FCR Group | Digital Marketing Company in Delhi Gurgaon and Noida

Category: Website Development

Technology is the collection of techniques, skills, methods, and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation.

Digital Marketing Company Based in Delhi
What is Digital marketing?

Promoting brands, businesses, and other things using social media with the assistance of internet is understood as digital marketing. As this new generation is technology-based and revolves around it, promoting brands through online means is the best way to get to people and generating leads.

Influencing people through online means is easiest and most effective method for the generation of leads and promoting a brand, people tend to seem out for the brand once they get a look of it in any of the social media platform.

Digital Marketing Company based in Delhi is one among the simplest agencies in their market and carry put their work with utmost efficiency and professionalism.

Advantages of Digital Marketing
- Low cost:
Digital Marketing is much more efficient in comparison to traditional marketing as it is much more easier to reach to people through internet. People use internet most of the time in their everyday life and internet makes it easier to make people see the advertisement or the post of the company aiming for digital reach.
- Huge return on investment:
Digital marketing does not ask for much of the money fulfils the requirements of the candidates at a very efficient manner, providing huge returns on minor investments
- Easy to measure:
In comparison to traditional methods digital marketing shows the reach and the insights of the company, it tells that hoiw many people have seen the advertisement and how many of them have a genuine interest to it.
- Brand development:
There are many strategies a company can run to build the goodwill of the company and many campaigns can be run as well to make people aware of the company and show that investment in the company is worth it.
- Easy to share:
Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to make a multiplier effect and has the capacity to tremendously improve sales results.

FCR Group

FCR Group an international advertisement agency and a digital marketing firm based in Delhi and has over 8 years of experience in Digital Marketing and Software Development, we as a firm help small and large businesses to grow more and excel in their field of work through promoting them across all the social media platforms and applying many more strategies for them to grow. We have our own in-house digital marketing agency with several experts on the different aspects of digital marketing having years of experience and training and handling the work of clients with utmost professionalism, efficiency, and as demanded by the client. Our digital marketing consultants possess several certifications and attend conferences everywhere the planet to remain up so far with the most recent digital marketing trends.

Our digital marketing agency has expert, trained and experienced consultants who have gained knowledge and are always up to date about what is going on within SEO, Google Adwords, Google Analytics, Google Shopping, Google Tag Manager, Youtube Advertising, Inbound Marketing, Social Media, E-mail Marketing, Conversion Rate Optimisation and several other actions in relation to PPC and Online Advertising, they are trained to make full use of these platforms and are experts in taking out the full potential of the available platforms.
July 31, 2021
10 shopify’s top sellers
Technological terms, the internet always is in its first place to start or stop up the culture of shopping. E-commerce platforms are now playing major roles in the lives of people and handling their daily routine things with an ease, whether we talk about personal care, home essentials, fashion apparels or we go deep into any category. Websites like E-bay, Myntra, Amazon has taken online shopping to another level.

Therefore, it has been proved that Shopify websites are the new trend and it is very important to know that who are the top sellers on the Shopify website as the website itself has generated a good amount of goodwill, not only shopping many people tend to extract the styling from the Shopify.E-commerce generally generates 17-20% of the profit in any economy and it is not enough to have only one kind of product on the site, that will again give a negative effect on the popularity front.

