FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

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6 Benefits of SEO friendly content
Website content needs to be SEO friendly as it plays a major role in placing your website on search engines. You will get more likes, shares, and engagement if your website shows up on top the top pages. There are a lot of foresight and thought goes into writing meaningful SEO content.

Here are the benefits of SEO friendly content

1. Improves ranking

Seo contents are the most common term today and it won’t fade away with time. The contents of any site must be relatable and unique and are most important. It must have high-profile keywords that one is trying to flaunt in a website. One can write topics based on these keywords thereby tailoring the actual contents to your particular rankings and strategies. Quality of your content plays a major role in improving ranking in search engines. Content which is written professionally have lower bounce rate and gets plenty of social media attention. Always emphasis on writing quality content.

2. Higher conversion rates

The SEO friendly content will help you to in finding potential customers. The text quality makes your brand stand out from the rest. If you own blogs then you must be able to assemble the information in a quick manner and it must be precise. This ensures all the parties are interested in your contents and one can draw more audience. The Seo contents will find an increasing number of people on your site and thereby induces drives steadily. Other non-related contents will trail off quickly. In comparison to many of the other works on your website, the Seo contents will have a spike of visitors.

3. Reduce bounce rate

Readers will stay on your website long if the content is easy to understand and well written. The more time you spend on the blogs and SEO contents, the more valuable your efforts are to attract new visitors.

SEO friendly contents offer target specific keywords, attracts new visitors and also offers contents that most of your audiences would appreciate. Whenever you continue to blog, you are educating your potential customers on a particular topic and you become as an expert in that particular field thereby leading to familiarity and trust because all your contents are useful to others. Bounce rate will fall which will improve ranking.

4. Gain social media attention

Content that is shared more is those which are user-friendly and well written. Those posts are shared which are gaining user interest and in turn, they will be shared more with friends and families, groups, related pages. This will enhance the visibility of the website

5. Increase brand awareness.

Top positions websites will add value to your brand. Well written content will increase the number of people who read your content. It will instill trust within users. It helps to play a greater role in website ranking. SEO is a key part of user experience. Search engines want all the users visiting the site to offer a unique experience. The infographic blogs are appealing to the users, and it allows to focus and it is the top of your SEO efforts.

6. Drawing more traffic

With quality SEO content more customers will be attracted to your website which will, in turn, improve the ranking of the website. Google ranking depends on how well the website’s search engine is optimized. This helps to drive more people visiting your site and thereby you create an interaction with your brand. Another point is you are generating brand awareness that leads to visitors repetition.

This makes a long life through blogging thereby making it easy to attract visitors those who have been doing an organic search for several years.

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May 11, 2018
7 useful tips for running facebook ad
When we talk about social media we usually come up with the concept of Facebook, Instagram, etc. Thereby Investing in social media keypoints may sometimes give you profitable investment or sometimes also can beat up to risks. Are you already sick of losing money on Facebook? One of the prominent reason to get through into the conceptualization is a power of the money.

Man advertisers just like you take the swing of the new Facebook ads every other day to promote business, hoping to finally open the box and get fascinating gifts! Facebook ads generally inclined with demographics, pictures, and videos but they do not reward you with goodwill and profit, but.. but.. but.. Here are the best of 7 useful tips or your Facebook ads which will help you be in a win-win situation…

Tip#1. Your Offer will make or break your campaign

Yes, you heard that absolutely right. Facebook ads campaigns can make your work or break your work so it is essential for one t to know the exact thing they are investing in. As there are a very atmosphere and struggle for the social media calls, one has to be actually unique so that they enrich themselves with a great goodwill. For instance, if we talk about two scenarios where both the companies are selling t-shirts.

One Brand says that there is almost a 50% discount on your favorite t-shirts and moreover if you are buying 2 tees you can get one free.

Another brand says; Exclusive discount up to 40% off on Fashion Apparels. Your Purchase will help to serve the needy ones. Your 1 rupee adds a lot their life.

Now, if we come to a point and see that getting 50% discount that is almost half the price is something very amazing but people on social media, people on e-commerce do not sell themselves but are impressed by some heart touching lines. These two examples showed different scenarios that are the realm of digital marketing.

