Category: Website Development

Online business has taken all over the world. In this modern era of online shopping, nobody has the time to go out to shop for things every now and then. Why would someone even bother when they can get anything they want right at their doorsteps without making any efforts.

Exposure to numerous customers is the biggest reason for getting your business online. Customers that you might have never encountered at your existing store can easily access you through your online presence.  This leads to the question of how to create an e-commerce website that turns out to be fruitful to you. Now, let me introduce you to a platform which allows everyone to build an e-commerce website. Shopify!

What is Shopify and how does it work?

Shopify is an e-commerce store builder that lets you use its web design, product management tools, and e-commerce. You simply need to choose a template of your choice. After which you may upload the products you are willing to sell online.

That’s a simple process. But if this had worked out for everyone then how come some people struggle to find an expected number of customers online? Why does it come out to be a disappointment rather than an opportunity for a lot of people out there? There are many factors that determine how well you are going to do in your online store.

Today I am going to guide you about the important things to consider to build a successful e-commerce website on Shopify. But first, let’s know the basic steps to create your website.

How to get started on Shopify step by step guide

1. Sign up by submitting your email address.
2. Submit the name of your online store.
3. Fill in your address for Shopify to determine your payments and Sales Tax.
4. Now you get to customize the appearance of your website.
5. Choose the most suitable theme for your online store.
6. Start adding your products providing their name and description.
7. Next, you upload images of the products followed by setting their price and inventory.
8. You also need to put in the weight of product for the delivery purpose.
9. Set a name to buy a custom domain from Shopify.
10. Add the payment preference method to receive product payments.

You are all set! Now ensure the success of your online store on Shopify by keeping in mind a few things given below.

Prepare before launching your online store: Ensure that your target audience comes across knowing about your upcoming online store. Figure out the ways to reach your potential customers. Marketing is the best possible way to spread the word. Prepare an email list of your potential future customers.

Know what is trending: First, you need to decide what are the products or services that people search for online the most. Whenever someone visits your online store they must be able to approach easily what they are looking for. Provide simple description with original images.  

Optimization is important: You must be aware of the fact that the highest percentage of online customers approach online store using their mobile phones. This makes it obvious for you to optimize your website to appear best for mobile users.

Customer support is a must: Let’s hope that none of your customers find any fault or improper functioning in your product. But in case it happens you must have your support ready to help your customer. This will build trust in your customers making them come back to your website again and again.

Provide reliable security: Displaying your SSL certificate on your site will assure customers that their details are safe with you. Along with security also make sure that you provide an easy navigation. A search box and a simple menu must be there for your customer to easily find what they are looking for.

Utilize Content Marketing: One the most efficient way of promoting your products online is content marketing. It is among one the most successful marketing strategy. Publish articles/blogs relevant to your business to share your knowledge and authority to your customers.

Keep it fresh: Keep coming up with the ideas to improve your products, services and your relationship with your customers. It will help you stay ahead of your competitors. This way your audience will stay glued to you as well as you will be constantly attracting new customers.  

Recommended article :

• The complete guide to Optimizing SEO Article
• On page SEO checklist
• Off-page SEO activities
• Steps to Increase Website Traffic

Drop a comment to let us know your opinion about Shopify development. If you enjoyed reading this article, take a moment to share it with your friends and family.

Thanks for reading.

How to Pick the Perfect Company Name and Logo– Useful Tips and Services

“Call him Voldemort, Harry. Always use the proper name for things. Fear of a name increases fear of the thing itself.” By these words stated by J.K Rowling, we can deduce that half the impression of anything is in its name itself. Some words have characteristics that instigate imagination as well as interest. Within a brand development strategy, the task of choosing a brand name is as critical as any other task. Pick a right name and just sit and watch it achieving things on its own for you. On the contrary, if you pick a wrong name for your brand, you won’t even get a chance to tell people what you do.

The importance of a brand logo and the brand name is selfsame. You commit a serious mistake when you think choosing a logo for a company, is a piece of cake. Choosing the right and most appropriate logo is not at all easy. The logo serves as an identity for your company and how will people perceive it in future. Hence, you need to devote appropriate resources and time to create an attractive logo. The company name and its logo serve as a vital marketing tool for the brand. One should never underestimate the power of a company logo.

Now we’ll discuss some points you must keep in mind while naming your company –

Easily pronounceable – If the name is too difficult to spell, it leads to a branding disaster. It will be hard to type in the search engine and share among the target audience. If it is too long, people will have a hard time remembering it. The name of the company or brand must be such that people be able to memorize it. There must be a precise choice of pronunciation, length, and spelling of the name.

Color games – Color creates a very strong and emotional connect that could channelize for or against your brand. The color of brand name plays a very requisite factor for how the audience visualizes your brand, as people register more what they see than what they hear.

Relatable – The brand name you draft must give a hint about what business your company does. Looking London, talking Tokyo doesn’t work here. If people can relate the brand name to the business, it makes your business easier to find and give more clarity to it.

Acronyms – If the companies cannot help but keep a long brand name, they shorten it be using acronyms.

Be unique – Come up with some unique and creative name. Try to stand out from other brands, make your own identity. Don’t try to copy a name from another brand that already exists.

Domain name – Before keeping a domain name, do check its availability. All the hard work of keeping an eye-catching name goes in vain if you are unable to register a domain name that fits your company.  

Now, after you have managed to draft an exciting name for the company, next step is to create a unique logo. There are basically three type of logos-

• You can simply write the name of your company in the creative font. Companies like Dell, Sony, Coca-Cola, Prada, etc. use this type of logo.
• You can use an icon or a symbol to represent a brand name. For example- Apple, WWF, Nike, etc.
• You can even combine the above-mentioned types. For example Starbucks, McDonald’s, Adidas, etc. use the name as well as an icon in their logo.

Once you have decided the type of logo you want, next step is to design it. You must check following two factors while designing it-

1. Its Font – Font of the logo must be neat and vivid no matter what is its size and spelling. The style the logo is drafted imparts varying meanings. Thick fonts convey power and authority which further conveys that your brand is reliable. Serif fonts look traditional and timeless. Sans serif looks neat and modern. Slanted or italic fonts convey flexibility and motion.
2. Color – The soul becomes dyed with the color of its thoughts. This statement is completely true. The color you choose for the logo exhibits different meanings like white is clean, black is mysterious, orange is confident, blue is dependable, red is exciting, yellow is warm, green is peaceful. For example, the cosmetic companies use colors like crimson and pink in their logo, as most women prefer these colors.

The logo acts as the visual cornerstone of your brand. While conceptualizing a logo, always remember, it is meant to appeal the target audience. Your company logo must stand-out from that of your competitors. If you have a tagline for your brand, incorporate it into the design of your logo. The company name and its logo are the fundamental part of its identity.