If you are new to e-commerce things or giving a thought of starting an e-commerce portal you really need to acquire the basic things/ rules but apart from that, you need to know your top competitors. The basic point you need to remember is that one should amplify and acquire the law of pure content on the website to grab the best so practice and content marketing. Let us look on to the top Shopify stores.
1. UgMonk
Jeff Sheldon, the CEO of UgMonk starts content in his about us section with a very simple and straight question, “Why is it too difficult to find everything fresh online”? UgMonk website is filled with latest trends of handbags, wallets, fashion apparels. accessories for both men and women. His Shopify website is simple and has the fresh content all over the web pages, well that is marketing!
1. Pipcorn
What does comes to your mind when you first hear the word pipcorn, “Is this healthy?” Popcorn has the base slogan written on their website, “Our pipcorn won’t spoil your teeth like other generic stuff. The about us of Popcorn website says that they are best and tastiest of all. Pipcorn holds the second position in the Shopify websites.
1. Happiness Abscissa
Happiness Apscissa has the logo of Ha, which is written in an upwards-downwards way which gradually attracts the customer’s attention. Most of the Shopify website that we will be mentioning here are straight and simple buy Happiness Abscissa is unique, it also mentions products in a very different from even products hanging in different angles. The website shows a playful side and we have this sense that they don’t take themselves too seriously but this playful way has made them on the third count of Shopify website.
1. Bio Lite
Products on the main web page of Bio Lite are enough to make me buy things from here. Bio Lite’s main motive is to provide products of humanitarianism which are affordable yet tasty. Though the website talks about food this is the probability that Bio Lite is one of the trendiest websites on Shopify website.
1. Taylor Stitch
Who does not want to wear the softest cloth? Well, this is the reason that Taylor Stitch is being counted in best Shopify websites. The tagline says ” Three simple ingredients with one extraordinary fabric” says it all. Taylor Stitch covers up categories like fashion apparels, shoes, accessories, etc.
1. HELM boots
Boots and what not? Boots are the style statement! The website looks genuine and simple and covers all types of boots. They have an amazing collection and that is why we are talking about HELM boots. The content, as well as the layout of the website, has the potential to converts viewers into buyers.
1. Luca and Dani
There is something addictive about e-commerce store, it will make you scroll each and everything. The home page of Luca and Dani is highly interactive, as you scroll down the images get wider and smaller. They do not deal with the fashion clothing but only with accessories like jewelry, wrist watches, stoles, footwear, etc.
1. Great George Watches
As the name says GGW is rich in watches. Great Goerge watches have a number of the collection with an amazing level of quality. By being into Shopify website, the website has proved the part from which they have picked themselves up t the sky where there is no limit. The most adorable feature of this website is they don’t have colored watches but only black and white photographs.
1. Whipping Post
Whipping Post won Shopify best design award. The website has a wide collection of handbags, footwear, travel bags, backpacks, etc. The website holds the content in a very innovative way so that customers can easily be a part and look for the product in most designed manner!
1. Little Sparrow Tea
Little Sparrow Tea started its business from London with a small tea stall. The idea of the website is to provide tea and tea bags in every form. They offer selected number of tea like white, herbal, black and green tea. The Shopify blog has this website included in the point because people choose health on the upfront.

These were the best of 10 Shopify top sellers which somewhere or the other have won customers, heart. The best in designs, the best in the collection, the best in styling and what not.
June 18, 2018
How to Redesign WordPress Website ?
In today’s times of digitalization, WordPress website has become a kind of fashionable term for the digital world. With the rapid increase in digitalization, each business in order to become successful needs to have an active online presence. Active online presence of every business has become a must in today’s digital times. A business can’t be ranked as popular and successful until and unless it has an active online presence.

Maintaining an active online presence of your business is not at all an easy task for a businessman. It requires a lot of efforts, patience, dedication and hard work to maintain your business’ active online presence. This can’t be done easily by any ordinary person, rather it requires professional expertise. Now, you may be wondering that how to maintain an active online presence of your business. And, how to do it with the help of professional expertise. But you need not worry at all because we are here to clear all your doubts. Here, in this article, we are going to clarify all your doubts in detail.

Reader, the answer to your question that how to maintain an active online presence of your business with the help of professional expertise is quite simple one. We must tell you that one can get that professional expertise easily with the help of WordPress. You might be quite amazed at hearing the name of WordPress. But you have heard it right, a business can easily maintain its active online presence with the help of WordPress. WordPress does that task in a highly easy, efficient and effective manner. These days, maintaining your business’ active online presence through WordPress is quite popular and high-in-demand. Almost every well-known company’s website is designed or say, redesigned with the help of WordPress.