Tip 2# Know your customers

The tip seems very easy but is one of the prominent which can actually derive traffic to your Facebook page. So, before posting an ad on Facebook you should know your audience and post the appropriate content. Marketing is an art which targets people of all age group, there are companies which promote their products for children, housewives, businessmen, etc.

For instance, if a company is branding a Blackberry smartphone then the target audience set should not salary person, not housewives, not students but businessmen. These tactics prove great ahead in terms of ad campaigns. Before enhancing the Product Developing marketing scheme there are some sort f questions which one should make a note of:
- The exact age group?
- Why would they buy?
- Was it is as they expected?
- Are they doing mouth marketing?
The list is long and needs to be tailored according to the customer needs and desires.

Tip3 # Attribution model

It is very important to understand the attribution of Facebook while posting ad campaigns. There are set of “rules” for the campaign. It is very important to note that how many conversations were there in your post.

Within Manage Ad words one can customize their columns and decide their conversion goals.

Tip 4# Keep your creative fresh

Your content needs to be freshly made with exotic ingredients so that one should not compromise on the quality aspects of businesses. Keep a record on ROAS and CPA to ensure your tracking ad performance. If you are running in 3-4 ads and if 1 drop downs that mean fatigue ad.

Another common reason for the drop down is having a detrimental comment in your ad post. Now there is another question how many ad ones should post on Facebook then it has proven great if you post 3 ads in a day as it engages traffic and vitals growth.

Tip 5# Remarketing

Being a digital Marketer remarketing plays a very crucial role in ads so don’t miss out this strategy. The Facebook setting will help you in this, you can post the outsourced links and links to other pages and domains and also choose remarketing window length.

The creative and the copy of your ads will dynamically change based on the visitors have viewed.

Tip 6# Scaling with manual bidding

Facebook bidding is one of the powerful tools nowadays. Those from the paid search world, Facebook marketers find bidding fascinating. When you plan your entire payroll, Facebook calculates and give you out on the budgetary ad campaigns,
- How it is allocated: Daily or Lifetime
- Optimization goals
- Audience
- Set History
The important elements EAR and user value which you might not have used but heard definitely.

Tip 7# Test Instagram

The Instagram app came up in 2017 and has set a new trend in our country. There is a feature in Instagram that if you post something here then you have an option of sharing to facebook also. Break out some test budgets and see how this placement works! You are good to go.

Therefore these were the best of 7 tips that are used for the growth of your Facebook ads campaigns, Facebook is one of the considerations of the traffic driven social website. So make your plan accordingly!

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May 8, 2018
8 reasons why social media marketing is important for online business
Social media platforms give you the chance to take your business to a whole new level. Everyone seems to be present on these websites. Social media no longer just a source of entertainment. People nowadays login to their accounts to keep themselves updated about new happenings. Now imagine what a big mass is available on such platforms. The population is a boon to any business. With more people comes the probability of better success.

You can’t go and connect with the whole world in person. But online you can easily reach out to your potential customers even to the corner of the world. That’s the power of social media platforms. You just need to plan out a smart and effective strategy to represent yourself. Gradually you can see yourself reaching the heights you once imagined. Let’s know what does social media marketing offer to an online business.

Spread Brand Awareness

Brand awareness sets the foundation for a successful online business. It is essential to make your customers conscious of your brand. Through social media, you can grow your brand’s awareness in a very short time. Those who opt out for social media platforms are literally letting their competitors stay ahead of them. There are numerous recognized brands that have built their name by utilizing social media platforms.

Efficient Advertisement

This is the most basic purpose that is served by social media marketing. The traditional form of advertisements such as radio, newspaper and TV are way more expensive than social media advertisement. Though it is not just about the cost, you are more likely to get the attention of your potential costumers on social media. Moreover, digital advertisement gives you the option of analyzing the success or progression of your ad campaign.

Engaging with your audience

First, you need to figure where you can find the most potential customers. Not every social media will turn beneficial for you. Search for a similar conversation about your industry or products. Once you find the right direction make use of videos and images to grab attention. Don’t focus on only one way communication. Engage with your audience by tagging, conversing and mentioning others.

