video ads, product demos, etc)
    • Branded assets (logos, icons, acronyms, etc)
    • Written content (eBooks, blog posts, product descriptions, testimonials, etc)
    • Images (infographics, product shots, company photos, etc)
    • Online products or tools (SaaS, interactive content, calculators, etc)
    • Social media pages
    • Reviews

    Most digital marketing strategies will fall into one of these categories, but smart marketers are constantly coming up with new plans to reach customers online, so the list keeps growing!

    Digital Marketing Strategies

    The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

    Pay-Per-Click Advertising

    Pay-per-click (PPC) advertising is a broad term that covers any type of digital marketing where you pay for every user who clicks on an advertisement. For example, Google AdWords is a form of PPC advertising is known as “paid search advertising” (which we’ll go over in a second). Another form of PPC advertising is Facebook Ads called “paid social media advertising”.

    Paid Social Media Advertising

    Most social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your product or service, business, exists.

    Paid Search Advertising

    Google, Yahoo, and Bingo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best solutions to target potential customers who are actively searching for a service or product like yours.

    Social Media Marketing

    Social media marketing is free like SEO, an organic way to use social media platforms like Twitter or Facebook to market your business. And, just like SEO, organically marketing your business on social media takes a lot of time and effort, but in the long run, it can deliver low-cost results.

    Search Engine Optimization (SEO)

    You can also use search engine optimization (SEO) to try and rank blog or page posts on your site organically if you don’t want to pay to show up in the SERPs. You don’t have to pay directly for every click, but getting a page to rank generally takes quite a bit of effort and time.

    Email Marketing

    Email marketing is the original form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise highlight content (often as part of content marketing), special deals,   or promote an event.

    Conversion Rate Optimization (CRO)

    Conversion rate optimization (CRO) is the science and art of improving your online user experience. Most of the time, businesses use CRO to get more conversions (chats, calls, leads, sales, etc) out of their existing website traffic.

    Affiliate Marketing

    Affiliate marketing is essentially paying someone else (a person or a business) to promote your services and product on their website.

    Content Marketing

    Another fairly broad digital marketing term is Content marketing. Content marketing covers any digital marketing effort that uses content assets (blog posts, eBooks, videos, infographics, etc.) to build brand awareness or drive clicks, sales, or leads.

    Digital Marketing Is Better Than Print Marketing

    According to the classical practices of companies use brochures, marketing, flex board, flyers, pamphlets and other print media options to advertise. Newspaper ads also an example of print media advertising. Ads over the internet, advertising on television is digital marketing. Digital marketing is better as we have the option to select the target audiences, we can target audiences based on geographical location, based on gender, based on interest, based on age and more endless options. While going for digital marketing you are not wasting on no potential customers and pick whom to show your ads.

  • 14 Tips for digital marketing for small firms

    14 Tips for digital marketing for small firms

    Tips for digital marketing for small firms

     

    Digital marketing is one of the key mantras of success for any kind of small or large business. If you are smart enough to use various digital platforms for advertisement and promotion of your business, you are always going to be in good space. If you are a small or local business owner, you must know how to take advantage of digital advertising. Here are a few tips for digital marketing for small firms.

     

    1. Research about your competitors and get better:

    competitors analysisAs a relatively new and fresh entrepreneur, you can’t aim to compete with already successful business firms straightway. You will have to be a little logical and practical. Competing against similar small firms is a good thing. Do proper research about your competition in the market. Google is the best option if you want to research your counterparts in the market. You can check the position, services, and market reputation of numerous companies. It is one of the most basic rules for digital marketing for small firms. By researching your competition, you can make efforts to provide additional value in the market.

     

    1. Have a complete website with all the basics right:

     

    Nowadays, you can’t attract the visitors “with a website only”. They are becoming more demanding when it comes to user experience and website surfing. Every internet user wants a fast-loading website with a simple and user-friendly interface. Keep everything from sign-up to log in and to surf very simple and easy. As a small form, you may not be able to have a fully-developed attractive website due to your budget, but having a fast, easy to use, and secure website is the minimum requirement.

     

    1. Update your website with interesting blogs:

    blog postingIt has been one of the most important aspects of digital marketing for small firms. As a business owner, you can never ignore the importance of business blogs. Write some impressive and informative contents related to your business, and keep them uploading regularly. You can’t reach on the top of search engines straightaway, but taking decisive steps will be more than possible. Upload at least a couple of blogs every week to keep your visitors and customers as much engaged as possible.

     

    1. Be smart enough to use Google ads:

     

    Google ads is an excellent way to advertise your business. It is not only affordable in comparison to other means of advertisement, but it is also very reliable and can circulate your business to a large number of audiences. Set your target, do proper research with defining your budget. Choose relative keywords with attractive images. Make sure your ads are strong enough to attract new customers.