WordPress is known to be the world’s most famous platform useful in creating highly-standardized and well-optimized websites. It is highly beneficial in raising the SEO-rankings of a website. Moreover, it is capable enough of redesigning any website’s old, monotonous theme to a modern and professional one.

Some people still think that WordPress is a blogging platform. But we must tell you that these days, the value and functions of WordPress has developed to a great extent. WordPress is regarded as a highly popular Content Management System (CMS). It’s a purely flexible platform. It enables one to construct and manage your own website with the use of your web browser.

Furthermore, another great advantage of WordPress is that it is completely free of cost. WordPress comes with a multitude of inbuilt themes, plugins and widgets which help one to design your website in any possible manner. But if you are worrying that you already have a website of your company and it won’t be possible to construct a new one. Then, we must tell you that one can easily redesign your existing website with the help of WordPress. Sounds interesting, no?

How to redesign WordPress site?

You may be assuming the redesigning of a WordPress site to be a chaotic affair. But let us clear all your doubts. Redesigning a WordPress site is not at all a tough task, rather it is a quite simple one. These days, anybody can redesign his WordPress site. Yes, you have heard it right. Even you can redesign your WordPress site with perfect ease. If you are asking how, then take a sigh of relief. This is because, here in this article, we are going to tell you that how to redesign a WordPress site.

Following are the steps to redesign a WordPress website :

Backup: Backing up your old website is the most crucial step in redesigning a WordPress website. One must backup your data and your database of WordPress in order to keep it safely stored. One should copy your website’s all files to your local computer through FTP.

Cleaning: After backing up your files and data, one must clean up your website by removing the old themes and plugins. Moreover, one should also clean your website by mending the old, worthless links and by removing spam words and comments from your page. Also, delete the unused and wasteful data from the website as it helps in boosting the speed of the website.

Back up, again: After clearing out all the junk and nonsense from your website, one is required to again do its back up. This step is important to retain the updated website’s changes.

Testing New Theme: Switching to a new theme is a highly crucial step. So before doing it, for the purpose of testing the new theme, one should install a WordPress website. And then only, a user should make all the major changes including the theme, plugins, widgets etc. on it.

Checking Test Website: After making changes on the test website, one should check that the plugins used on it are well installed and activated before the activation of the updated theme. And then, one should check that whether everything is running as per your choice or not. According to that, one should decide that how much alteration is still required.

Activation of the New Theme: After making all desired alterations on the testing website, one should finally activate the new theme on your live website. One should make sure to import or modify the settings one made on the testing website. And then, one should make sure that whether everything is running perfectly on the live website or not. Then, one should make final changes accordingly (if required, then only). And after this step, it can be said that your WordPress website is successfully redesigned.

** Note**: After redesigning a WordPress website, it is highly important to notify your audience about the redesigning and update of your website. One should also add the screenshot of your redesigned WordPress website on the social networking platforms. This is because it would enable the website to gain higher popularity.

As per now, we think all your doubts regarding your queries related to the importance of WordPress-redesigned website and how a WordPress website can be redesigned must have been cleared. In case, you still have any doubts then you can drop your comment. We’d surely be assisting you.

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June 4, 2018
Shopify website and its Importance
In today’s fast-paced times, online businesses are becoming more widespread and successful among the consumers. This is because, unlike shopping from the stores or companies, people find online shopping as much more convenient and time-saving. That’s why, these days, the term Shopify developer is quite popular among the online business trend.

If you are confused about the meaning of Shopify and the importance of hiring a Shopify developer, then you don’t need to worry at all because, in this article, we are going to explain in detail all about Shopify’s meaning and importance.

Shopify website and its Importance

Shopify is a kind of all-rounder online platform which enables the expansion and spread of businesses by enabling the businessmen to start doing online business through their own store or web of online business.