Track your progression

Rather than spending your time, energy and money everywhere; know where you have the brightest opportunities. Social media offers tracking tools that will assist you to keep an eye on your social media activities. Through these tools, you can understand where and in what you should be investing your time. Plan your upcoming activities based on these results. This will not only set you on the right path but will also help you develop strong brand awareness.

Access to quick response

Social media accounts such as Twitter has become a platform for people to express their opinion regarding their experience (whether good or bad). If any of your customers appreciate your service or product, they are likely to appreciate you online publicly. If you get a complaint from any of your customers you can quickly respond to their issue. People build trust on the brands that offer a positive and fast solution to their problems.

Feedback fruits

The positive response of your customers on social media platform will prove to be beneficial for a long term. It has become common among people to judge a brand or a product on the basis of the reviews of those who have already used it. Too many negative feedback may turn down the reputation of your brand drastically. Whereas positive feedback will make more people reach out to you. Offer best to your customers to keep them happy and connected to you.

Hike in website traffic

You can get a significant increase in your website by posting and advertising on social media platforms. Quality content will pull the customers to your website. You may participate in social media chats such as Hootchat on twitter. Such activities will help you share your area of expertise with people. Avoid being too promotional in your chats. Represent your business as something that provides value to your customers. It will draw them to your website

Satisfy your customers

This might not be the first thing that comes to your mind when thinking about social media marketing. But it is true that you get a huge opportunity to understand the needs of your customers. You may look up for their suggestion, you may fix something that is causing a general problem among many customers. Or you may even customize or modify your products or services to some extent for the satisfaction of your customers.

Go step by step when you are planning to promote your website through social media. It takes time to see positive results. Figure out what might work better (or what may not). Don’t rush into social media marketing with multiple activities at a time, making high expectations. Go slow with the flow, apply a smart strategy and work with patients. You will soon notice the difference you are hoping for.

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May 7, 2018
How to build an effective SEO strategy?
build an effective SEO strategy

Becoming recognized online is probably the first goal for anyone running or planning to run an online business. We all know that SEO is a salient feature to make an effective online presence. An SEO strategy can make or break your business. So what SEO strategy do you need to give your business the kick it needs to fly to the top of Google search engine. We are here to tell you everything about that. Let’s go through some most significant strategies one by one.

Be aware of your keywords

The set of Keywords you choose for SEO determines how fast your website will pop up on the top. The variety of business deals with different keywords in their niche. You need to understand what kind of keywords people put in the search engine. For your business, there must some keywords with the highest number of online searches. If there is too high competition for some particular words, try to utilize long tail keywords. As long-tail keywords are easier to get a good ranking as compared to short ones.

Publish Quality Content

Keywords follow the content. A well written SEO article or blog will make the potential visitors follow you. And probably turn them into customers. A good quality content helps build the trust in your visitors. They associate quality content with quality product or services. It also gives your visitors a rich experience on your website providing them the information they have been looking for. Once they acknowledge you as reliable, they will eventually become your customers.

Build Backlinks

And we are not just talking about the numbers here. We know that creating backlinks helps one to build an authenticity among their competitors. But don’t aim at creating numerous backlinks, rather focus on establishing quality backlinks. Try to get in touch with successful blogs in your niche and ask them to work together to help each other. Make efforts to create unique content proving to be different than others. It will make the news websites and bloggers to link your content on their website.

Utilize Social Media platforms

Everyone seems to be present on social media websites such as FB, Twitter, Instagram, Pinterest etc. Such platforms provide you a big opportunity to showcase your passion, hard work and efforts towards your business. Get their attention to build a strong authority and influence over potential customers. It is also useful in spreading brand awareness. A lot of e-commerce store has successfully made an impactful social media presence through these websites.

Insert keywords in website’s URL

You can find keywords in any smart website’s URL. Put emphasize on those words that you are going to talk about most. It is one of the most important SEO strategies. Ensure you choose the most appropriate, searched and common keyword. Prefer the ones that rank the highest in the search engine. There are many tools that will show you the number of searches for whatever keyword you choose. Compare the ones that have planned to put in the URL and there you have your URL ready to go.