     

    1. Never forget the basics:

     

    You can follow a lot of successful tips for digital marketing for small firms, but if you are not following some basic rules, you can’t get the good results. Keep your basic information easily accessible. Essential information customers might want to know include business address, contact number(s), working hours etc. Keep all these details visible and easily accessible on your website, so that your customers can reach to you without any problem.

     

    1. The rule of three:

     

    When it is about marketing, doesn’t matter, which type of marketing, you can’t ignore the importance of following “the rule of three”. It is important and very beneficial for all the business owners. Keep everything very easy and simple, be as consistent as possible, and never ignore the message or call of your customer- give the response immediately. You are doing business for your customers.

    Social Media MarketingMaking everything easy for your customers must be your biggest priority. And then comes the consistency- no one is asking you to put a lot of efforts. Do a little, but do with consistency and punctuality. If you are updating your website with new information and contents, keep doing it consistently. Your customers are very important to you. Try to answer the queries as soon as possible. It will help you to build a strong relationship with your customers.

     

    1. Get the benefits of social media:

     

    Be social- use social media platforms like Facebook, Instagram, and Twitter etc. When we talk about some basic tips for digital marketing for small firms or any other bigger business setup, social media platforms hold a lot of importance. Don’t make the mistake of blasting off your followers with unnecessary and extra posts, but try to make sure you are active enough on social media to be connected strongly with your customers and clients. Use valuable and attractive contents to make sure you are keeping the social media users engaged and interested in your business.

     

    1. Encourage your customers for online reviews:

    business growthClaiming your listings on various review and rating sites is also a great idea. Use some signboards in your locality and links on your website to encourage your customers for reviewing and rating on your products and services. Always try to monitor the reviews and say thanks to those who are writing positive reviews about your business. Never ignore the negative ones, respond quickly to any negative review and ask the reason. If you are maintaining an average rating of 3 and a half to four plus, you are moving in the right direction. If the average rating is below three stars, take it seriously and analyze your plans accordingly.

     

    1. Connect your customers via Email:

     

    When it comes to useful tactics for digital marketing for small firms, emails are very effective. Nowadays, almost everyone reads emails. Try to have a strong connection between you and your customers via emails. Creating a monthly email newsletter is a great idea. You can also send regular marketing messages including business news, special discounts, and attractive offers. Sending regulars will make a strong relationship between you and your customers.

     

    1. Never be complacent:

     

    Never even think about getting settled for less. Always try to keep yourself motivated for more. Complacency is one of the biggest reasons for a lot of business failures. Keep testing your business status, your tactics, and planning. Always ask your customers what they want, what’s their expectations. Always keep checking your hypothesis in paid ads; keep it up to date according to your business status. In short, never let complacency creeping in your business.

     

    1. Optimize your website according to mobile:

     

    Gone are the days when people only had to sit in front of computers for internet surfing. More than 75% of internet users are browsing the web on mobile devices. A mobile-friendly website can be proved very handy in successful digital marketing for small firms. Recently, Google has decided to reduce the search engine rankings of those websites that aren’t easy to use on smaller screens. It is very important to have a mobile-friendly website. There are numerous websites to test whether your website is mobile friendly or not.

     

    1. Go for the re-marketing:

     

    If you are not friendly enough with the term “re-marketing”, you are lagging a little behind than others. The term “re-marketing” means advertising directly to your customers or the people you know. They can be the visitors to your site, people in your email database, or Twitter followers, or the Facebook users in contact with your business. Most of the advertising tools are offering the re-marketing option, and you should choose it if you want to have successful digital marketing for your business.

     

    1. Upload instructional videos regularly:

     

    You can’t ignore the importance of video contents. It can be a little costly to get professional YouTube videos, but you can simply record a video by yourself. You can record multiple short videos related to your business. Upload them regularly on your website; you will feel the difference of having video contents related to your business. If you are finding it difficult, creating slides is also a good option. You can upload your slide decks on websites like Slide Share.

     

    1. Keep recycling your business content:

     

    Business content is a very important aspect of digital markets for small firms. Uploading regular content is not enough. Keep an eye on your business status as well as the contents you are showing on your website. Keep them editing accordingly. Turn your old contents into the new ones. Transforming a few contents into more accurate and informative ones is very easy and can go a long way in the success of your business.

     

    The Conclusion:

     

    Digital marketing for small firms is something you must have to know if you are trying to start your business. Having a strong digital presence has become very critical in this era of internet and technology. If you are smart enough to use different online platforms and methods of advertising and promoting, there is no reason why you can’t transform your small business into something significant and more valuable. These were some very useful tips for digital marketing, especially for small businesses. Following these tips can make your path to success a little easy and comfortable. Remember one thing; these are only directions for a successful business; you are the one who needs to follow these tips. Start afresh with a new zeal, be smart enough, and taste the success. Good luck!