Now, businessmen no longer need to bother themselves by thinking about the hardships which come up with the plan of setting your own online business as Shopify easily does that for them. Moreover, in earlier times, businessmen were required to acquire the knowledge of programming languages in order to be able to establish their own online business. But now, this problem has been solved by Shopify.

Shopify is a highly productive way of being able to set up and run your own online business. It allows a businessman to monitor and customize the working, presentation and setup of his online store. It’s a great way of being able to arrange your online business in a well-organized form.

It helps businessmen to easily be able to manage the payment and dealings of their online business store. Moreover, it also enables them to be able to keep a track of the orders’ state of delivery. Through Shopify, the running and managing of your own online store become very easy and profitable. This is because, in a way, Shopify takes the duty of running an online store on itself and also, you can avail the benefits of Shopify at affordable prices.

I think by now, you would have understood the meaning of Shopify and its importance in today’s times. You may be thinking that you can easily do your own business by opening his online store on his own, so why you needs to spend on Shopify and what’s the need to do so.

You may also be thinking it as a wastage. But wait, we have answers to all your questions. So now, the main question arises that why should you hire Shopify developer.

This is a highly valid question as a person needs to be fully aware of the future prospects before investing. So, here we are providing you with the main reasons which are more than enough to clear your doubt regarding the confusion that why should you hire Shopify developer.

Following are the main reasons explaining that why should you hire Shopify developer

Skilled expertise

Shopify developers are widely regarded as “Shopify experts” and as the name suggests, they are experts in their field of managing the tasks assigned to them by Shopify in relation to the operation of an online business store.

Shopify developers are highly skilled people who are having a broad knowledge of how to run and manage an online business. Shopify developers add on multiple values in the online business store of a businessman and help him become more prosperous and highly successful in his business.

Shopify developers are experts of different fields. Shopify offers experts including setup experts, development experts, marketing experts, design experts and photography experts. So, it can be said that Shopify offers all the required kind of experts to assist a businessman in all his tasks related to the successful running of his online business store.

Therefore, by hiring Shopify developers, you gets high-quality assistance from highly skilled professional people, who are an expert at making you run his online business without any hindrances and in a perfectly smooth and successful manner.

Expansion of business

Hiring Shopify developers is you of the best ways to expand your online business. Shopify developers are deeply helpful in making you capable of attracting more public attention towards the online business and hence, enables a businessman to gather more customers.

Shopify developers are highly popular for enabling you to expand your business by shaping it into a completely unique and attractive form. Shopify developers help the businessman to add on creativity in his online business. Moreover, Shopify developers make sure to keep quality maintained in the online business.

Apart from this, hiring Shopify developer is an easy way to gather traffic on your online business store.

This is because, Shopify developer helps businessmen to make their online business’ website’s content as SEO optimized, and as we all know that how important role SEO plays in the expansion of a business, so it can be said that hiring Shopify developer is a highly profitable investment which is extremely useful in expanding your business.

In today’s fast-paced times, where competition is obstructing every field, there is no use of doing a business without the promising hope of success. So, in order to prosper and be successful in your online business, there’s no wrong in hiring Shopify developer as hiring Shopify developer offers the promising gift of success.

Therefore, in conclusion, it can be said that in order to be a star of the online business world, you must hire Shopify developer. By now, we think your doubts regarding the term “Shopify”, its importance and the fact that why should you hire Shopify developer must have vanished. But in case, you still have any further doubts then you are free to inquire by dropping a comment. We’d love to guide you.

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June 1, 2018
How to redesign shopify website
Creating and designing a website is much different from the term redesigning of a website. Recreating, modification and altering any website is a difficult task as changing the themes and up-fronting the articulation reaches to a level segment. When there is shopping, the website plays a major role in the e-commerce platforms because Shopify website works on the moto of two things, good quality products with best-discounted rates and the overall layout of a website.

With the change in time, when time holds much importance in the lives of people then recreating and redesigning the Shopify website is actually a method of pulling out the traffic and engaging people in your alluring website with some best of themes. According to the SEO, it also adds value to the SEO technologies.