Choose impactful page title

Since the competition is high online. It is definitely worth spending time deciding an interesting and engaging title for your page. Only the pages with most appealing titles are considered interested by the people. Once you get them to click, the content plays its part. Try to go for something fun sometimes, think out the box to serve people with something they are not even expecting. Make it worth their time.

A review is never a bad idea

Once you have got them into your page. Ensure you give them a reason to go till the very end. Find it out yourself if you can make any further changes here and there. Replace a sentence or a word with a better one. Try to place the keywords into the content that goes with the flow. It will not only enhance user experience but will also give you an edge over others. Having 2 to 3 reviews will give a finishing touch to your content.

Invest in rich User Experience

The first impression can last for a long time. You just can’t let your visitors go away once they come for a visit. The optimization and appearance of your website contribute a lot when it comes to an effective SEO strategy. Google itself focuses more on the websites that offer rich user experience to their potential customer. This strategy will not only help you attract more customers but will also help you rank higher in the search engine.

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May 4, 2018
What are the long term benefits of SEO?
Before we get to the long-term benefits of SEO, let’s know what is Search Engine Optimization (SEO)? In a broader view, SEO is a method through which a business can catch the eye of its potential customers. Practically SEO includes several procedures that are brought into the application to promote and advertise a website. When exercised correctly these methods results in high Google ranking which directly impacts the business positively.

Assume you have set a stall in a huge market but it is not placed at a location where people can see it easily. Hence to the customers, it is something that they might be looking for. But since their eyes never fall on the stall, the possibility of someone buying anything from it goes down to almost zero. It is almost similar when it comes to an online business.

You first need to get a place where people can see it. If they are not seeing it, they are not buying it. SEO gives a website exactly that place. It makes the website visible to the people which effectively grows the business. That’s why SEO play such a significant role in the online business. Without SEO, you will probably be lost in the sea of numerous lost websites.

Now speaking of long term benefits of SEO, Google slowly finds its way up to the websites that publish fresh content consistently. High-quality content leads to the ranking upgrade. The poorer the quality of the content, the higher the chances of your website going nowhere. Now the question arises ‘What are the other long term benefits of SEO’? Let’s get started!

SEO sells for you every second of the day

An aptly optimized website welcomes your visitors 24/7. Anyone willing to go through your website may do so at any time of the day throughout the year. It is like a onetime investment that goes a long way. A website that has reached a competitive ranking on Google will serve you forever. The performance of your website determines its efficiency. All of this sums up to getting the possibly best number of customer in your domain.

SEO builds organic traffic

In SEO, the first challenge is to get a good ranking on google which in itself takes quite a long time. But once you successfully acquire a good rank, your website’s traffic will continue to grow substantially. A good rank puts you in the top position in Google search engine. This means that the potential visitors end up buying your products and services. If your customers are happy with your work, they tend to connect with you for a long term.

SEO makes your website user-friendly

Easy navigation, smart structure and appealing website design prove to be a long term SEO benefit. How rich experience do your visitors take with them when they visit your website matters a lot. It is their experience that plays a significant role in deciding whether they choose you or not. The more they feel like relying on your website, the more are the chances of them turning into a loyal customer.

SEO don’t need paid advertisement

SEO doesn’t need the support of advertisement to be effective. Having an excellent SEO strategy leaves out the place for a paid advertisement. So SEO also turns out to be more cost-effective as well. On the other hand no matter how many advertisements do you run. The chances of having more visitors are almost nil when there is no SEO work in progress.

SEO construct brand awareness

The more people visiting your website means brand awareness. Whether a visitor chooses to buy from you or not, it makes them aware of your brand. It increases their chance of considering you to become a worthy seller. Eventually, such visitors gradually grow interested in your website and make a successful purchase of your product or service.

All of the above reason explains to you the long term benefits of SEO and how it is crucial to your business. Having known the reason, you know whether is it worth to practice efficient SEO practices or not.

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May 2, 2018