FIVE DAYS BRAIN STORM SPRINT

Well, before doing any work we usually make a rough work for it and then sketch out the finalizing content and predictions that we want. Five days brainstorm is something which is ideal for the whole team in which people can bring out their amazing ideas that may prove good for a Shopify website.

After you are done with the outlay and ideas to be broadcasted before you go online directly to customers it is very important to survey about the same to test on few team members.

PLOT OUT YOUR SITEMAP

It is very important for you to plot out your sitemap, you can do this by giving a different name to every web page this helps in finding out the errors soon and correcting them. Plotting names on the sitemap will also give you a visual that the names you are using may be used as sub-categories of the given web pages.

WRITE YOUR COPY BEFORE DESIGNING

When you know that you have already brainstorm yourself and you are ready with your sitemap then before designing you must write your own copy, your headlines, your H tags and majorly playing the “Why” game.

Why the game is nothing but having an actual meaning of everything you write on your website. This will help to break the glass in any scenario if your every word is SEO friendly then traffic and profit will not be a problem anymore. This “Why” factor is mostly used by Simon Sinek’s and he says “ The Why factor will actually help you generate a good work family”.

BUILD WIREFRAMES

Wireframes are the skeleton for the design if you want your customer to love your design and your website you cannot skip this in any way and especially when we are talking about a Shopify website, building wireframes will give you an idea that your idea is on which level if marked from 100. You aren’t caught off guards and be in the real quick.

START WITH PHOTOSHOP THEN CODE

Creating a good sitemap and then going for before copywriting then designing, we can no way miss the Photoshop before coding. When everything goes step by step then handling the coding front after Photoshop is right. There is a reason why, it will eliminate the concept of imaginary thing when you work out with your codes and give you exact thing what you are longing for.

TEST IN THE MIDDLE OF THE PROCESS

Before going onto the final stage make your habit of testing in the middle process. Choose A or B, here are some simple steps.

Hypothesis

The first thing you need to do is create Hypothesis, he is something to be compared of from the original content to your alteration. This can include anything, for example, you can change a static image from an owned video and see how many conversion are there on the particular web portal.

Test it

When you are done with the hypothesis creation. You need to create a duplicate web page of the same website which is marked as B and your original web page will be marked as A. So, now you need to test A or B, keep it for the month and see how many customers are there, what is the DA, PA, current conversion rate and expected change in conversion rate. This is very important if you are running a Shopify website and you know the power of customers when your digitalization holds goodwill.

Analyse it

The most important part where you need to make out in the result form and see which one has passed the test A or B. If there are obvious winner go ahead with the same scenario but if the results are 50-50 then revise your hypothesis and keep revising.

CODING

We discussed in the above point about Photoshop before coding. So, now when everything has been set, your design has been selected you can go for the coding format. When talking about the Shopify website customer must be given the freedom to choose the major or subcategories according to their search, this will make things easier for them.

MOCKUPS AND PROTOTYPES

Some designers feel that they have created the design, they have set the coding paar and the work is done but here dear readers mockups do play an important role. Printing your design on a paper and analyzing it visually give you an example of how your audience will find the same.

PUSH CODE TO YOUR SITE

Now, this is the time when your hard work pays off. You need to push codes in the outline structure of web pages, you need to make them more customer friendly by adding likes, dislikes buttons or adding up a section of reviews where they can write about on what they feel. Your customer will love you for this that you are valuing their word by asking them their review.

GO AHEAD WITH YOUR TEAM

Yes, when everything is done then you can go live and show your hard work to the real world but remember testing of A and B should e on the regular basis as change is the outcome of every story, you never know when which thing starts finding your content boring and website outdated.

These were the best of 10 simple steps which help in redesigning a Shopify website where you can recreate the content, web pages or whole website easily, but remember one thing when you are writing the copy of your content of the web page write it in the customer language after all they are buyers and no one can be a better advocate than they are.

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May 29, 2018